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Sitecore International A/S

Public limited companyCVR 31579880København VActive

Sitecore International A/S is a public limited company, based in København V, active in wholesale of information and communication equipment, founded in 2008. The company went from a profit in 2024 to a loss of DKK 1.9m in 2025. 3 other companies in the database are registered at the same address.

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Key figures · financial year 2025

RevenueDKK 136.9m−16.4% vs. 2024
Net profit−DKK 1.9m−140.2% vs. 2024
EquityDKK 16.8m−10.1% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 37% (2024 → 2025), to DKK 8.3m.
  • Revenue fell 16% (2024 → 2025), to DKK 136.9m.
  • Net profit went from a profit of DKK 4.7m to a loss of DKK 1.9m (2024 → 2025).
  • Equity fell 10% (2024 → 2025), to DKK 16.8m.

Management and owners, last 24 months

  • New in management: Michael Edward Bannon (chair of the board, 20/11/2024).
  • Stepped down: David Larry Reid (chair of the board, 20/11/2024).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Wholesale of information and communication equipment (465000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 5mDKK 0DKK 5mDKK 10mDKK 15mDKK 20m202020212022202320242025
EquityNet profit
Financial figures for Sitecore International A/S
202020212022202320242025Change
Revenue88,894not stated141,197130,322163,646136,851−16.4%
Gross profit8,0163,4558,9704,2686,0228,264+37.2%
Operating profit (EBIT)3,6193,4554,2361,1943,2561,118−65.7%
Profit before tax4,701−2,24010,826−2,1095,599−1,969−135.2%
Net profit3,404−3,0368,264−2,1974,708−1,892−140.2%
Total assets50,74553,21375,958115,26482,33195,204+15.6%
Equity10,9887,96116,22914,02618,72716,835−10.1%
Liabilities––59,729101,23863,60478,369+23.2%
Cash and cash equivalents69707,5102,6402,30020,157+776.4%
Average number of employees300––––

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8m202020212022202320242025
Gross profitMedian, the industry (543 companies)

Annual reports

6 financial years
Annual reports for Sitecore International A/S
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202519/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202430/12/2024The companyPDF not statedXBRL
202301/07/2022 – 30/06/202329/12/2023The companyPDF not statedXBRL
202201/07/2021 – 30/06/202216/01/2023The companyPDFXBRL
202101/07/2020 – 30/06/202117/01/2022The companyPDFXBRL
202001/07/2019 – 30/06/202008/12/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123410/1911/1912/1901/2002/2003/2004/2005/2006/20
Employees

Position in the industry

543 companies in the database

Comparison with the other companies in wholesale of information and communication equipment based on the latest financial year.

Gross profitDKK 8.3mNo. 216 of 542
Better than 60% of the companies in the industry
EquityDKK 16.8mNo. 117 of 543
Better than 79% of the companies in the industry
Number of employees3No. 340 of 543
Better than 37% of the companies in the industry

Industry median: gross profit DKK 5.3m, net profit DKK 594k, equity DKK 3.9m, 5 employees.

DKK 100kDKK 1mDKK 10.9mDKK 114.3mDKK 546.2mHere
Distribution of gross profit for 522 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 6,582of 69,742
Better than 91%
No. 6,486of 69,964
Better than 91%
Same industry and fewer than 20 employees429 companies in the comparison
No. 111of 429
Better than 74%
No. 46of 429
Better than 89%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 6,893of 24,791
Better than 72%
No. 4,934of 24,909
Better than 80%
All companies of type A/S18,025 companies in the comparison
No. 9,847of 17,786
Better than 45%
No. 6,795of 18,024
Better than 62%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of information and communication equipment
Gross profit
  1. Sitecore International A/SDKK 8.3m
  2. Atea A/SDKK 1.2bn
  3. Siemens AktieselskabDKK 448.5m
Net profit
  1. Sitecore International A/S−DKK 1.9m
  2. Atea A/SDKK 2.2m
  3. Siemens AktieselskabDKK 93.5m
Equity
  1. Sitecore International A/SDKK 16.8m
  2. Atea A/SDKK 694.3m
  3. Siemens AktieselskabDKK 279.7m
Employees
  1. Sitecore International A/S3
  2. Atea A/S1,550
  3. Siemens Aktieselskab640

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Sitecore International A/S

Management

4 active registrations

Executive management

Executive management at Sitecore International A/S
NameRoleAppointed
Derek John AlwrightDirector12/03/2024

Board of directors

Board of directors at Sitecore International A/S
NameRoleAppointed
Darren Paul BrutonBoard member23/08/2022
Derek John AlwrightBoard member12/03/2024
Michael Edward BannonChair of the board20/11/2024
Auditor
KPMG P/S
Founders
Sitecore Corporation A/S
Former management (19)
Former management at Sitecore International A/S
NameRoleAppointedResigned
Lars RohdeBoard member24/06/200820/02/2015
Michael SeifertBoard member24/06/200820/02/2015
Michael SeifertDirector24/06/200820/02/2015
Lars Fløe NielsenBoard member24/06/200820/02/2015
Kim ElsassDirector29/11/201331/08/2017
Kim ElsassBoard member20/02/201531/08/2017
Udit TibrewalChair of the board20/02/201524/05/2019
Dan Edwin GriggsBoard member20/02/201523/05/2019
Richard Max FoehrBoard member31/08/201730/04/2021
Richard Max FoehrDirector31/08/201731/07/2021
Rasmus LundBoard member24/05/201901/06/2020
Dan Edwin GriggsChair of the board24/05/201931/03/2020
Priya Mehul JainChair of the board31/03/202030/04/2021
Helene ØhrgaardBoard member01/06/202031/07/2021
John Houston GardinerBoard member30/04/202128/05/2021
David Larry ReidChair of the board30/04/202120/11/2024
Jeanne McLaughlinBoard member28/05/202112/03/2024
Jeanne McLaughlinDirector31/07/202112/03/2024
Karl Patrick ColemanBoard member31/07/202127/07/2022

Signing rule: Selskabet tegnes af 2 bestyrelsesmedlemmer i forening eller af et medlem af bestyrelsen i forening med en direktør.

Address and production units

1 active production units

Vester Farimagsgade 3
1606 København V

København Municipality · Postcode 1606

Other companies at the address (3)

Production units
Production unitAddressEmployeesP number
SITECORE INTERNATIONAL A/SVester Farimagsgade 3, 5, 1606 København V31014538948

Purpose

Selskabets formål er salg og support af CMS produkter, samt al virksomhed, som efter bestyrelsens skøn har forbindelse hermed.

The purpose is quoted from the register in Danish.

Changes year by year

55 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Wholesale of information and communication equipment (465000)
20247 changesaccounts 1 · management 6
  • Annual report for 2024 published
  • Michael Edward Bannon appointed chair of the board
  • David Larry Reid stepped down as chair of the board
  • Derek John Alwright appointed director
  • Derek John Alwright appointed board member
  • Jeanne McLaughlin stepped down as director
  • Jeanne McLaughlin stepped down as board member
20232 changesaccounts 2
  • Annual report for 2023 published
  • Annual report for 2022 published
20223 changesmanagement 2 · accounts 1
  • Darren Paul Bruton appointed board member
  • Karl Patrick Coleman stepped down as board member
  • Annual report for 2021 published
202110 changesmanagement 10
  • Karl Patrick Coleman appointed board member
  • Jeanne McLaughlin appointed director
  • Helene Øhrgaard stepped down as board member
  • Richard Max Foehr stepped down as director
  • Jeanne McLaughlin appointed board member
  • John Houston Gardiner stepped down as board member
  • David Larry Reid appointed chair of the board
  • John Houston Gardiner appointed board member
  • Priya Mehul Jain stepped down as chair of the board
  • Richard Max Foehr stepped down as board member
20205 changesaccounts 1 · management 4
  • Annual report for 2020 published
  • Helene Øhrgaard appointed board member
  • Rasmus Lund stepped down as board member
  • Priya Mehul Jain appointed chair of the board
  • Dan Edwin Griggs stepped down as chair of the board
20194 changesmanagement 4
  • Dan Edwin Griggs appointed chair of the board
  • Rasmus Lund appointed board member
  • Udit Tibrewal stepped down as chair of the board
  • Dan Edwin Griggs stepped down as board member
20174 changesmanagement 4
  • Richard Max Foehr appointed director
  • Richard Max Foehr appointed board member
  • Kim Elsass stepped down as board member
  • Kim Elsass stepped down as director
20157 changesmanagement 7
  • Dan Edwin Griggs appointed board member
  • Udit Tibrewal appointed chair of the board
  • Kim Elsass appointed board member
  • Michael Seifert stepped down as board member
  • Lars Fløe Nielsen stepped down as board member
  • Michael Seifert stepped down as director
  • Lars Rohde stepped down as board member
20131 changemanagement 1
  • Kim Elsass appointed director
20102 changesaddress 1 · industry 1
  • Moved to Vester Farimagsgade 3, 5, 1606 København V
  • Industry changed to Engroshandel med computere, ydre enheder og software (465100)
20088 changesname 1 · industry 1 · founded 1 · management 4 · ownership 1
  • Name changed from INTERNATIONAL SITECORE A/S to SITECORE INTERNATIONAL A/S
  • Industry changed to Detailhandel med computere, ydre enheder og software (474100)
  • Registered as INTERNATIONAL SITECORE A/S
  • Michael Seifert appointed board member
  • Lars Fløe Nielsen appointed board member
  • Michael Seifert appointed director
  • Lars Rohde appointed board member
  • SITECORE CORPORATION A/S registered as owner (100%)

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

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