Reel ApS
Private limited companyCVR 41202807København KActive
Reel ApS is a private limited company, based in København K, active in brokerage and agency activities in electricity and natural gas supply, founded in 2020. The company made a loss in both 2024 and 2025, most recently DKK 14.5m. With 38 employees, the company is about 10 times larger than the industry median. Equity fell to DKK 12.9m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss grew: from DKK 13.3m to DKK 14.5m (2024 → 2025).
- Equity fell 53% (2024 → 2025), to DKK 12.9m.
Employees
- 13 more employees than a year earlier: 38 (07/2026) against 25 (07/2025).
Management and owners, last 24 months
- New in management: Jürgen Mayerhofer (board member, 15/04/2025), Ari Helgason (board member, 24/03/2026) and Ohad Mamann (board member, 01/05/2026).
- Stepped down: Bo Wase (board member, 15/04/2025), Christian Engkrog Boyles (board member, 24/03/2026) and Mona Alsubaei (board member, 26/02/2026).
- New owners registered: Future Energy Ventures Fund I, SCA SICAV-RAIF (24/03/2026), Sustainable Ventures ApS (30/03/2026) and Delusional Salmon ApS (30/03/2026).
- No longer registered as owner: Sustainable Ventures ApS (29/03/2026) and Delusional Salmon ApS (29/03/2026).
Registrations, last 24 months
- 24/03/2026: Share capital changed from 74,699 DKK to 93,284 DKK
- 04/12/2025: Moved to Frederiksholms Kanal 4, 1, 1220 København K
- 01/01/2025: Industry changed to Brokerage and agency activities in electricity and natural gas supply (354000)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2021–2025 · amounts in DKK thousandEquity and net profit
| 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −4 | 52 | −3,392 | −3,719 | 280 | +107.5% |
| Operating profit (EBIT) | – | −325 | −9,556 | −15,091 | −16,414 | −8.8% |
| Profit before tax | −4 | −327 | −9,549 | −14,763 | −16,338 | −10.7% |
| Net profit | −4 | −255 | −8,615 | −13,314 | −14,478 | −8.7% |
| Total assets | 203 | 162 | 42,136 | 28,450 | 29,506 | +3.7% |
| Equity | 36 | −219 | 40,686 | 27,372 | 12,894 | −52.9% |
| Liabilities | 167 | 381 | 1,450 | 1,078 | 16,612 | +1,441.1% |
| Cash and cash equivalents | 199 | 0 | 559 | 23,593 | 16,109 | −31.7% |
| Average number of employees | – | 4 | 11 | 18 | 25 | +38.9% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 5 years in a row
Net result has been negative in 2021–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 53% from 2024 to 2025 (DKK 27.4m to DKK 12.9m).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
5 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 03/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 07/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 26/06/2024 | The company | PDFXBRL |
| 2022 | 01/04/2021 – 31/03/2022 | 29/06/2023 | The company | PDFXBRL |
| 2021 | 28/02/2020 – 31/03/2021 | 19/08/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
17 companies in the databaseComparison with the other companies in brokerage and agency activities in electricity and natural gas supply based on the latest financial year.
Industry median: gross profit DKK 3.1m, net profit DKK 1.2m, equity DKK 13.6m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 9,588of 9,892 Better than 3% | No. 2,528of 9,922 Better than 75% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 29,184of 33,588 Better than 13% | No. 3,143of 33,687 Better than 91% |
| All companies of type ApS66,508 companies in the comparison | No. 55,899of 66,379 Better than 16% | No. 5,731of 66,505 Better than 91% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Brokerage and agency activities in electricity and natural gas supply- Reel ApSDKK 280k
- Norlys Energy Trading A/SDKK 274.9m
- Vindenergi Danmark AMBADKK 91.9m
- Reel ApS−DKK 14.5m
- Norlys Energy Trading A/SDKK 4.3m
- Vindenergi Danmark AMBADKK 64.4m
- Reel ApSDKK 12.9m
- Norlys Energy Trading A/SDKK 2.1bn
- Vindenergi Danmark AMBADKK 403.2m
- Reel ApS38
- Norlys Energy Trading A/S309
- Vindenergi Danmark AMBA24
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Tall Orders ApS10%
- Unternehmertum VC Fonds III GmbH & Co. KG15%
- Transition Global I LP15%
- The Footprint Fund I K/S10%
- Future Energy Ventures Fund I, SCA SICAV-RAIF5%
- Sustainable Ventures ApS15%
- Delusional Salmon ApS10%
Management
9 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jon Sigvert | Director | 28/02/2020 |
| Christian Randløv Schmidt | Director | 30/11/2020 |
| Anders Engtoft Meldgaard | Director | 02/06/2021 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Stine Mølgaard | Chair of the board | 23/06/2022 |
| Peter Larsen | Board member | 23/06/2022 |
| Alexander Kiltz | Board member | 23/06/2022 |
| Jürgen Mayerhofer | Board member | 15/04/2025 |
| Ari Helgason | Board member | 24/03/2026 |
| Ohad Mamann | Board member | 01/05/2026 |
- Founders
- Sustainable Ventures ApS, Beetroot Technologies ApS
Former management (5)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Claus Nordstrøm Scheel | Director | 28/02/2020 | 13/04/2021 |
| Bo Wase | Board member | 23/06/2022 | 15/04/2025 |
| Emil Skals | Board member | 23/06/2022 | 30/05/2023 |
| Christian Engkrog Boyles | Board member | 30/05/2023 | 24/03/2026 |
| Mona Alsubaei | Board member | 29/12/2023 | 26/02/2026 |
Signing rule: Selskabet tegnes af en direktør og et bestyrelsesmedlem i forening
Address and production units
1 active production unitsFrederiksholms Kanal 4
1220 København K
København Municipality · Postcode 1220
Other companies at the address (1)
- Matter DK ApSComputer programming activities
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Reel ApS | Frederiksholms Kanal 4, 1, 1220 København K | 40 | 1025612147 |
Purpose
Selskabets formål er at drive virksomhed med handel og service inden for energisektoren og i sin virksomhed og drift at have en væsentlig positiv indvirkning på samfundet og miljøet som helhed, samt enhver i forbindelse hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
62 registered events202611 changesaccounts 1 · management 4 · ownership 5 · capital 1
- AccountsAnnual report for 2025 published
- ManagementOhad Mamann appointed board member
- OwnershipSustainable Ventures ApS registered as owner (15%)
- OwnershipDelusional Salmon ApS registered as owner (10%)
- OwnershipDelusional Salmon ApS is no longer registered as owner
- OwnershipSustainable Ventures ApS is no longer registered as owner
- CapitalShare capital changed from 74,699 DKK to 93,284 DKK
- ManagementAri Helgason appointed board member
- ManagementChristian Engkrog Boyles stepped down as board member
- OwnershipFuture Energy Ventures Fund I, SCA SICAV-RAIF registered as owner (5%)
- ManagementMona Alsubaei stepped down as board member
20255 changesaddress 1 · accounts 1 · management 2 · industry 1
- AddressMoved to Frederiksholms Kanal 4, 1, 1220 København K
- AccountsAnnual report for 2024 published
- ManagementJürgen Mayerhofer appointed board member
- ManagementBo Wase stepped down as board member
- IndustryIndustry changed to Brokerage and agency activities in electricity and natural gas supply (354000)
20243 changesaccounts 1 · ownership 2
- AccountsAnnual report for 2023 published
- OwnershipThe Footprint Fund I K/S registered as owner (10%)
- OwnershipFPF North-East HoldCo I ApS is no longer registered as owner
20237 changescapital 1 · management 3 · ownership 1 · address 1 · accounts 1
- CapitalShare capital changed from 58,022 DKK to 74,699 DKK
- ManagementMona Alsubaei appointed board member
- OwnershipTransition Global I LP registered as owner (15%)
- AddressMoved to Overgaden Neden Vandet 17, 2, 1414 København K
- AccountsAnnual report for 2022 published
- ManagementChristian Engkrog Boyles appointed board member
- ManagementEmil Skals stepped down as board member
202210 changescapital 2 · management 5 · ownership 2 · address 1
- CapitalShare capital changed from 57,872 DKK to 58,022 DKK
- CapitalShare capital changed from 40,000 DKK to 57,872 DKK
- ManagementPeter Larsen appointed board member
- ManagementBo Wase appointed board member
- ManagementEmil Skals appointed board member
- ManagementStine Mølgaard appointed chair of the board
- ManagementAlexander Kiltz appointed board member
- OwnershipFPF North-East HoldCo I ApS registered as owner (10%)
- OwnershipUnternehmertum VC Fonds III GmbH & Co. KG registered as owner (15%)
- AddressMoved to Hauser Plads 30A, st, 1127 København K
202115 changesaddress 2 · accounts 1 · management 2 · ownership 10
- AddressMoved to Højbro Plads 10, 1200 København K
- AccountsAnnual report for 2021 published
- ManagementAnders Engtoft Meldgaard appointed director
- OwnershipDelusional Salmon ApS registered as owner (15%)
- OwnershipSustainable Ventures ApS registered as owner (20%)
- OwnershipTall Orders ApS registered as owner (10%)
- OwnershipSustainable Ventures ApS is no longer registered as owner
- OwnershipDelusional Salmon ApS is no longer registered as owner
- ManagementClaus Nordstrøm Scheel stepped down as director
- OwnershipSustainable Ventures ApS registered as owner (50%)
- OwnershipDelusional Salmon ApS registered as owner (33.33%)
- OwnershipBeetroot Technologies ApS is no longer registered as owner
- OwnershipDelusional Salmon ApS is no longer registered as owner
- OwnershipSustainable Ventures ApS is no longer registered as owner
- AddressMoved to Frederiksholms Kanal 30, 1220 København K
202011 changesmanagement 3 · ownership 7 · founded 1
- ManagementChristian Randløv Schmidt appointed director
- OwnershipDelusional Salmon ApS registered as owner (20%)
- OwnershipBeetroot Technologies ApS registered as owner (33.33%)
- OwnershipSustainable Ventures ApS registered as owner (33.33%)
- OwnershipBeetroot Technologies ApS is no longer registered as owner
- OwnershipSustainable Ventures ApS is no longer registered as owner
- FoundedRegistered as Reel ApS
- ManagementClaus Nordstrøm Scheel appointed director
- ManagementJon Sigvert appointed director
- OwnershipBeetroot Technologies ApS registered as owner (50%)
- OwnershipSustainable Ventures ApS registered as owner (50%)
Related companies
Same people in management
- In Commodities A/Svia Bo Wase
- The Footprint Firm ApSvia Christian Engkrog Boyles
- Candeno A/Svia Bo Wase
- Dripdrop ApSvia Bo Wase
- Cordulus A/Svia Bo Wase
- Vitec Scanrate A/Svia Bo Wase
Largest in the industry
- Norlys Energy Trading A/SDKK 274.9m
- Vindenergi Danmark AMBADKK 91.9m
- E.on Danmark A/SDKK 72m
- Danish Bio Commodities A/SDKK 27.2m
- Biogas Trading ApSDKK 13.1m
- MFT Energy 1 ApSDKK 11.5m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.