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See Bra ApS

Private limited companyCVR 28888872HelsingeActive

See Bra ApS is a private limited company, based in Helsinge, active in retail sale of clothing, founded in 2005. Equity was negative at the end of 2025 (−DKK 259k). The company went from a profit in 2024 to a loss of DKK 154k in 2025.

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Key figures · financial year 2025

Gross profitDKK 278k−40.3% vs. 2024
Net profit−DKK 154k−567.6% vs. 2024
Equity−DKK 259k−148.1% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 40% (2024 → 2025), to DKK 278k.
  • Net profit went from a profit of DKK 33,016 to a loss of DKK 154k (2024 → 2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of clothing (477110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 300k−DKK 200k−DKK 100kDKK 0DKK 100kDKK 200k202020212022202320242025
EquityNet profit
Financial figures for See Bra ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit600573192317466278−40.3%
Operating profit (EBIT)284197−229−5287−95−208.7%
Profit before tax246168−266−10533−154−567.6%
Net profit246136−266−10533−154−567.6%
Total assets801889829748792619−21.9%
Equity98234−32−137−104−259−148.1%
Liabilities703655861886896877−2.2%
Cash and cash equivalents43722220%
Average number of employees2222220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6m202020212022202320242025
Gross profitMedian, the industry (937 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 259k at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for See Bra ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202525/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202424/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202327/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202201/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202120/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202028/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

937 companies in the database

Comparison with the other companies in retail sale of clothing based on the latest financial year.

Gross profitDKK 278kNo. 823 of 936
Better than 12% of the companies in the industry
Equity−DKK 259kNo. 819 of 937
Better than 13% of the companies in the industry
Number of employees3No. 578 of 937
Better than 38% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 76,336, equity DKK 784k, 3 employees.

DKK 100kDKK 921kDKK 8.5mDKK 78.1mDKK 343mHere
Distribution of gross profit for 870 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 58,139of 69,742
Better than 17%
No. 64,232of 69,964
Better than 8%
Same industry and fewer than 20 employees850 companies in the comparison
No. 739of 849
Better than 13%
No. 739of 850
Better than 13%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 21,581of 24,791
Better than 13%
No. 23,742of 24,909
Better than 5%
All companies of type ApS66,508 companies in the comparison
No. 55,931of 66,379
Better than 16%
No. 60,629of 66,505
Better than 9%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of clothing
Gross profit
  1. See Bra ApSDKK 278k
  2. H & M Hennes & Mauritz A/SDKK 718.7m
  3. Pwt Group A/SDKK 407.4m
Net profit
  1. See Bra ApS−DKK 154k
  2. H & M Hennes & Mauritz A/SDKK 106.2m
  3. Pwt Group A/SDKK 112.3m
Equity
  1. See Bra ApS−DKK 259k
  2. H & M Hennes & Mauritz A/SDKK 299.3m
  3. Pwt Group A/SDKK 283.1m
Employees
  1. See Bra ApS3
  2. H & M Hennes & Mauritz A/S2,767
  3. Pwt Group A/S522

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Christina Søndergaard Hansen50%
  • Pia Melissa Helene Heintz50%
See Bra ApS

Management

1 active registrations

Executive management

Executive management at See Bra ApS
NameRoleAppointed
Christina Søndergaard HansenDirector08/08/2005
Founders
ApS KBUS 38 nr.3117
Former management (2)
Former management at See Bra ApS
NameRoleAppointedResigned
Peter Andreas StakemannDirector01/07/200508/08/2005
Morten SøndergaardDirector08/08/200510/05/2013

Signing rule: Selskabet tegnes af direktionen

Address and production units

1 active production units

Vp-Arkaden 19
3200 Helsinge

Gribskov Municipality · Postcode 3200

Production units
Production unitAddressEmployeesP number
SEE BRA ApSVp-Arkaden 19, 3200 Helsinge31011547423

Purpose

Selskabets formål er detailsalg af tøj og dermed beslægtet virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

19 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Retail sale of clothing (477110)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20131 changemanagement 1
  • Morten Søndergaard stepped down as director
20122 changesownership 2
  • Christina Søndergaard Hansen registered as owner (50%)
  • Pia Melissa Helene Heintz registered as owner (50%)
20081 changeindustry 1
  • Industry changed to Retail sale of clothing (477110)
20071 changeaddress 1
  • Moved to Vp-Arkaden 19, 3200 Helsinge
20057 changesaddress 1 · name 1 · management 4 · founded 1
  • Moved to Vp-Arkaden 19, 3200 Helsinge
  • Name changed from ApS KBUS 17 NR. 4237 to SEE BRA ApS
  • Morten Søndergaard appointed director
  • Christina Søndergaard Hansen appointed director
  • Peter Andreas Stakemann stepped down as director
  • Registered as ApS KBUS 17 NR. 4237
  • Peter Andreas Stakemann appointed director

Related companies

Same industry in Gribskov

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction