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Rice A/S

Public limited companyCVR 21093939Odense CActive

Rice A/S is a public limited company, based in Odense C, active in wholesale of luggage and leather goods, founded in 1998. Net profit rose 188% from 2024 to 2025, ending at DKK 6m. Measured by gross profit, it ranks no. 8 of 73 companies in the industry in the database. With 42 employees, the company is about 11 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 31.7m+21.3% vs. 2024
Net profitDKK 6m+188.1% vs. 2024
EquityDKK 31.3m+15.4% vs. 2024
Employees42latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 21% (2024 → 2025), to DKK 31.7m.
  • Net profit rose 188% (2024 → 2025), to DKK 6m.
  • Equity rose 15% (2024 → 2025), to DKK 31.3m.

Employees

  • 1 more employees than a year earlier: 42 (08/2026) against 41 (08/2025).

Management and owners, last 24 months

  • New in management: Philippe Marcel Emile Gueniau (chair of the board, 05/11/2025), Mette Søvndahl Boysøe (board member, 05/11/2025) and Mette Søvndahl Boysøe (ceo, 05/11/2025).
  • Stepped down: Philippe Marcel Emile Gueniau (board member, 04/11/2025), Philippe Marcel Emile Gueniau (ceo, 05/11/2025) and Mette Søvndahl Boysøe (chair of the board, 04/11/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30m202020212022202320242025
EquityNet profit
Financial figures for Rice A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit22,37527,79825,02629,46026,15431,724+21.3%
Operating profit (EBIT)3,6618,6352,9954,7982,6287,754+195%
Profit before tax3,3108,2872,5433,9932,7037,706+185.1%
Net profit2,5626,4371,9353,0612,0705,964+188.1%
Total assets33,41040,13942,36639,95140,41143,079+6.6%
Equity25,49028,92725,86227,42327,09331,257+15.4%
Liabilities7,92010,91715,79012,23813,31811,822−11.2%
Cash and cash equivalents6,7061781,275682365957+162.1%
Average number of employees433743443941+5.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20mDKK 25mDKK 30m202020212022202320242025
Gross profitMedian, the industry (73 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Rice A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202522/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202402/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202303/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202223/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202130/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202031/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
01020304009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

73 companies in the database

Comparison with the other companies in wholesale of luggage and leather goods based on the latest financial year.

Gross profitDKK 31.7mNo. 8 of 73
Better than 90% of the companies in the industry
EquityDKK 31.3mNo. 9 of 73
Better than 89% of the companies in the industry
Number of employees42No. 7 of 73
Better than 92% of the companies in the industry

Industry median: gross profit DKK 3m, net profit DKK 374k, equity DKK 4m, 4 employees.

DKK 211kDKK 1.4mDKK 9.7mDKK 65.7mDKK 235.5mHere
Distribution of gross profit for 67 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 1,208of 9,892
Better than 88%
No. 1,146of 9,922
Better than 88%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 2,237of 24,791
Better than 91%
No. 3,286of 24,909
Better than 87%
All companies of type A/S18,025 companies in the comparison
No. 4,214of 17,786
Better than 76%
No. 4,803of 18,024
Better than 73%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of luggage and leather goods
Gross profit
  1. Rice A/SDKK 31.7m
  2. Søstrene Grenes Import A/SDKK 445.8m
  3. Ferm Living ApSDKK 139m
Net profit
  1. Rice A/SDKK 6m
  2. Søstrene Grenes Import A/SDKK 8.7m
  3. Ferm Living ApSDKK 53.3m
Equity
  1. Rice A/SDKK 31.3m
  2. Søstrene Grenes Import A/SDKK 381.1m
  3. Ferm Living ApSDKK 180m
Employees
  1. Rice A/S42
  2. Søstrene Grenes Import A/S593
  3. Ferm Living ApS98

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Curry Holding ApS100%
Rice A/S

Management

6 active registrations

Executive management

Executive management at Rice A/S
NameRoleAppointed
Mette Søvndahl BoysøeCEO05/11/2025

Board of directors

Board of directors at Rice A/S
NameRoleAppointed
Charlotte Hedeman GueniauBoard member07/04/2008
Max Hedeman GueniauBoard member28/06/2018
Selma Juliette Hedeman GuéniauBoard member17/08/2023
Philippe Marcel Emile GueniauChair of the board05/11/2025
Mette Søvndahl BoysøeBoard member05/11/2025
Founders
Charlotte Hedeman Gueniau
Former management (13)
Former management at Rice A/S
NameRoleAppointedResigned
Charlotte Hedeman GueniauDirector28/08/199807/04/2008
Knud Erik Juul LarsenChair of the board28/05/200302/03/2009
Charlotte JohsBoard member28/05/200329/05/2006
Tania EllisBoard member28/03/200611/12/2007
Søren LaursenBoard member02/03/200906/03/2013
Søren LaursenCEO01/09/201106/03/2013
Michelle Hviid BrixBoard member06/03/201306/10/2015
Philippe Marcel Emile GueniauBoard member06/03/201304/11/2025
Philippe Marcel Emile GueniauCEO06/03/201305/11/2025
Brian DjernesChair of the board06/03/201328/06/2018
Henrik DresbøllBoard member06/10/201528/06/2018
Kenneth Piero LucianiChair of the board28/06/201826/09/2022
Mette Søvndahl BoysøeChair of the board26/09/202204/11/2025

Signing rule: Selskabet tegnes af en direktør alene eller af den samlede bestyrelse.

Address and production units

2 active production units

Havnegade 100E
5000 Odense C

Odense Municipality · Postcode 5000

Other companies at the address (1)

  • AC Mad ApSContract catering and other food service activities
Production units
Production unitAddressEmployeesP number
RICE A/SHavnegade 100E, 5000 Odense C221004694570
Rice A/SMageløs 1, st, 5000 Odense61019574543

Purpose

Selskabets formål er at drive handel med brugskunst og restaurationsvirksomhed samt hermed beslægtet virksomhed

The purpose is quoted from the register in Danish.

Changes year by year

53 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20257 changesmanagement 6 · accounts 1
  • Philippe Marcel Emile Gueniau appointed chair of the board
  • Mette Søvndahl Boysøe appointed ceo
  • Mette Søvndahl Boysøe appointed board member
  • Philippe Marcel Emile Gueniau stepped down as ceo
  • Mette Søvndahl Boysøe stepped down as chair of the board
  • Philippe Marcel Emile Gueniau stepped down as board member
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20232 changesmanagement 1 · accounts 1
  • Selma Juliette Hedeman Guéniau appointed board member
  • Annual report for 2022 published
20226 changesmanagement 2 · ownership 3 · accounts 1
  • Mette Søvndahl Boysøe appointed chair of the board
  • Kenneth Piero Luciani stepped down as chair of the board
  • CURRY HOLDING ApS registered as owner (100%)
  • JAYA HOLDING ApS is no longer registered as owner
  • CURRY HOLDING ApS is no longer registered as owner
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20191 changeaddress 1
  • Moved to Havnegade 100E, 5000 Odense C
20186 changescapital 1 · management 4 · ownership 1
  • Share capital changed from 1,000,000 DKK to 1,112,000 DKK
  • Kenneth Piero Luciani appointed chair of the board
  • Max Hedeman Gueniau appointed board member
  • Henrik Dresbøll stepped down as board member
  • Brian Djernes stepped down as chair of the board
  • JAYA HOLDING ApS registered as owner (10%)
20152 changesmanagement 2
  • Henrik Dresbøll appointed board member
  • Michelle Hviid Brix stepped down as board member
20137 changesownership 1 · management 6
  • CURRY HOLDING ApS registered as owner (66.67%)
  • Brian Djernes appointed chair of the board
  • Michelle Hviid Brix appointed board member
  • Philippe Marcel Emile Gueniau appointed board member
  • Philippe Marcel Emile Gueniau appointed ceo
  • Søren Laursen stepped down as ceo
  • Søren Laursen stepped down as board member
20111 changemanagement 1
  • Søren Laursen appointed ceo
20093 changesaddress 1 · management 2
  • Moved to Havnegade 100E, 5000 Odense C
  • Søren Laursen appointed board member
  • Knud Erik Juul Larsen stepped down as chair of the board
20083 changesmanagement 2 · industry 1
  • Charlotte Hedeman Gueniau appointed board member
  • Charlotte Hedeman Gueniau stepped down as director
  • Industry changed to Wholesale of luggage and leather goods (464930)
20071 changemanagement 1
  • Tania Ellis stepped down as board member
20062 changesmanagement 2
  • Charlotte Johs stepped down as board member
  • Tania Ellis appointed board member
20035 changesaddress 1 · name 1 · capital 1 · management 2
  • Moved to Havnegade 100, 5000 Odense C
  • Name changed from RICE ApS to RICE A/S
  • Share capital changed from 125,000 DKK to 1,000,000 DKK
  • Charlotte Johs appointed board member
  • Knud Erik Juul Larsen appointed chair of the board
20011 changeaddress 1
  • Moved to Rugårdsvej 101, 5000 Odense C
20001 changeaddress 1
  • Moved to Læssøegade 84, 5230 Odense M
19982 changesfounded 1 · management 1
  • Registered as RICE ApS
  • Charlotte Hedeman Gueniau appointed director

Related companies

Same industry in Odense

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

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