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Reklamehuset ApS

Private limited companyCVR 67092716SønderborgActive

Reklamehuset ApS is a private limited company, based in Sønderborg, active in planning and design of advertising campaigns, founded in 1981. Net profit fell 32% from 2024 to 2025, ending at DKK 519k.

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Key figures · financial year 2025

Gross profitDKK 4m−1.5% vs. 2024
Net profitDKK 519k−32.4% vs. 2024
EquityDKK 1.8m−11.5% vs. 2024
Employees7latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 2% (2024 → 2025), to DKK 4m.
  • Net profit fell 32% (2024 → 2025), to DKK 519k.
  • Equity fell 11% (2024 → 2025), to DKK 1.8m.

Registrations, last 24 months

  • 21/05/2026: Name changed from REKLAMEHUSET SØNDERBORG ApS to Reklamehuset ApS
  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for Reklamehuset ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,6593,7823,5612,7944,0433,981−1.5%
Operating profit (EBIT)673883688−2171,031675−34.6%
Profit before tax684867660−286989666−32.6%
Net profit528674512−224768519−32.4%
Total assets3,5554,8773,9153,5284,6335,057+9.2%
Equity1,9312,1051,9671,2432,0111,781−11.5%
Liabilities1,6172,7241,8762,2492,5233,206+27.1%
Cash and cash equivalents3818911,0599281,2191,860+52.6%
Average number of employees7666660%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Annual reports

6 financial years
Annual reports for Reklamehuset ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202522/05/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202404/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202305/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202222/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202123/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202003/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123456708/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 4mNo. 224 of 715
Better than 69% of the companies in the industry
EquityDKK 1.8mNo. 181 of 716
Better than 75% of the companies in the industry
Number of employees7No. 201 of 716
Better than 72% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 17,223of 69,742
Better than 75%
No. 25,870of 69,964
Better than 63%
Same industry and fewer than 20 employees634 companies in the comparison
No. 147of 633
Better than 77%
No. 117of 634
Better than 82%
Companies that are at least 30 years old10,276 companies in the comparison
No. 6,092of 10,152
Better than 40%
No. 8,067of 10,275
Better than 21%
All companies of type ApS66,508 companies in the comparison
No. 17,280of 66,379
Better than 74%
No. 21,948of 66,505
Better than 67%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Reklamehuset ApSDKK 4m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Reklamehuset ApSDKK 519k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Reklamehuset ApSDKK 1.8m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Reklamehuset ApS7
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Stefan Johannsen Holding ApS100%
Reklamehuset ApS

Management

1 active registrations

Executive management

Executive management at Reklamehuset ApS
NameRoleAppointed
Stefan JohannsenDirector09/04/2015
Former management (5)
Former management at Reklamehuset ApS
NameRoleAppointedResigned
Aage JohannsenDirector29/06/198106/11/2003
Aage JohannsenBoard member06/11/200309/04/2015
Hanne JohannsenBoard member06/11/200309/04/2015
Stefan JohannsenBoard member06/11/200309/04/2015
Brian JohannsenDirector06/11/200305/07/2017

Signing rule: Selskabet tegnes af en direktør.

Address and production units

2 active production units

Østergade 22
6400 Sønderborg

Sønderborg Municipality · Postcode 6400

Production units
Production unitAddressEmployeesP number
Reklamehuset ApSØstergade 22, 1, 6400 Sønderborg71012221831
Reklamehuset Sønderborg ApSBjerggade 4H, 6200 Aabenraa–1022966312

Purpose

Selskabets formål er at drive reklame og marketingsvirksomhed ved udførelse af reklame og marketingsopgaver for andre

The purpose is quoted from the register in Danish.

Changes year by year

33 registered events
20262 changesaccounts 1 · name 1
  • Annual report for 2025 published
  • Name changed from REKLAMEHUSET SØNDERBORG ApS to Reklamehuset ApS
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesaddress 1 · accounts 1
  • Moved to Østergade 22, 1, 6400 Sønderborg
  • Annual report for 2020 published
20175 changesname 1 · management 1 · ownership 3
  • Name changed from REKLAMEHUSET. SØNDERBORG ApS to REKLAMEHUSET SØNDERBORG ApS
  • Brian Johannsen stepped down as director
  • STEFAN JOHANNSEN HOLDING ApS registered as owner (100%)
  • BRIAN JOHANNSEN HOLDING ApS is no longer registered as owner
  • STEFAN JOHANNSEN HOLDING ApS is no longer registered as owner
20154 changesmanagement 4
  • Stefan Johannsen appointed director
  • Aage Johannsen stepped down as board member
  • Hanne Johannsen stepped down as board member
  • Stefan Johannsen stepped down as board member
20101 changeaddress 1
  • Moved to Nørrekobbel 17, 6400 Sønderborg
20083 changesindustry 1 · ownership 2
  • Industry changed to Planning and design of advertising campaigns (731110)
  • STEFAN JOHANNSEN HOLDING ApS registered as owner (50%)
  • BRIAN JOHANNSEN HOLDING ApS registered as owner (50%)
20071 changeaddress 1
  • Moved to Søndre Landevej 59, 6400 Sønderborg
20061 changeindustry 1
  • Industry changed to Not stated (980000)
20035 changesmanagement 5
  • Aage Johannsen appointed board member
  • Hanne Johannsen appointed board member
  • Stefan Johannsen appointed board member
  • Brian Johannsen appointed director
  • Aage Johannsen stepped down as director
19921 changecapital 1
  • Share capital changed from 80,000 DKK to 200,000 DKK
19871 changecapital 1
  • Share capital changed from 30,000 DKK to 80,000 DKK
19812 changesfounded 1 · management 1
  • Registered as REKLAMEHUSET. SØNDERBORG ApS
  • Aage Johannsen appointed director

Related companies

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction