Salgsmani ApS
Private limited companyCVR 42498513RoskildeActive
Salgsmani ApS is a private limited company, based in Roskilde, active in planning and design of advertising campaigns, founded in 2021. Equity was negative at the end of 2025 (−DKK 144k). Net profit rose 80% from 2024 to 2025, ending at DKK 81,977.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 11% (2024 → 2025), to DKK 2.3m.
- Net profit rose 80% (2024 → 2025), to DKK 81,977.
Employees
- 3 fewer employees than a year earlier: 3 (07/2026) against 6 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
- 05/12/2024: Moved to Hybenvej 3, Gundsømagle, 4000 Roskilde
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 796 | 1,086 | 1,605 | 2,079 | 2,309 | +11.1% |
| Operating profit (EBIT) | −89 | −174 | −235 | 42 | 123 | +195.9% |
| Profit before tax | −87 | −173 | −238 | 46 | 113 | +146.9% |
| Net profit | −73 | −104 | −238 | 46 | 82 | +79.8% |
| Total assets | 261 | 385 | 519 | 546 | 463 | −15.3% |
| Equity | 70 | −34 | −272 | −226 | −144 | +36.3% |
| Liabilities | 168 | 419 | 791 | 772 | 607 | −21.4% |
| Cash and cash equivalents | 28 | 110 | 132 | 218 | 140 | −35.7% |
| Average number of employees | 4 | 4 | 4 | 4 | 5 | +25% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 144k at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 15/01/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 18/02/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 26/02/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 25/01/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 04/02/2022 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 27,942of 69,742 Better than 60% | No. 62,952of 69,964 Better than 10% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 255of 633 Better than 60% | No. 581of 634 Better than 8% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 15,527of 33,579 Better than 54% | No. 29,668of 33,678 Better than 12% |
| All companies of type ApS66,508 companies in the comparison | No. 27,246of 66,379 Better than 59% | No. 59,310of 66,505 Better than 11% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Salgsmani ApSDKK 2.3m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Salgsmani ApSDKK 81,977
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Salgsmani ApS−DKK 144k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Salgsmani ApS3
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Chr. Bredahl Holding ApS50%
- Blindebuk Holding ApS50%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Christian Bredahl | CEO | 28/06/2021 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Christian Bredahl | Board member | 28/06/2021 |
| Michael Schacht Pedersen | Chair of the board | 28/06/2021 |
| Aske Høgsted Lauritsen | Board member | 28/06/2021 |
- Founders
- Christian Bredahl, Michael Schacht Pedersen
Signing rule: Selskabet tegnes af bestyrelsesformand og direktør i forening.
Address and production units
1 active production unitsHybenvej 3
4000 Roskilde
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Salgsmani ApS | Hybenvej 3, Gundsømagle, 4000 Roskilde | 3 | 1027300169 |
Purpose
Selskabets formål er at drive reklamebureau samt diverse marketingsopgaver.
The purpose is quoted from the register in Danish.
Changes year by year
22 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20243 changesaddress 2 · accounts 1
- AddressMoved to Hybenvej 3, Gundsømagle, 4000 Roskilde
- AddressMoved to Nyraad Hovedgade 62, 1, 4760 Vordingborg
- AccountsAnnual report for 2023 published
20232 changesaddress 1 · accounts 1
- AddressMoved to Islevdalvej 214, 2610 Rødovre
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
202113 changesownership 8 · founded 1 · management 4
- OwnershipChr. Bredahl Holding ApS registered as owner (50%)
- OwnershipBlindebuk Holding ApS registered as owner (50%)
- OwnershipSalgsmani Holding ApS is no longer registered as owner
- OwnershipSalgsmani Holding ApS registered as owner (100%)
- OwnershipChristian Bredahl is no longer registered as owner
- OwnershipMichael Schacht Pedersen is no longer registered as owner
- FoundedRegistered as Salgsmani ApS
- ManagementChristian Bredahl appointed ceo
- ManagementChristian Bredahl appointed board member
- ManagementMichael Schacht Pedersen appointed chair of the board
- ManagementAske Høgsted Lauritsen appointed board member
- OwnershipChristian Bredahl registered as owner (50%)
- OwnershipMichael Schacht Pedersen registered as owner (50%)
Related companies
Same industry in Roskilde
- Brandmonkey ApS7 employees
- Bazuka P/S5 employees
- Crowd Comply ApS4 employees
- Iplay ApS3 employees
- Lightpole ApS3 employees
- All Sport Media ApS3 employees
Same people in management
- AHL Audit ApSvia Aske Høgsted Lauritsen
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.