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Reverie ApS

Private limited companyCVR 33260954SøborgActive

Reverie ApS is a private limited company, based in Søborg, active in retail sale of watches and jewellery, founded in 2010. Equity was negative at the end of 2025 (−DKK 2.5m). The company made a loss in both 2024 and 2025, most recently DKK 169k.

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Key figures · financial year 2025

Gross profitDKK 1m+37.4% vs. 2024
Net profit−DKK 169k+90.9% vs. 2024
Equity−DKK 2.5m−7.4% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 37% (2024 → 2025), to DKK 1m.
  • The loss got smaller: from DKK 1.8m to DKK 169k (2024 → 2025).

Employees

  • 2 fewer employees than a year earlier: 2 (08/2026) against 4 (08/2025).

Management and owners, last 24 months

  • Stepped down: Troels Wain Skytte Falkenlund Philp (board member, 28/02/2025), Marius Mikkelsen (board member, 28/02/2025) and John Peter Lemkow (chair of the board, 28/02/2025).

Registrations, last 24 months

  • 24/04/2025: Moved to Generatorvej 8C, st. tv, 2860 Søborg
  • 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 4m−DKK 2mDKK 0DKK 2mDKK 4mDKK 6m202020212022202320242025
EquityNet profit
Financial figures for Reverie ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit6,1515,1933,1008827381,013+37.4%
Operating profit (EBIT)2,446370−1,469−3,222−1,40831+102.2%
Profit before tax2,31543−2,291−3,981−1,958−264+86.5%
Net profit1,76426−1,772−3,870−1,850−169+90.9%
Total assets18,46117,09516,86911,1878,8067,977−9.4%
Equity5,9325,2083,436−434−2,284−2,452−7.4%
Liabilities12,24511,58613,43311,62111,08910,429−6%
Cash and cash equivalents6938877646114201,075+155.7%
Average number of employees799731−66.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6m202020212022202320242025
Gross profitMedian, the industry (242 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 2.5m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 4 years in a row

    Net result has been negative in 2022–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Reverie ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202502/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202407/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202328/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202213/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202125/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202001/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101209/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

242 companies in the database

Comparison with the other companies in retail sale of watches and jewellery based on the latest financial year.

Gross profitDKK 1mNo. 167 of 242
Better than 31% of the companies in the industry
Equity−DKK 2.5mNo. 235 of 242
Better than 3% of the companies in the industry
Number of employees2No. 198 of 242
Better than 18% of the companies in the industry

Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.

DKK 100kDKK 595kDKK 3.5mDKK 21mDKK 69.1mHere
Distribution of gross profit for 227 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 44,535of 69,742
Better than 36%
No. 68,492of 69,964
Better than 2%
Same industry and fewer than 20 employees220 companies in the comparison
No. 145of 220
Better than 34%
No. 213of 220
Better than 3%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 18,900of 24,791
Better than 24%
No. 24,490of 24,909
Better than 2%
All companies of type ApS66,508 companies in the comparison
No. 42,897of 66,379
Better than 35%
No. 65,031of 66,505
Better than 2%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of watches and jewellery
Gross profit
  1. Reverie ApSDKK 1m
  2. Vibholm Guld og Sølv ApSDKK 125.2m
  3. Pilgrim A/SDKK 113.9m
Net profit
  1. Reverie ApS−DKK 169k
  2. Vibholm Guld og Sølv ApSDKK 24.8m
  3. Pilgrim A/SDKK 6.9m
Equity
  1. Reverie ApS−DKK 2.5m
  2. Vibholm Guld og Sølv ApSDKK 77.3m
  3. Pilgrim A/SDKK 83m
Employees
  1. Reverie ApS2
  2. Vibholm Guld og Sølv ApS312
  3. Pilgrim A/S416

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Marius Mikkelsen10%
  • Wain Holding ApS33.33%
  • Stæhr Holding A/S33.33%
  • Per Inge Mikkelsen As20%
Reverie ApS

Management

1 active registrations

Executive management

Executive management at Reverie ApS
NameRoleAppointed
Troels Wain Skytte Falkenlund PhilpDirector04/11/2010
Founders
Wain Holding ApS, Geir Magne Nilsen
Former management (6)
Former management at Reverie ApS
NameRoleAppointedResigned
Troels Wain Skytte Falkenlund PhilpBoard member06/10/201628/02/2025
Bjarne StæhrChair of the board06/10/201614/04/2020
Jacob StæhrBoard member06/10/201614/04/2020
Marius MikkelsenBoard member06/10/201628/02/2025
Christian Mogens OlesenChair of the board14/04/202015/01/2024
John Peter LemkowChair of the board15/01/202428/02/2025

Signing rule: Selskabet tegnes af tre medlemmer af bestyrelsen i forening eller af den samlede bestyrelse.

Address and production units

1 active production units

Generatorvej 8C
2860 Søborg

Gladsaxe Municipality · Postcode 2860

Production units
Production unitAddressEmployeesP number
REVERIE ApSGeneratorvej 8C, st. tv, 2860 Søborg21016430451

Purpose

Selskabets formål er at drive forskellige former for webshops på internettet mv. samt detailvirksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

41 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20256 changesaccounts 1 · address 1 · management 3 · industry 1
  • Annual report for 2024 published
  • Moved to Generatorvej 8C, st. tv, 2860 Søborg
  • John Peter Lemkow stepped down as chair of the board
  • Troels Wain Skytte Falkenlund Philp stepped down as board member
  • Marius Mikkelsen stepped down as board member
  • Industry changed to Retail sale of watches and jewellery (477700)
20243 changesaccounts 1 · management 2
  • Annual report for 2023 published
  • John Peter Lemkow appointed chair of the board
  • Christian Mogens Olesen stepped down as chair of the board
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesaccounts 1 · address 1
  • Annual report for 2020 published
  • Moved to Generatorvej 8C, 2. tv, 2860 Søborg
20203 changesmanagement 3
  • Christian Mogens Olesen appointed chair of the board
  • Jacob Stæhr stepped down as board member
  • Bjarne Stæhr stepped down as chair of the board
20191 changemerger 1
  • Merger registered in CVR
201615 changescapital 1 · management 4 · ownership 9 · address 1
  • Share capital changed from 80,000 DKK to 120,000 DKK
  • Jacob Stæhr appointed board member
  • Troels Wain Skytte Falkenlund Philp appointed board member
  • Marius Mikkelsen appointed board member
  • Bjarne Stæhr appointed chair of the board
  • PER INGE MIKKELSEN AS registered as owner (20%)
  • Marius Mikkelsen registered as owner (10%)
  • WAIN HOLDING ApS registered as owner (33.33%)
  • STÆHR HOLDING A/S registered as owner (33.33%)
  • PER INGE MIKKELSEN AS is no longer registered as owner
  • Marius Mikkelsen is no longer registered as owner
  • WAIN HOLDING ApS is no longer registered as owner
  • Moved to Generatorvej 8F, 1. th, 2860 Søborg
  • PER INGE MIKKELSEN AS registered as owner (33.33%)
  • Geir Magne Nielsen is no longer registered as owner
20145 changesownership 3 · name 1 · industry 1
  • Marius Mikkelsen registered as owner (15%)
  • WAIN HOLDING ApS registered as owner (50%)
  • Geir Magne Nielsen registered as owner (33.33%)
  • Name changed from NETHANDELSKOMPAGNIET ApS to REVERIE ApS
  • Industry changed to Detailhandel med tøj, sko, lædervarer, ure eller babyudstyr via internet (479116)
20131 changemerger 1
  • Merger registered in CVR
20102 changesfounded 1 · management 1
  • Registered as NETHANDELSKOMPAGNIET ApS
  • Troels Wain Skytte Falkenlund Philp appointed director

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction