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SafeNow ApS

Private limited companyCVR 37674397KarlslundeActive

SafeNow ApS is a private limited company, based in Karlslunde, active in retail sale of information and communication equipment, founded in 2016. The company went from a profit in 2024 to a loss of DKK 43,382 in 2025. Equity fell to DKK 227k in 2025.

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Key figures · financial year 2025

Gross profitDKK 14,651−81.6% vs. 2024
Net profit−DKK 43,382−190.8% vs. 2024
EquityDKK 227k−16.1% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 82% (2024 → 2025), to DKK 14,651.
  • Net profit went from a profit of DKK 47,803 to a loss of DKK 43,382 (2024 → 2025).
  • Equity fell 16% (2024 → 2025), to DKK 227k.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Retail sale of information and communication equipment (474000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 50,000DKK 0DKK 50,000DKK 100kDKK 150kDKK 200kDKK 250k202020212022202320242025
EquityNet profit
Financial figures for SafeNow ApS
202020212022202320242025Change
Revenuenot stated292286348324not stated–
Gross profit326158978015−81.6%
Operating profit (EBIT)3261589763−43−167.6%
Profit before tax3261579662−43−169.9%
Net profit2547457448−43−190.8%
Total assets127183221310330236−28.4%
Equity56104148222270227−16.1%
Liabilities71797388609−84.3%
Cash and cash equivalents3246278914531−78.6%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6m202020212022202320242025
Gross profitMedian, the industry (178 companies)

Annual reports

6 financial years
Annual reports for SafeNow ApS
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202517/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202402/12/2024The companyPDF not statedXBRL
202301/07/2022 – 30/06/202327/11/2023The companyPDF not statedXBRL
202201/07/2021 – 30/06/202208/12/2022The companyPDF not statedXBRL
202101/07/2020 – 30/06/202111/10/2021The companyPDF not statedXBRL
202001/07/2019 – 30/06/202023/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0112201/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/25
Employees

Position in the industry

178 companies in the database

Comparison with the other companies in retail sale of information and communication equipment based on the latest financial year.

Gross profitDKK 14,651No. 167 of 178
Better than 6% of the companies in the industry
EquityDKK 227kNo. 141 of 178
Better than 21% of the companies in the industry
Number of employees2No. 100 of 178
Better than 44% of the companies in the industry

Industry median: gross profit DKK 1.4m, net profit DKK 205k, equity DKK 1.2m, 3 employees.

DKK 100kDKK 703kDKK 4.9mDKK 34.8mDKK 127.7m
Distribution of gross profit for 168 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 62,437of 69,742
Better than 10%
No. 49,576of 69,964
Better than 29%
Same industry and fewer than 20 employees161 companies in the comparison
No. 150of 161
Better than 7%
No. 124of 161
Better than 23%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 30,843of 33,588
Better than 8%
No. 23,614of 33,687
Better than 30%
All companies of type ApS66,508 companies in the comparison
No. 60,009of 66,379
Better than 10%
No. 45,613of 66,505
Better than 31%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of information and communication equipment
Gross profit
  1. SafeNow ApSDKK 14,651
  2. Proshop a/sDKK 244.7m
  3. CS-Online A/SDKK 62.5m
Net profit
  1. SafeNow ApS−DKK 43,382
  2. Proshop a/sDKK 100m
  3. CS-Online A/SDKK 4m
Equity
  1. SafeNow ApSDKK 227k
  2. Proshop a/sDKK 260.6m
  3. CS-Online A/SDKK 60.8m
Employees
  1. SafeNow ApS2
  2. Proshop a/s378
  3. CS-Online A/S124

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Morten Bluhme Pedersen50%
  • Thomas Hubert Haustveit50%
SafeNow ApS

Management

1 active registrations

Executive management

Executive management at SafeNow ApS
NameRoleAppointed
Thomas Hubert HaustveitCEO28/04/2016
Founders
Bluhme Holding IVS, Thau Holding IVS

Signing rule: Virksomheden tegnes af den samlede direktion

Address and production units

1 active production units

Nylandsvej 19
2690 Karlslunde

Greve Municipality · Postcode 2690

Production units
Production unitAddressEmployeesP number
SafeNow ApSNylandsvej 19, 2690 Karlslunde21021407336

Purpose

Virksomhedens formål er at drive virksomheden med import og salg af forbrugsprodukter efter bestyrelsens nærmere beslutning samt hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

20 registered events
20252 changesaccounts 1 · industry 1
  • Annual report for 2025 published
  • Industry changed to Retail sale of information and communication equipment (474000)
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20217 changesname 1 · capital 1 · ownership 4 · accounts 1
  • Name changed from SafeNow IVS to SafeNow ApS
  • Share capital changed from 2,000 DKK to 40,000 DKK
  • Morten Bluhme Pedersen registered as owner (50%)
  • Thomas Hubert Haustveit registered as owner (50%)
  • Bluhme Holding IVS is no longer registered as owner
  • Thau Holding IVS is no longer registered as owner
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20167 changesname 2 · industry 1 · founded 1 · management 1 · ownership 2
  • Name changed from LevSikkert IVS to SafeNow IVS
  • Name changed from Trygtliv IVS to LevSikkert IVS
  • Industry changed to Detailhandel med elektroniske eller elektriske apparater samt fotoudstyr via internet (479112)
  • Registered as Trygtliv IVS
  • Thomas Hubert Haustveit appointed ceo
  • Bluhme Holding IVS registered as owner (50%)
  • Thau Holding IVS registered as owner (50%)

Related companies

Same industry in Greve

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Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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