Free Style ApS
Private limited companyCVR 26350174ViborgActive
Free Style ApS is a private limited company, based in Viborg, active in hairdressing and barber salons, founded in 2001. The company went from a profit in 2024 to a loss of DKK 135k in 2025. Equity fell to DKK 18,140 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 9% (2024 → 2025), to DKK 1.8m.
- Net profit went from a profit of DKK 8,059 to a loss of DKK 135k (2024 → 2025).
- Equity fell 88% (2024 → 2025), to DKK 18,140.
Employees
- 1 fewer employees than a year earlier: 8 (08/2026) against 9 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Hairdressing and barber salons (962100)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,566 | 1,674 | 1,788 | 1,700 | 1,937 | 1,755 | −9.4% |
| Operating profit (EBIT) | 109 | 194 | 95 | −19 | 18 | −158 | −992.4% |
| Profit before tax | 105 | 189 | 92 | −21 | 13 | −170 | −1,403.9% |
| Net profit | 81 | 147 | 71 | −17 | 8 | −135 | −1,778.6% |
| Total assets | 859 | 1,224 | 700 | 522 | 625 | 415 | −33.7% |
| Equity | 176 | 323 | 280 | 145 | 153 | 18 | −88.2% |
| Liabilities | 666 | 881 | 402 | 364 | 454 | 396 | −12.7% |
| Cash and cash equivalents | 494 | 237 | 277 | 113 | 206 | 6 | −97.3% |
| Average number of employees | 5 | 5 | 5 | 5 | 6 | 6 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 88% from 2024 to 2025 (DKK 153k to DKK 18,140).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
Low equity ratio
Equity makes up 4% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/10/2024 – 30/09/2025 | 19/01/2026 | The company | PDF not statedXBRL |
| 2024 | 01/10/2023 – 30/09/2024 | 27/11/2024 | The company | PDFXBRL |
| 2023 | 01/10/2022 – 30/09/2023 | 16/02/2024 | The company | PDFXBRL |
| 2022 | 01/10/2021 – 30/09/2022 | 06/03/2023 | The company | PDFXBRL |
| 2021 | 01/10/2020 – 30/09/2021 | 28/02/2022 | The company | PDFXBRL |
| 2020 | 01/10/2019 – 30/09/2020 | 11/03/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
495 companies in the databaseComparison with the other companies in hairdressing and barber salons based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 31,822, equity DKK 142k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 33,654of 69,742 Better than 52% | No. 59,167of 69,964 Better than 15% |
| Same industry and fewer than 20 employees481 companies in the comparison | No. 161of 481 Better than 67% | No. 352of 481 Better than 27% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 16,249of 24,791 Better than 34% | No. 23,195of 24,909 Better than 7% |
| All companies of type ApS66,508 companies in the comparison | No. 32,547of 66,379 Better than 51% | No. 55,461of 66,505 Better than 17% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Hairdressing and barber salons- Free Style ApSDKK 1.8m
- Rodeo ApSDKK 35m
- Frisør Hos Peter ApSDKK 29.6m
- Free Style ApS−DKK 135k
- Rodeo ApSDKK 341k
- Frisør Hos Peter ApSDKK 2.4m
- Free Style ApSDKK 18,140
- Rodeo ApSDKK 4m
- Frisør Hos Peter ApSDKK 5.5m
- Free Style ApS8
- Rodeo ApS99
- Frisør Hos Peter ApS78
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Dennis Helstrup Jensen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Dennis Helstrup Jensen | Director | 03/12/2001 |
- Founders
- Cecilia Schmidt, Dennis Helstrup Jensen
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Cecilia Schmidt | Director | 03/12/2001 | 09/01/2006 |
Signing rule: Selskabet tegnes af 1 direktør alene
Address and production units
1 active production unitsSt. Sct. Mikkels Gade 33
8800 Viborg
| Production unit | Address | Employees | P number |
|---|---|---|---|
| FREE STYLE ApS | St. Sct. Mikkels Gade 33, st, 8800 Viborg | 8 | 1008809263 |
Purpose
Selskabets formål er_at drive frisørsalon og dermed beslægtede aktiviteter.
The purpose is quoted from the register in Danish.
Changes year by year
12 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeindustry 1
- IndustryIndustry changed to Hairdressing and barber salons (962100)
20242 changesaccounts 2
- AccountsAnnual report for 2024 published
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20062 changesmanagement 1 · ownership 1
- ManagementCecilia Schmidt stepped down as director
- OwnershipDennis Helstrup Jensen registered as owner (100%)
20013 changesfounded 1 · management 2
- FoundedRegistered as FREE STYLE ApS
- ManagementCecilia Schmidt appointed director
- ManagementDennis Helstrup Jensen appointed director
Related companies
Same industry in Viborg
- Hairways Viborg ApS7 employees
- Frisør & Wellness ApS4 employees
- Gadens Salon Viborg ApS3 employees
- Id4u Salg & Support ApS3 employees
- SecherStyle ApS3 employees
- Hair Vision By Sofie Ø ApS2 employees
Largest in the industry
- Rodeo ApSDKK 35m
- Frisør Hos Peter ApSDKK 29.6m
- Hair by MBS Denmark ApSDKK 17.1m
- PM Salon Group A/SDKK 16m
- Stuhr ApSDKK 15.9m
- Frisør Drop In Z ApSDKK 12.7m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.