Skønheden i det simple ApS
Private limited companyCVR 44150875København NActive
Skønheden i det simple ApS is a private limited company, based in København N, active in retail sale of clothing, founded in 2023. The company went from a profit in 2024 to a loss of DKK 9.4m in 2025. With 15 employees, the company is about 5 times larger than the industry median. Equity fell to DKK 10.8m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 79% (2024 → 2025), to DKK 2.7m.
- Net profit went from a profit of DKK 5.6m to a loss of DKK 9.4m (2024 → 2025).
- Equity fell 49% (2024 → 2025), to DKK 10.8m.
Employees
- 6 fewer employees than a year earlier: 15 (07/2026) against 21 (07/2025).
Management and owners, last 24 months
- New owners registered: Viggo og Peters Fælles Holding ApS (20/12/2024).
- No longer registered as owner: Brønshøj Og Nordvest Holding ApS (20/12/2024).
Registrations, last 24 months
- 24/03/2025: Moved to Nørrebrogade 106, 2200 København N
- 20/03/2025: Name changed from Boom Butik ApS to Skønheden i det simple ApS
- 01/01/2025: Industry changed to Retail sale of clothing (477110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | 14,041 | 13,222 | 2,725 | −79.4% |
| Operating profit (EBIT) | 10,386 | 7,212 | −10,645 | −247.6% |
| Profit before tax | 10,205 | 7,268 | −11,769 | −261.9% |
| Net profit | 7,918 | 5,649 | −9,449 | −267.3% |
| Total assets | 31,693 | 31,008 | 18,375 | −40.7% |
| Equity | 19,613 | 21,208 | 10,759 | −49.3% |
| Liabilities | 9,106 | 7,149 | 7,285 | +1.9% |
| Cash and cash equivalents | 11,785 | 6,543 | 368 | −94.4% |
| Average number of employees | 12 | 23 | 22 | −4.3% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 49% from 2024 to 2025 (DKK 21.2m to DKK 10.8m).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 30/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 02/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 02/07/2024 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
937 companies in the databaseComparison with the other companies in retail sale of clothing based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 24,579of 69,742 Better than 65% | No. 8,637of 69,964 Better than 88% |
| Same industry and fewer than 20 employees850 companies in the comparison | No. 132of 849 Better than 85% | No. 21of 850 Better than 98% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 4,329of 16,614 Better than 74% | No. 820of 16,661 Better than 95% |
| All companies of type ApS66,508 companies in the comparison | No. 24,122of 66,379 Better than 64% | No. 6,518of 66,505 Better than 90% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of clothing- Skønheden i det simple ApSDKK 2.7m
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- Skønheden i det simple ApS−DKK 9.4m
- H & M Hennes & Mauritz A/SDKK 106.2m
- Pwt Group A/SDKK 112.3m
- Skønheden i det simple ApSDKK 10.8m
- H & M Hennes & Mauritz A/SDKK 299.3m
- Pwt Group A/SDKK 283.1m
- Skønheden i det simple ApS15
- H & M Hennes & Mauritz A/S2,767
- Pwt Group A/S522
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Viggo og Peters Fælles Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Viggo Ebbesen Rungø | Director | 28/06/2023 |
- Founders
- Viggo Ebbesen Rungø
Signing rule: Selskabet tegnes af en direktør.
Address and production units
2 active production unitsNørrebrogade 106
2200 København N
København Municipality · Postcode 2200
Other companies at the address (3)
- Pepas ApSPlanning and design of advertising campaigns
- Konya Kebab ApSOther financial service activities n.e.c.
- Balash ApSEvent catering
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Skønheden i det simple ApS | Nørrebrogade 106, 2200 København N | 22 | 1029439490 |
| Boom Butik | Blågårdsgade 14, 2200 København N | – | 1030269604 |
Purpose
Selskabets formål er at drive handelsvirksomhed med beklædning og livstilsobjekter og hermed forbundet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
15 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20254 changesaccounts 1 · address 1 · name 1 · industry 1
- AccountsAnnual report for 2024 published
- AddressMoved to Nørrebrogade 106, 2200 København N
- NameName changed from Boom Butik ApS to Skønheden i det simple ApS
- IndustryIndustry changed to Retail sale of clothing (477110)
20245 changesownership 2 · accounts 1 · address 2
- OwnershipViggo og Peters Fælles Holding ApS registered as owner (100%)
- OwnershipBrønshøj Og Nordvest Holding ApS is no longer registered as owner
- AccountsAnnual report for 2023 published
- AddressMoved to Nørrebrogade 106, 2200 København N
- AddressMoved to Nørrebrogade 106A, 2200 København N
20235 changesownership 3 · founded 1 · management 1
- OwnershipBrønshøj Og Nordvest Holding ApS registered as owner (100%)
- OwnershipViggo Ebbesen Rungø is no longer registered as owner
- FoundedRegistered as Boom Butik ApS
- ManagementViggo Ebbesen Rungø appointed director
- OwnershipViggo Ebbesen Rungø registered as owner (100%)
Related companies
Same industry in København
- H & M Hennes & Mauritz A/S2,767 employees
- INDITEX Danmark A/S481 employees
- Lager 157 ApS220 employees
- Hunkemöller Danmark A/S209 employees
- Gina Tricot A/S198 employees
- Newyorker Danmark ApS105 employees
Largest in the industry
- H & M Hennes & Mauritz A/SDKK 718.7m
- Pwt Group A/SDKK 407.4m
- BESTSELLER Stores Denmark A/SDKK 279.7m
- INDITEX Danmark A/SDKK 239.9m
- Only Stores Denmark A/SDKK 135.2m
- Axel Kaufmann ApSDKK 123.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.