Salgslederne ApS
Private limited companyCVR 41933593Odense CActive
Salgslederne ApS is a private limited company, based in Odense C, active in business and other management consultancy activities, founded in 2020. Equity was negative at the end of 2025 (−DKK 23,071). The company made a loss in both 2024 and 2025, most recently DKK 53,426.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss grew: from DKK 27,985 to DKK 53,426 (2024 → 2025).
- Equity turned negative: −DKK 23,071 (2024 → 2025).
Registrations, last 24 months
- 29/05/2026: Name changed from The Commercial Advisers ApS to Salgslederne ApS
- 05/02/2026: Moved to Slotsgade 20C, 1. tv, 5000 Odense C
- 01/01/2025: Industry changed to Business and other management consultancy activities (702000)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 379 | 63 | −115 | −28 | −53 | −87% |
| Operating profit (EBIT) | 124 | 59 | −115 | – | −53 | – |
| Profit before tax | 120 | 58 | −115 | – | −53 | – |
| Net profit | 90 | 43 | −115 | −28 | −53 | −90.9% |
| Total assets | 252 | 235 | 84 | 43 | 46 | +5.3% |
| Equity | 130 | 173 | 58 | 30 | −23 | −176% |
| Liabilities | 122 | 62 | 25 | 13 | 69 | +428.6% |
| Cash and cash equivalents | 125 | 17 | 41 | 20 | 35 | +75.2% |
| Average number of employees | 2 | 0 | 0 | – | 0 | – |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 23,071 at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 3 years in a row
Net result has been negative in 2023–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 05/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 30/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 27/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 13/06/2023 | The company | PDFXBRL |
| 2021 | 11/12/2020 – 31/12/2021 | 31/01/2022 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Position in the industry
2,370 companies in the databaseComparison with the other companies in business and other management consultancy activities based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 170k, equity DKK 974k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 65,074of 69,742 Better than 7% | No. 60,718of 69,964 Better than 13% |
| Same industry and fewer than 20 employees2,220 companies in the comparison | No. 1,991of 2,210 Better than 10% | No. 1,988of 2,219 Better than 10% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 31,972of 33,588 Better than 5% | No. 28,651of 33,687 Better than 15% |
| All companies of type ApS66,508 companies in the comparison | No. 62,522of 66,379 Better than 6% | No. 57,032of 66,505 Better than 14% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Business and other management consultancy activities- Salgslederne ApS−DKK 53,214
- COWI Holding A/SDKK 7bn
- Accenture A/SDKK 1.1bn
- Salgslederne ApS−DKK 53,426
- COWI Holding A/SDKK 374m
- Accenture A/SDKK 116.1m
- Salgslederne ApS−DKK 23,071
- COWI Holding A/SDKK 2bn
- Accenture A/SDKK 642m
- Salgslederne ApS2
- COWI Holding A/S12
- Accenture A/S977
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Petz Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jacob Raffnsøe Petz | Director | 11/12/2020 |
- Founders
- Jacob Raffnsøe Petz
Signing rule: Selskabet tegnes af direktøren.
Address and production units
1 active production unitsSlotsgade 20C
5000 Odense C
Odense Municipality · Postcode 5000
Other companies at the address (1)
- Brems & Co. ApSBusiness and other management consultancy activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Salgslederne ApS | Slotsgade 20C, 1. tv, 5000 Odense C | 2 | 1026574915 |
Purpose
Selskabets formål er at levere konsulentydelser samt hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
16 registered events20263 changesname 1 · accounts 1 · address 1
- NameName changed from The Commercial Advisers ApS to Salgslederne ApS
- AccountsAnnual report for 2025 published
- AddressMoved to Slotsgade 20C, 1. tv, 5000 Odense C
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Business and other management consultancy activities (702000)
20242 changesaccounts 1 · address 1
- AccountsAnnual report for 2023 published
- AddressMoved to Rosenbakken 62, 6100 Haderslev
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20224 changesaccounts 1 · ownership 2 · address 1
- AccountsAnnual report for 2021 published
- OwnershipPetz Holding ApS registered as owner (100%)
- OwnershipJacob Raffnsøe Petz is no longer registered as owner
- AddressMoved to Fengersvej 24, 5230 Odense M
20211 changeaddress 1
- AddressMoved to Lille Gråbrødrestræde 1, 2, 5000 Odense C
20203 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as The Commercial Advisers ApS
- ManagementJacob Raffnsøe Petz appointed director
- OwnershipJacob Raffnsøe Petz registered as owner (100%)
Related companies
Same industry in Odense
- OMT People ApS121 employees
- Erhvervshus Fyn P/S66 employees
- PS Marketing Odense ApS40 employees
- Charity Guard ApS22 employees
- Lev-selv ApS21 employees
- Vkconsulting ApS16 employees
Same people in management
- Boliggruppen Fyn A/Svia Jacob Raffnsøe Petz
Largest in the industry
- COWI Holding A/SDKK 7bn
- Accenture A/SDKK 1.1bn
- Gts Nordic ApSDKK 968.5m
- CODAN Companies ApSDKK 877.7m
- Ferrosan Medical Devices Group A/SDKK 799.1m
- Stibo Complete Group A/SDKK 613.9m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.