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ShowHeroes ApS

Private limited companyCVR 36044969København KActive

ShowHeroes ApS is a private limited company, based in København K, active in media representation, founded in 2014. Equity was negative at the end of 2025 (−DKK 4m). The company went from a profit in 2024 to a loss of DKK 20,913 in 2025.

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Key figures · financial year 2025

Gross profitDKK 5.8m−13% vs. 2024
Net profit−DKK 20,913−102% vs. 2024
Equity−DKK 4m−0.5% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 13% (2024 → 2025), to DKK 5.8m.
  • Net profit went from a profit of DKK 1.1m to a loss of DKK 20,913 (2024 → 2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Media representation (731200)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 10m−DKK 8m−DKK 6m−DKK 4m−DKK 2mDKK 0DKK 2m202020212022202320242025
EquityNet profit
Financial figures for ShowHeroes ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit6684333,2927,1696,6585,790−13%
Operating profit (EBIT)−2,956−3,023−8541,8161,19476−93.6%
Profit before tax−3,397−3,108−5171,6771,064−21−102%
Net profit−3,397−3,108−5291,6771,064−21−102%
Total assets3,5713,0406,17312,58412,18111,021−9.5%
Equity−8,111−6,219−6,748−5,071−4,007−4,028−0.5%
Liabilities11,6829,25912,92117,65416,18815,049−7%
Cash and cash equivalents120562902,00238278−79.6%
Average number of employees656676−14.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202020212022202320242025
Gross profitMedian, the industry (41 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 4m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for ShowHeroes ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202513/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202404/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202315/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202218/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202127/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202030/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246808/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

41 companies in the database

Comparison with the other companies in media representation based on the latest financial year.

Gross profitDKK 5.8mNo. 20 of 41
Better than 53% of the companies in the industry
Equity−DKK 4mNo. 40 of 41
Better than 3% of the companies in the industry
Number of employees6No. 19 of 41
Better than 55% of the companies in the industry

Industry median: gross profit DKK 5.7m, net profit DKK 632k, equity DKK 3.8m, 4 employees.

DKK 100kDKK 785kDKK 6.2mDKK 48.3mDKK 190.7mHere
Distribution of gross profit for 39 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 11,195of 69,742
Better than 84%
No. 68,992of 69,964
Better than 1%
Same industry and fewer than 20 employees30 companies in the comparison
No. 9of 30
Better than 72%
No. 29of 30
Better than 3%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 7,584of 33,588
Better than 77%
No. 32,958of 33,687
Better than 2%
All companies of type ApS66,508 companies in the comparison
No. 11,809of 66,379
Better than 82%
No. 65,527of 66,505
Better than 1%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Media representation
Gross profit
  1. ShowHeroes ApSDKK 5.8m
  2. Dentsu Danmark A/SDKK 378.9m
  3. Afa Decaux A/SDKK 156.3m
Net profit
  1. ShowHeroes ApS−DKK 20,913
  2. Dentsu Danmark A/S−DKK 7.4m
  3. Afa Decaux A/SDKK 70.7m
Equity
  1. ShowHeroes ApS−DKK 4m
  2. Dentsu Danmark A/SDKK 137.9m
  3. Afa Decaux A/SDKK 269.5m
Employees
  1. ShowHeroes ApS6
  2. Dentsu Danmark A/S375
  3. Afa Decaux A/S124

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • ShowHeroes Nordics AB100%
ShowHeroes ApS

Management

4 active registrations

Executive management

Executive management at ShowHeroes ApS
NameRoleAppointed
Jens Anders EdslevCEO30/09/2019

Board of directors

Board of directors at ShowHeroes ApS
NameRoleAppointed
Jens Anders EdslevBoard member30/09/2019
Camilla Maria AngerBoard member15/12/2021
Thomas Adam PowerChair of the board18/12/2023
Founders
Bird & Bird Advokatpartnerselskab
Former management (5)
Former management at ShowHeroes ApS
NameRoleAppointedResigned
Jesper Stryhn KatzBoard member07/07/201430/09/2019
Jesper Stryhn KatzDirector07/07/201430/09/2019
Lars BlombergChair of the board07/07/201415/12/2021
Cecilia BäckmanBoard member07/07/201420/05/2016
Marc SchäferChair of the board20/05/201618/12/2023

Signing rule: Selskabet tegnes af 2 bestyrelsesmedlemmer i forening eller af den samlede bestyrelse.

Address and production units

1 active production units

Sankt Peders Stræde 28C
1453 København K

København Municipality · Postcode 1453

Production units
Production unitAddressEmployeesP number
ShowHeroes ApSSankt Peders Stræde 28C, 3, 1453 København K61019553872

Purpose

Selskabets formål er at drive virksomhed med udvikling, service og salg af teknologibaserede produkter og tjenesteydelser, online markedsføring samt aktiviteter i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

40 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Media representation (731200)
20242 changesaccounts 1 · address 1
  • Annual report for 2023 published
  • Moved to Sankt Peders Stræde 28C, 3, 1453 København K
20234 changesmanagement 2 · accounts 1 · address 1
  • Thomas Adam Power appointed chair of the board
  • Marc Schäfer stepped down as chair of the board
  • Annual report for 2022 published
  • Moved to Studiestræde 7, 1455 København K
20222 changesaccounts 1 · name 1
  • Annual report for 2021 published
  • Name changed from PLAYAD MEDIA GROUP DENMARK ApS to ShowHeroes ApS
20217 changesmanagement 2 · ownership 3 · accounts 1 · capital 1
  • Camilla Maria Anger appointed board member
  • Lars Blomberg stepped down as chair of the board
  • ShowHeroes Nordics AB registered as owner (100%)
  • ShowHeroes Nordics AB is no longer registered as owner
  • Annual report for 2020 published
  • Share capital changed from 55,555 DKK to 5,055,555 DKK
  • Stryhn Management Int. IVS is no longer registered as owner
20195 changesaddress 1 · management 4
  • Moved to Snogegårdsvej 67, 1, 2820 Gentofte
  • Jens Anders Edslev appointed board member
  • Jens Anders Edslev appointed ceo
  • Jesper Stryhn Katz stepped down as board member
  • Jesper Stryhn Katz stepped down as director
20182 changesaddress 1 · capital 1
  • Moved to Studiestræde 7, st, 1455 København K
  • Share capital changed from 53,703 DKK to 55,555 DKK
20172 changescapital 1 · ownership 1
  • Share capital changed from 51,851 DKK to 53,703 DKK
  • Stryhn Management Int. IVS registered as owner (5%)
20165 changesmanagement 2 · capital 1 · ownership 2
  • Marc Schäfer appointed chair of the board
  • Cecilia Bäckman stepped down as board member
  • Share capital changed from 50,000 DKK to 51,851 DKK
  • ShowHeroes Nordics AB registered as owner (90%)
  • ShowHeroes Nordics AB is no longer registered as owner
20151 changeaddress 1
  • Moved to Studiestræde 14A, 1. th, 1455 København K
20147 changesaddress 1 · founded 1 · management 4 · ownership 1
  • Moved to Havnegade 39, 212, 1058 København K
  • Registered as PLAYAD MEDIA GROUP DENMARK ApS
  • Jesper Stryhn Katz appointed board member
  • Cecilia Bäckman appointed board member
  • Lars Blomberg appointed chair of the board
  • Jesper Stryhn Katz appointed director
  • ShowHeroes Nordics AB registered as owner (100%)

Related companies

Same industry in København

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction