CVRdatabase
Menu

Smartkidz ApS

Private limited companyCVR 37798878MunkeboActive

Smartkidz ApS is a private limited company, based in Munkebo, active in retail sale of baby and children's clothing, founded in 2016. Net profit fell 79% from 2024 to 2025, ending at DKK 329k. Measured by gross profit, it ranks no. 10 of 70 companies in the industry in the database. With 20 employees, the company is about 7 times larger than the industry median.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 6.2m−21.7% vs. 2024
Net profitDKK 329k−78.9% vs. 2024
EquityDKK 4.7m−15.5% vs. 2024
Employees20latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 22% (2024 → 2025), to DKK 6.2m.
  • Net profit fell 79% (2024 → 2025), to DKK 329k.
  • Equity fell 15% (2024 → 2025), to DKK 4.7m.

Employees

  • 2 more employees than a year earlier: 20 (07/2026) against 18 (07/2025).

Management and owners, last 24 months

  • New in management: Michael Boiskouv Nielsen (chair of the board, 29/09/2026).
  • Stepped down: Ole Bang Nielsen (chair of the board, 29/09/2026) and Michael Boiskouv Nielsen (board member, 28/09/2026).

Registrations, last 24 months

  • 29/09/2026: Moved to Fiskeløkken 4, 5330 Munkebo
  • 01/01/2025: Industry changed to Retail sale of baby and children's clothing (477120)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
EquityNet profit
Financial figures for Smartkidz ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,9213,7374,0786,8777,9386,218−21.7%
Operating profit (EBIT)9081,1938611,9822,255679−69.9%
Profit before tax9021,1251,1921,8422,017444−78%
Net profit6978769271,4351,561329−78.9%
Total assets4,5078,6269,94612,74317,89914,000−21.8%
Equity1,4452,0712,6983,8335,5574,696−15.5%
Liabilities3,0246,4857,1628,75812,1609,244−24%
Cash and cash equivalents0––351−74%
Average number of employees81316212218−18.2%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7mDKK 8m202020212022202320242025
Gross profitMedian, the industry (70 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Smartkidz ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202501/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202411/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202326/01/2024The companyPDFXBRL
202201/01/2022 – 31/12/202209/02/2023The companyPDFXBRL
202101/01/2021 – 31/12/202123/02/2022The companyPDFXBRL
202001/01/2020 – 31/12/202018/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
05101520253008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

70 companies in the database

Comparison with the other companies in retail sale of baby and children's clothing based on the latest financial year.

Gross profitDKK 6.2mNo. 10 of 70
Better than 87% of the companies in the industry
EquityDKK 4.7mNo. 10 of 70
Better than 87% of the companies in the industry
Number of employees20No. 6 of 70
Better than 93% of the companies in the industry

Industry median: gross profit DKK 1.1m, net profit DKK 91,258, equity DKK 665k, 3 employees.

DKK 114kDKK 698kDKK 4.3mDKK 26.2mDKK 87.5mHere
Distribution of gross profit for 62 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 7,140of 9,892
Better than 28%
No. 4,870of 9,922
Better than 51%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 7,096of 33,588
Better than 79%
No. 6,368of 33,687
Better than 81%
All companies of type ApS66,508 companies in the comparison
No. 10,919of 66,379
Better than 84%
No. 11,763of 66,505
Better than 82%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of baby and children's clothing
Gross profit
  1. Smartkidz ApSDKK 6.2m
  2. Babysam A/SDKK 160m
  3. Kids-World ApSDKK 62.7m
Net profit
  1. Smartkidz ApSDKK 329k
  2. Babysam A/SDKK 15.9m
  3. Kids-World ApSDKK 17.9m
Equity
  1. Smartkidz ApSDKK 4.7m
  2. Babysam A/SDKK 74.4m
  3. Kids-World ApSDKK 129.6m
Employees
  1. Smartkidz ApS20
  2. Babysam A/S538
  3. Kids-World ApS125

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Boiskouv Consulting ApS33.33%
  • Boiskouv Invest ApS33.33%
  • Boiskouv Holding ApS10%
Smartkidz ApS

Management

3 active registrations

Executive management

Executive management at Smartkidz ApS
NameRoleAppointed
Nanna Rosenkilde AugustinusCEO09/06/2016

Board of directors

Board of directors at Smartkidz ApS
NameRoleAppointed
Martin Boiskouv NielsenBoard member09/06/2016
Michael Boiskouv NielsenChair of the board29/09/2026
Auditor
Revision 360 Statsautoriseret Revisionsinteressentskab
Founders
Nanna Rosenkilde Augustinus, Martin Boiskouv Nielsen, Boiskouv Holding ApS
Former management (4)
Former management at Smartkidz ApS
NameRoleAppointedResigned
Lone Boiskouv NielsenChair of the board09/06/201631/03/2018
Ole Bang NielsenBoard member01/01/201731/03/2018
Ole Bang NielsenChair of the board01/04/201829/09/2026
Michael Boiskouv NielsenBoard member01/04/201828/09/2026

Signing rule: Selskabet tegnes af bestyrelsesformanden, eller af direktøren og et medlem af bestyrelsen i forening.

Address and production units

1 active production units

Fiskeløkken 4
5330 Munkebo

Kerteminde Municipality · Postcode 5330

Production units
Production unitAddressEmployeesP number
Smartkidz ApSFiskeløkken 4, 5330 Munkebo231021511125

Purpose

Selskabets formål er fjernsalg af baby og børnetøj, samt andre aktiviteter knyttet hertil

The purpose is quoted from the register in Danish.

Changes year by year

33 registered events
20265 changesaddress 1 · management 3 · accounts 1
  • Moved to Fiskeløkken 4, 5330 Munkebo
  • Michael Boiskouv Nielsen appointed chair of the board
  • Ole Bang Nielsen stepped down as chair of the board
  • Michael Boiskouv Nielsen stepped down as board member
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of baby and children's clothing (477120)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesaddress 1 · accounts 1
  • Moved to Fiskeløkken 4, 5330 Munkebo
  • Annual report for 2020 published
20205 changesownership 4 · capital 1
  • BOISKOUV HOLDING ApS registered as owner (10%)
  • BOISKOUV HOLDING ApS is no longer registered as owner
  • Boiskouv Consulting ApS registered as owner (33.33%)
  • Boiskouv Invest ApS registered as owner (33.33%)
  • Share capital changed from 1,050,000 DKK to 500,000 DKK
20191 changeaddress 1
  • Moved to Tønnesvej 37, Søhus, 5270 Odense N
20185 changescapital 1 · management 4
  • Share capital changed from 50,000 DKK to 1,050,000 DKK
  • Ole Bang Nielsen appointed chair of the board
  • Michael Boiskouv Nielsen appointed board member
  • Ole Bang Nielsen stepped down as board member
  • Lone Boiskouv Nielsen stepped down as chair of the board
20171 changemanagement 1
  • Ole Bang Nielsen appointed board member
20169 changesownership 5 · founded 1 · management 3
  • Nanna Rosenkilde Augustinus is no longer registered as owner
  • Martin Boiskouv Nielsen is no longer registered as owner
  • Registered as Smartkidz ApS
  • Lone Boiskouv Nielsen appointed chair of the board
  • Nanna Rosenkilde Augustinus appointed ceo
  • Martin Boiskouv Nielsen appointed board member
  • Nanna Rosenkilde Augustinus registered as owner (25%)
  • Martin Boiskouv Nielsen registered as owner (25%)
  • BOISKOUV HOLDING ApS registered as owner (100%)

Related companies

Same people in management

Largest in the industry

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction