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Redefined Fashion ApS

Private limited companyCVR 20853549IkastActive

Redefined Fashion ApS is a private limited company, based in Ikast, active in wholesale of clothing, founded in 1998. Equity was negative at the end of 2026 (−DKK 10.6m). Net profit fell 80% from 2025 to 2026, ending at DKK 827k. With 31 employees, the company is about 6 times larger than the industry median.

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Key figures · financial year 2026

Gross profitDKK 20.7m−6.4% vs. 2025
Net profitDKK 827k−80.3% vs. 2025
Equity−DKK 10.6m+10.4% vs. 2025
Employees31latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2026 against 2025

  • Gross profit fell 6% (2025 → 2026), to DKK 20.7m.
  • Net profit fell 80% (2025 → 2026), to DKK 827k.

Employees

  • 3 fewer employees than a year earlier: 31 (08/2026) against 34 (08/2025).

Registrations, last 24 months

  • 01/11/2024: Merger registered in CVR

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2026 · amounts in DKK thousand

Equity and net profit

−DKK 25m−DKK 20m−DKK 15m−DKK 10m−DKK 5mDKK 0DKK 5mDKK 10m202120222023202420252026
EquityNet profit
Financial figures for Redefined Fashion ApS
202120222023202420252026Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit13,26620,5475,68517,54622,12520,703−6.4%
Operating profit (EBIT)1,8721,823−17,1073,7467,0014,560−34.9%
Profit before tax1,665281−24,808532,7881,023−63.3%
Net profit1,294185−23,8611,2934,200827−80.3%
Total assets35,39871,37658,91743,85647,08937,865−19.6%
Equity6,5577,578−17,909−15,658−11,876−10,635+10.4%
Liabilities28,76963,39476,82559,51458,73948,501−17.4%
Cash and cash equivalents1992726117−72.8%
Average number of employees284653352926−10.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025, 2026: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20m202120222023202420252026
Gross profitMedian, the industry (356 companies)

Signals from the financial statements

calculated from the 2026 figures

  • Negative equity

    Equity was −DKK 10.6m at the end of 2026.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Redefined Fashion ApS
Financial yearPeriodPublishedFigures forDocuments
202601/05/2025 – 30/04/202603/07/2026The companyPDF not statedXBRL
202501/05/2024 – 30/04/202530/06/2025The companyPDF not statedXBRL
202401/07/2023 – 30/04/202415/07/2024The companyPDFXBRL
202301/07/2022 – 30/06/202323/12/2023The companyPDFXBRL
202201/07/2021 – 30/06/202230/12/2022The companyPDFXBRL
202101/07/2020 – 30/06/202112/11/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0102030405009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

356 companies in the database

Comparison with the other companies in wholesale of clothing based on the latest financial year.

Gross profitDKK 20.7mNo. 68 of 356
Better than 81% of the companies in the industry
Equity−DKK 10.6mNo. 351 of 356
Better than 1% of the companies in the industry
Number of employees31No. 57 of 356
Better than 84% of the companies in the industry

Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.

DKK 100kDKK 1.3mDKK 17.2mDKK 224.7mDKK 1.2bnHere
Distribution of gross profit for 331 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 2,694of 9,892
Better than 73%
No. 9,794of 9,922
Better than 1%
Same industry and 20–49 employees60 companies in the comparison
No. 27of 60
Better than 56%
No. 59of 60
Better than 2%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 3,278of 24,791
Better than 87%
No. 24,764of 24,909
Better than 1%
All companies of type ApS66,508 companies in the comparison
No. 2,337of 66,379
Better than 96%
No. 66,151of 66,505
Better than 1%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of clothing
Gross profit
  1. Redefined Fashion ApSDKK 20.7m
  2. DK Company A/SDKK 2.9bn
  3. Sports Connection ApSDKK 439.2m
Net profit
  1. Redefined Fashion ApSDKK 827k
  2. DK Company A/SDKK 309.3m
  3. Sports Connection ApSDKK 315.1m
Equity
  1. Redefined Fashion ApS−DKK 10.6m
  2. DK Company A/SDKK 1.3bn
  3. Sports Connection ApSDKK 620.5m
Employees
  1. Redefined Fashion ApS31
  2. DK Company A/S467
  3. Sports Connection ApS76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Redefined Fashion Holding ApS100%
Redefined Fashion ApS

Management

1 active registrations

Executive management

Executive management at Redefined Fashion ApS
NameRoleAppointed
Chalotte BruunDirector04/11/2013
Founders
Bill Andersen
Former management (18)
Former management at Redefined Fashion ApS
NameRoleAppointedResigned
Bill AndersenBoard member06/07/199825/01/2001
Bente TangDirector06/07/199805/02/2007
Anja Lykke JønssonBoard member06/07/199829/06/2012
Claus FiskerChair of the board08/03/200222/04/2010
Anja Lykke JønssonDirector05/02/200704/06/2010
Peder TangBoard member22/04/201004/11/2013
Jacob FiskerDirector04/06/201029/06/2012
Jacob FiskerChair of the board29/06/201204/11/2013
Chalotte BruunBoard member29/06/201207/03/2024
Bente TangBoard member29/06/201204/11/2013
Peder TangDirector29/06/201204/11/2013
Jens Albert Nielsen KuskBoard member04/11/201307/07/2015
Irena Riberholt JørgensenChair of the board04/11/201307/03/2024
Claus SteinleinBoard member07/07/201509/03/2016
Lars AaenBoard member09/03/201609/04/2018
Kasper Reinhold MoeslundBoard member09/04/201807/03/2024
Jesper RasmussenBoard member04/10/201829/01/2019
Karsten EngdahlBoard member04/10/201819/11/2019

Signing rule: Selskabet tegnes af en direktør, eller af formanden, eller af to bestyrelsesmedlemmer i forening.

Address and production units

1 active production units

Nygade 111
7430 Ikast

Ikast-Brande Municipality · Postcode 7430

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
Redefined Fashion ApSNygade 111, 7430 Ikast311004546354

Purpose

Selskabets formål er at drive virksomhed med handel og investering, herunder import og eksport samt hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

79 registered events
20261 changeaccounts 1
  • Annual report for 2026 published
20251 changeaccounts 1
  • Annual report for 2025 published
20247 changesmerger 1 · accounts 1 · name 1 · capital 1 · management 3
  • Merger registered in CVR
  • Annual report for 2024 published
  • Name changed from Redefined Fashion A/S to Redefined Fashion ApS
  • Share capital changed from 1,100,000 DKK to 40,000 DKK
  • Kasper Reinhold Moeslund stepped down as board member
  • Irena Riberholt Jørgensen stepped down as chair of the board
  • Chalotte Bruun stepped down as board member
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20215 changesaccounts 1 · address 1 · name 1 · capital 1 · merger 1
  • Annual report for 2021 published
  • Moved to Nygade 111, 7430 Ikast
  • Name changed from MINUS A/S to Redefined Fashion A/S
  • Share capital changed from 1,000,000 DKK to 1,100,000 DKK
  • Merger registered in CVR
20196 changesmanagement 2 · ownership 4
  • Karsten Engdahl stepped down as board member
  • Redefined Fashion Holding ApS registered as owner (100%)
  • RIBERHOLT JØRGENSEN HOLDING ApS is no longer registered as owner
  • CHALOTTE KJÆR BRUUN HOLDING ApS is no longer registered as owner
  • BRDR. MOESLUND INVEST ApS is no longer registered as owner
  • Jesper Rasmussen stepped down as board member
20184 changesmanagement 4
  • Jesper Rasmussen appointed board member
  • Karsten Engdahl appointed board member
  • Kasper Reinhold Moeslund appointed board member
  • Lars Aaen stepped down as board member
20175 changesownership 5
  • RIBERHOLT JØRGENSEN HOLDING ApS registered as owner (33.33%)
  • CHALOTTE KJÆR BRUUN HOLDING ApS registered as owner (33.33%)
  • MINUS HOLDING ApS is no longer registered as owner
  • RIBERHOLT JØRGENSEN HOLDING ApS is no longer registered as owner
  • CHALOTTE KJÆR BRUUN HOLDING ApS is no longer registered as owner
20168 changesownership 6 · management 2
  • BRDR. MOESLUND INVEST ApS registered as owner (15%)
  • MINUS HOLDING ApS registered as owner (50%)
  • MINUS HOLDING ApS is no longer registered as owner
  • MINUS HOLDING ApS registered as owner (66.67%)
  • T. Juul ApS is no longer registered as owner
  • MINUS HOLDING ApS is no longer registered as owner
  • Lars Aaen appointed board member
  • Claus Steinlein stepped down as board member
20153 changesmanagement 2 · address 1
  • Claus Steinlein appointed board member
  • Jens Albert Nielsen Kusk stepped down as board member
  • Moved to Industrivej 19, 7430 Ikast
201312 changesaddress 1 · management 7 · ownership 4
  • Moved to Marienlunds Alle 4, 7430 Ikast
  • Jens Albert Nielsen Kusk appointed board member
  • Irena Riberholt Jørgensen appointed chair of the board
  • Chalotte Bruun appointed director
  • Bente Tang stepped down as board member
  • Jacob Fisker stepped down as chair of the board
  • Peder Tang stepped down as director
  • Peder Tang stepped down as board member
  • RIBERHOLT JØRGENSEN HOLDING ApS registered as owner (10%)
  • CHALOTTE KJÆR BRUUN HOLDING ApS registered as owner (10%)
  • T. Juul ApS registered as owner (20%)
  • MINUS HOLDING ApS registered as owner (50%)
20126 changesmanagement 6
  • Bente Tang appointed board member
  • Jacob Fisker appointed chair of the board
  • Chalotte Bruun appointed board member
  • Peder Tang appointed director
  • Jacob Fisker stepped down as director
  • Anja Lykke Jønsson stepped down as board member
20111 changeaddress 1
  • Moved to Balticagade 16, 8000 Aarhus C
20106 changesmanagement 4 · capital 1 · address 1
  • Jacob Fisker appointed director
  • Anja Lykke Jønsson stepped down as director
  • Share capital changed from 500,000 DKK to 1,000,000 DKK
  • Peder Tang appointed board member
  • Claus Fisker stepped down as chair of the board
  • Moved to Jægergårdsgade 118, 8000 Aarhus C
20081 changeaddress 1
  • Moved to Brendstrupvej 74, 8200 Aarhus N
20073 changesmanagement 2 · address 1
  • Anja Lykke Jønsson appointed director
  • Bente Tang stepped down as director
  • Moved to Niels Bohrs Vej 29, Stilling, 8660 Skanderborg
20041 changeaddress 1
  • Moved to Niels Bohrs Vej 29, Stilling, 8660 Skanderborg
20021 changemanagement 1
  • Claus Fisker appointed chair of the board
20011 changemanagement 1
  • Bill Andersen stepped down as board member
19985 changesname 1 · founded 1 · management 3
  • Name changed from DIAS DENMARK A/S to MINUS A/S
  • Registered as DIAS DENMARK A/S
  • Bill Andersen appointed board member
  • Anja Lykke Jønsson appointed board member
  • Bente Tang appointed director

Related companies

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Same people in management

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction