Seedorff Ure, Guld og Sølv ApS
Private limited companyCVR 30278682Odense SVActive
Seedorff Ure, Guld og Sølv ApS is a private limited company, based in Odense SV, active in retail sale of watches and jewellery, founded in 2007. Net profit rose 101% from 2024 to 2025, ending at DKK 72,025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 9% (2024 → 2025), to DKK 585k.
- Net profit rose 101% (2024 → 2025), to DKK 72,025.
- Equity rose 15% (2024 → 2025), to DKK 656k.
Employees
- 1 more employees than a year earlier: 4 (08/2026) against 3 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 229 | 800 | 477 | 655 | 537 | 585 | +9% |
| Operating profit (EBIT) | −71 | 381 | 137 | 200 | 73 | 116 | +58.5% |
| Profit before tax | −133 | 336 | 119 | 110 | 54 | 105 | +93.2% |
| Net profit | −95 | 251 | 84 | 84 | 36 | 72 | +101.3% |
| Total assets | 1,756 | 2,339 | 2,448 | 2,413 | 2,354 | 2,138 | −9.2% |
| Equity | 86 | 337 | 451 | 535 | 570 | 656 | +15% |
| Liabilities | 1,670 | 2,003 | 1,997 | 1,876 | 1,779 | 1,479 | −16.8% |
| Cash and cash equivalents | 189 | 708 | 370 | 391 | 260 | 267 | +2.8% |
| Average number of employees | 1 | 1 | 2 | 2 | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 24/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 20/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 20/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 06/06/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 15/06/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 07/05/2021 | The company | PDF not statedXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
242 companies in the databaseComparison with the other companies in retail sale of watches and jewellery based on the latest financial year.
Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 52,702of 69,742 Better than 24% | No. 39,027of 69,964 Better than 44% |
| Same industry and fewer than 20 employees220 companies in the comparison | No. 178of 220 Better than 19% | No. 151of 220 Better than 32% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 20,535of 24,791 Better than 17% | No. 19,682of 24,909 Better than 21% |
| All companies of type ApS66,508 companies in the comparison | No. 50,710of 66,379 Better than 24% | No. 34,901of 66,505 Better than 48% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of watches and jewellery- Seedorff Ure, Guld og Sølv ApSDKK 585k
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- Seedorff Ure, Guld og Sølv ApSDKK 72,025
- Vibholm Guld og Sølv ApSDKK 24.8m
- Pilgrim A/SDKK 6.9m
- Seedorff Ure, Guld og Sølv ApSDKK 656k
- Vibholm Guld og Sølv ApSDKK 77.3m
- Pilgrim A/SDKK 83m
- Seedorff Ure, Guld og Sølv ApS4
- Vibholm Guld og Sølv ApS312
- Pilgrim A/S416
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Kenneth Frederiksen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jeanette Randolph Larsen | Director | 14/06/2017 |
- Founders
- Victor Stakemann Seedorff
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Victor Stakemann Seedorff | Director | 05/02/2007 | 14/06/2017 |
Signing rule: Selskabet tegnes af direktionen.
Address and production units
1 active production unitsDalumvej 42
5250 Odense SV
Odense Municipality · Postcode 5250
Other companies at the address (2)
- AF Frisør ApSHairdressing and barber salons
- Footwerk Dance Studio ApSCultural education
| Production unit | Address | Employees | P number |
|---|---|---|---|
| SEEDORFF URE, GULD OG SØLV ApS | Dalumvej 42, Dalum, 5250 Odense SV | 4 | 1013048009 |
Purpose
Selskabets formål er at drive virksomhed med køb og salg af ure, guld og sølv samt anden i naturligt forbindelse hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of watches and jewellery (477700)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20232 changesaddress 1 · accounts 1
- AddressMoved to Dalumvej 42, Dalum, 5250 Odense SV
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20181 changeaddress 1
- AddressMoved to Dalumvej 42, Dalum, 5250 Odense SV
20174 changesmanagement 2 · ownership 2
- ManagementJeanette Randolph Larsen appointed director
- ManagementVictor Stakemann Seedorff stepped down as director
- OwnershipKenneth Frederiksen registered as owner (100%)
- OwnershipVictor Stakemann Seedorff is no longer registered as owner
20161 changeaddress 1
- AddressMoved to Dalumvej 42, Dalum, 5250 Odense SV
20081 changeindustry 1
- IndustryIndustry changed to Retail sale of watches and jewellery (477700)
20073 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as SEEDORFF URE, GULD OG SØLV ApS
- ManagementVictor Stakemann Seedorff appointed director
- OwnershipVictor Stakemann Seedorff registered as owner (100%)
Related companies
Same industry in Odense
- Christoffersen Guld Sølv Ure A/S20 employees
- Ragnar Ure og Juveler A/S11 employees
- Skovgaard Guldsmed & Urmager ApS10 employees
- Guldsmed Surel ApS8 employees
- Guldsmed Helle Elmgreen A/S7 employees
- C. Antonsen Juvelér og Guldsmedje ApS7 employees
Largest in the industry
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- Bucherer Denmark ApSDKK 108.6m
- Vitus Guld ApSDKK 50.9m
- Trendhim ApSDKK 49.1m
- Ditur.dk ApSDKK 45.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.