Reframed ApS
Private limited companyCVR 41370076København KActive
Reframed ApS is a private limited company, based in København K, active in wholesale of furniture for homes, offices and shops, carpets and lighting equipment, founded in 2020. Equity was negative at the end of 2025 (−DKK 4.5m). The company made a loss in both 2024 and 2025, most recently DKK 2.9m.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss grew: from DKK 1.9m to DKK 2.9m (2024 → 2025).
Management and owners, last 24 months
- New in management: Lars Schmidt Hansen (chair of the board, 13/06/2025), Thomas Axel Kaufmann (board member, 13/06/2025) and Kasper Schelde Simonsen (board member, 13/06/2025).
- New owners registered: Buongiorno Holding ApS (30/12/2025).
- No longer registered as owner: Buongiorno Holding ApS (29/12/2025).
Registrations, last 24 months
- 14/08/2026: Moved to Borgergade 17E, 1300 København K
- 30/12/2025: Share capital changed from 88,470 DKK to 92,936 DKK
- 13/03/2025: Share capital changed from 83,696 DKK to 88,470 DKK
- 01/01/2025: Industry changed to Wholesale of furniture for homes, offices and shops, carpets and lighting equipment (464700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −84 | −497 | −417 | −430 | −841 | −1,446 | −71.9% |
| Operating profit (EBIT) | – | −545 | −556 | −521 | −1,712 | −2,700 | −57.7% |
| Profit before tax | −84 | −547 | −596 | −645 | −1,890 | −2,899 | −53.4% |
| Net profit | −84 | −547 | −596 | −645 | −1,890 | −2,899 | −53.4% |
| Total assets | 22 | 331 | 967 | 1,541 | 930 | 882 | −5.2% |
| Equity | −4 | −551 | −547 | −1,192 | −3,082 | −4,481 | −45.4% |
| Liabilities | 25 | 882 | 1,514 | 2,733 | 4,012 | 5,363 | +33.7% |
| Cash and cash equivalents | 5 | 65 | 282 | 94 | 41 | 47 | +15.9% |
| Average number of employees | 0 | 0 | – | 1 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 4.5m at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
Loss for 6 years in a row
Net result has been negative in 2020–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 02/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 11/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 11/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 11/06/2022 | The company | PDFXBRL |
| 2020 | 19/05/2020 – 31/12/2020 | 30/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
306 companies in the databaseComparison with the other companies in wholesale of furniture for homes, offices and shops, carpets and lighting equipment based on the latest financial year.
Industry median: gross profit DKK 3.8m, net profit DKK 377k, equity DKK 3.6m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 69,007of 69,742 Better than 1% | No. 69,091of 69,964 Better than 1% |
| Same industry and fewer than 20 employees250 companies in the comparison | No. 246of 250 Better than 2% | No. 247of 250 Better than 1% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 33,221of 33,579 Better than 1% | No. 33,010of 33,678 Better than 2% |
| All companies of type ApS66,508 companies in the comparison | No. 65,792of 66,379 Better than 1% | No. 65,629of 66,505 Better than 1% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of furniture for homes, offices and shops, carpets and lighting equipment- Reframed ApS−DKK 1.4m
- Actona Group A/SDKK 535.5m
- Holmris B8 A/SDKK 408.7m
- Reframed ApS−DKK 2.9m
- Actona Group A/S−DKK 86.1m
- Holmris B8 A/SDKK 21.7m
- Reframed ApS−DKK 4.5m
- Actona Group A/SDKK 565.4m
- Holmris B8 A/SDKK 250.3m
- Reframed ApS3
- Actona Group A/S183
- Holmris B8 A/S231
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Buongiorno Holding ApS66.67%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Kasper Schelde Simonsen | Director | 19/05/2020 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Lars Schmidt Hansen | Chair of the board | 13/06/2025 |
| Thomas Axel Kaufmann | Board member | 13/06/2025 |
| Kasper Schelde Simonsen | Board member | 13/06/2025 |
- Founders
- Buongiorno Holding ApS
Signing rule: Selskabet tegnes af én direktør eller af den samlede bestyrelse i forening.
Address and production units
1 active production unitsBorgergade 17E
1300 København K
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Reframed ApS | Borgergade 17E, 1300 København K | 4 | 1025842282 |
Purpose
Selskabets formål er at drive virksomhed med design, udvikling, markedsføring, og salg af designmøbler samt enhver anden aktivitet, der efter ledelsens skøn står i forbindelse hermed.
The purpose is quoted from the register in Danish.
Changes year by year
23 registered events20262 changesaddress 1 · accounts 1
- AddressMoved to Borgergade 17E, 1300 København K
- AccountsAnnual report for 2025 published
20259 changescapital 2 · ownership 2 · accounts 1 · management 3 · industry 1
- CapitalShare capital changed from 88,470 DKK to 92,936 DKK
- OwnershipBuongiorno Holding ApS registered as owner (66.67%)
- OwnershipBuongiorno Holding ApS is no longer registered as owner
- AccountsAnnual report for 2024 published
- ManagementLars Schmidt Hansen appointed chair of the board
- ManagementThomas Axel Kaufmann appointed board member
- ManagementKasper Schelde Simonsen appointed board member
- CapitalShare capital changed from 83,696 DKK to 88,470 DKK
- IndustryIndustry changed to Wholesale of furniture for homes, offices and shops, carpets and lighting equipment (464700)
20242 changesaddress 1 · accounts 1
- AddressMoved to Slagtehusgade 46, 1715 København V
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20224 changesaddress 2 · accounts 1 · capital 1
- AddressMoved to Nygårdsvej 19, st. th, 2100 København Ø
- AccountsAnnual report for 2021 published
- AddressMoved to Danas Plads 15, kl. th, 1915 Frederiksberg C
- CapitalShare capital changed from 80,000 DKK to 83,696 DKK
20212 changesaddress 1 · accounts 1
- AddressMoved to Gentoftevej 17, 8000 Aarhus C
- AccountsAnnual report for 2020 published
20203 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Reframed ApS
- ManagementKasper Schelde Simonsen appointed director
- OwnershipBuongiorno Holding ApS registered as owner (66.67%)
Related companies
Same industry in København
- Signify Denmark A/S126 employees
- &tradition A/S122 employees
- Audo A/S72 employees
- Gubi A/S59 employees
- Normann Copenhagen ApS45 employees
- Input interior Denmark A/S32 employees
Same people in management
- Eventyrsport A/Svia Lars Schmidt Hansen
- Axel Kaufmann ApSvia Thomas Axel Kaufmann
- SH Installation A/Svia Lars Schmidt Hansen
- +halle A/Svia Lars Schmidt Hansen
- Hans Skipper Møbler A/Svia Lars Schmidt Hansen
- Direct Nyt ApSvia Lars Schmidt Hansen
Largest in the industry
- Actona Group A/SDKK 535.5m
- Holmris B8 A/SDKK 408.7m
- Hjort Knudsen A/SDKK 323.2m
- Hay ApSDKK 285.7m
- &tradition A/SDKK 166.6m
- 2-connect ApSDKK 156m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.