SecherStyle ApS
Private limited companyCVR 42503630ViborgActive
SecherStyle ApS is a private limited company, based in Viborg, active in hairdressing and barber salons, founded in 2021. The company made a loss in both 2024 and 2025, most recently DKK 15,555.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 22% (2024 → 2025), to DKK 1.1m.
- The loss grew: from DKK 5,175 to DKK 15,555 (2024 → 2025).
- Equity fell 9% (2024 → 2025), to DKK 159k.
Registrations, last 24 months
- 01/01/2025: Industry changed to Hairdressing and barber salons (962100)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,246 | 866 | 741 | 886 | 1,085 | +22.4% |
| Operating profit (EBIT) | −207 | −7 | −90 | −6 | −16 | −144.7% |
| Profit before tax | −210 | −17 | −90 | −7 | −19 | −187.9% |
| Net profit | −164 | −15 | −70 | −5 | −16 | −200.6% |
| Total assets | 501 | 442 | 325 | 299 | 298 | −0.3% |
| Equity | 265 | 250 | 180 | 175 | 159 | −8.9% |
| Liabilities | 216 | 174 | 145 | 124 | 139 | +11.9% |
| Cash and cash equivalents | 145 | 136 | 64 | 85 | 88 | +3% |
| Average number of employees | 0 | 0 | 0 | 0 | 4 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 5 years in a row
Net result has been negative in 2021–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 20/06/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 28/05/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 01/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 07/06/2022 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
495 companies in the databaseComparison with the other companies in hairdressing and barber salons based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 31,822, equity DKK 142k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 43,287of 69,742 Better than 38% | No. 52,180of 69,964 Better than 25% |
| Same industry and fewer than 20 employees481 companies in the comparison | No. 272of 481 Better than 44% | No. 220of 481 Better than 54% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 22,630of 33,588 Better than 33% | No. 24,851of 33,687 Better than 26% |
| All companies of type ApS66,508 companies in the comparison | No. 41,678of 66,379 Better than 37% | No. 48,288of 66,505 Better than 27% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Hairdressing and barber salons- SecherStyle ApSDKK 1.1m
- Rodeo ApSDKK 35m
- Frisør Hos Peter ApSDKK 29.6m
- SecherStyle ApS−DKK 15,555
- Rodeo ApSDKK 341k
- Frisør Hos Peter ApSDKK 2.4m
- SecherStyle ApSDKK 159k
- Rodeo ApSDKK 4m
- Frisør Hos Peter ApSDKK 5.5m
- SecherStyle ApS3
- Rodeo ApS99
- Frisør Hos Peter ApS78
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Flemming Secher Mogensen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Flemming Secher Mogensen | Director | 29/06/2021 |
- Founders
- Flemming Secher Mogensen
Signing rule: Selskabet tegnes af en direktør
Address and production units
1 active production unitsGl. Aalborgvej 76
8800 Viborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| SecherStyle ApS | Gl. Aalborgvej 76, 8800 Viborg | 3 | 1027306027 |
Purpose
Selskabets formål er at drive frisørsalon og dermed beslægtet virksomhed
The purpose is quoted from the register in Danish.
Changes year by year
9 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Hairdressing and barber salons (962100)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20213 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as SecherStyle ApS
- ManagementFlemming Secher Mogensen appointed director
- OwnershipFlemming Secher Mogensen registered as owner (100%)
Related companies
Same industry in Viborg
- Free Style ApS8 employees
- Hairways Viborg ApS7 employees
- Frisør & Wellness ApS4 employees
- Gadens Salon Viborg ApS3 employees
- Id4u Salg & Support ApS3 employees
- Hair Vision By Sofie Ø ApS2 employees
Largest in the industry
- Rodeo ApSDKK 35m
- Frisør Hos Peter ApSDKK 29.6m
- Hair by MBS Denmark ApSDKK 17.1m
- PM Salon Group A/SDKK 16m
- Stuhr ApSDKK 15.9m
- Frisør Drop In Z ApSDKK 12.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.