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Lev-selv ApS

Private limited companyCVR 28868243Odense CActive

Lev-selv ApS is a private limited company, based in Odense C, active in business and other management consultancy activities, founded in 2005. Net profit rose 70% from 2024 to 2025, ending at DKK 3m. Profit has grown three years in a row. With 21 employees, the company is about 11 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 13m+37.8% vs. 2024
Net profitDKK 3m+70.4% vs. 2024
EquityDKK 3.1m+67.9% vs. 2024
Employees21latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 38% (2024 → 2025), to DKK 13m.
  • Net profit rose 70% (2024 → 2025), to DKK 3m.
  • Equity rose 68% (2024 → 2025), to DKK 3.1m.

Employees

  • 7 more employees than a year earlier: 21 (08/2026) against 14 (08/2025).

Management and owners, last 24 months

  • New in management: Rikke Friis Rindebæk (director, 22/05/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Business and other management consultancy activities (702000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2018–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m2018201920242025
EquityNet profit
Financial figures for Lev-selv ApS
2018201920242025Change
Revenuenot statednot statednot statednot stated–
Gross profit1,8071,9739,45313,022+37.8%
Operating profit (EBIT)−805282,2713,837+69%
Profit before tax−1355262,2473,816+69.9%
Net profit−1084091,7432,969+70.4%
Total assets1,6631,7452,6233,652+39.3%
Equity1,2391,4481,8703,139+67.9%
Liabilities424297753513−31.9%
Cash and cash equivalents1,2461,3661,7312,895+67.2%
Average number of employees221213+8.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2019, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2020, 2021, 2022, 2023 (changed financial year or not filed).

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10mDKK 12mDKK 14m2018201920242025
Gross profitMedian, the industry (2,370 companies)

Annual reports

4 financial years
Annual reports for Lev-selv ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202526/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202427/05/2025The companyPDFXBRL
201901/01/2019 – 31/12/201905/03/2020The companyPDFXBRL
201801/01/2018 – 31/12/201814/03/2019The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0510152009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

2,370 companies in the database

Comparison with the other companies in business and other management consultancy activities based on the latest financial year.

Gross profitDKK 13mNo. 246 of 2,358
Better than 90% of the companies in the industry
EquityDKK 3.1mNo. 696 of 2,369
Better than 71% of the companies in the industry
Number of employees21No. 217 of 2,370
Better than 91% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 170k, equity DKK 974k, 2 employees.

DKK 100kDKK 1.6mDKK 26.5mDKK 431.1mDKK 2.8bnHere
Distribution of gross profit for 2,031 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 4,730of 9,892
Better than 52%
No. 5,691of 9,922
Better than 43%
Same industry and 20–49 employees107 companies in the comparison
No. 76of 107
Better than 29%
No. 69of 107
Better than 36%
Companies that are between 15 and 29 years old24,906 companies in the comparison
No. 4,844of 24,787
Better than 80%
No. 12,099of 24,905
Better than 51%
All companies of type ApS66,508 companies in the comparison
No. 4,321of 66,379
Better than 93%
No. 15,388of 66,505
Better than 77%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Business and other management consultancy activities
Gross profit
  1. Lev-selv ApSDKK 13m
  2. COWI Holding A/SDKK 7bn
  3. Accenture A/SDKK 1.1bn
Net profit
  1. Lev-selv ApSDKK 3m
  2. COWI Holding A/SDKK 374m
  3. Accenture A/SDKK 116.1m
Equity
  1. Lev-selv ApSDKK 3.1m
  2. COWI Holding A/SDKK 2bn
  3. Accenture A/SDKK 642m
Employees
  1. Lev-selv ApS21
  2. COWI Holding A/S12
  3. Accenture A/S977

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Lasse Mccraie Holding ApS33.33%
  • Henrik Nielsen, Brændekilde, Holding ApS33.33%
  • Rindebæk Holding ApS10%
Lev-selv ApS

Management

3 active registrations

Executive management

Executive management at Lev-selv ApS
NameRoleAppointed
Lasse Lars Mac CraieDirector02/07/2005
Henrik Reinholdt NielsenDirector02/07/2005
Rikke Friis RindebækDirector22/05/2025
Auditor
RevisorGruppen v/Lilly Jeppesen
Founders
Lasse Mccraie Holding ApS, Henrik Nielsen, Brændekilde, Holding ApS

Signing rule: Selskabet tegnes af en direktion.

Address and production units

1 active production units

Torvegade 1
5000 Odense C

Odense Municipality · Postcode 5000

Production units
Production unitAddressEmployeesP number
LEV-SELV ApSTorvegade 1, 3, 5000 Odense C211011528461

Purpose

Selskabets formål er at arbejder med familier, børn og unge efter Servicelovens bestemmelser.

The purpose is quoted from the register in Danish.

Changes year by year

27 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20253 changesaccounts 1 · management 1 · industry 1
  • Annual report for 2024 published
  • Rikke Friis Rindebæk appointed director
  • Industry changed to Business and other management consultancy activities (702000)
20245 changesownership 5
  • LASSE MCCRAIE HOLDING ApS registered as owner (33.33%)
  • HENRIK NIELSEN, BRÆNDEKILDE, HOLDING ApS registered as owner (33.33%)
  • Rindebæk Holding ApS registered as owner (10%)
  • LASSE MCCRAIE HOLDING ApS is no longer registered as owner
  • HENRIK NIELSEN, BRÆNDEKILDE, HOLDING ApS is no longer registered as owner
20232 changescapital 1 · merger 1
  • Share capital changed from 125,000 DKK to 127,000 DKK
  • Merger registered in CVR
20201 changeaccounts 1
  • Annual report for 2019 published
20191 changeaccounts 1
  • Annual report for 2018 published
20174 changesaddress 4
  • Moved to Torvegade 1, 3, 5000 Odense C
  • Moved to Torvegade 1, 3, 5000 Odense C
  • Moved to Torvegade 1, 3, 5000 Odense C
  • Moved to Torvegade 1, 3, 5000 Odense C
20161 changeaddress 1
  • Moved to Torvegade 1, 3, 5000 Odense C
20091 changeaddress 1
  • Moved to Filosofgangen 24, 2, 5000 Odense C
20081 changeindustry 1
  • Industry changed to Virksomhedsrådgivning og anden rådgivning om driftsledelse (702200)
20062 changesname 1 · address 1
  • Name changed from HELA CONSULT ODENSE ApS to LEV-SELV ApS
  • Moved to Vestergade 90, 1, 5000 Odense C
20055 changesfounded 1 · management 2 · ownership 2
  • Registered as HELA CONSULT ODENSE ApS
  • Lasse Lars Mac Craie appointed director
  • Henrik Reinholdt Nielsen appointed director
  • LASSE MCCRAIE HOLDING ApS registered as owner (50%)
  • HENRIK NIELSEN, BRÆNDEKILDE, HOLDING ApS registered as owner (50%)

Related companies

Same industry in Odense

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

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