Pure Brands ApS
Private limited companyCVR 43369121VojensActive
Pure Brands ApS is a private limited company, based in Vojens, active in wholesale of clothing, founded in 2022. The company went from a profit in 2024 to a loss of DKK 180k in 2025. Equity fell to DKK 596k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 9% (2024 → 2025), to DKK 880k.
- Net profit went from a profit of DKK 215k to a loss of DKK 180k (2024 → 2025).
- Equity fell 23% (2024 → 2025), to DKK 596k.
Employees
- 1 more employees than a year earlier: 2 (07/2026) against 1 (07/2025).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2023–2025 · amounts in DKK thousandEquity and net profit
| 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | – |
| Gross profit | −49 | 810 | 880 | +8.5% |
| Operating profit (EBIT) | −612 | 343 | −161 | −146.8% |
| Profit before tax | −615 | 277 | −230 | −182.9% |
| Net profit | −479 | 215 | −180 | −183.7% |
| Total assets | 3,499 | 4,488 | 5,332 | +18.8% |
| Equity | 561 | 776 | 596 | −23.2% |
| Liabilities | 2,928 | 3,693 | 4,725 | +27.9% |
| Cash and cash equivalents | 369 | 875 | 1,038 | +18.7% |
| Average number of employees | 1 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
3 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 12/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 28/05/2025 | The company | PDFXBRL |
| 2023 | 04/07/2022 – 31/12/2023 | 14/05/2024 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
356 companies in the databaseComparison with the other companies in wholesale of clothing based on the latest financial year.
Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 46,998of 69,742 Better than 33% | No. 40,131of 69,964 Better than 43% |
| Same industry and fewer than 20 employees258 companies in the comparison | No. 180of 258 Better than 30% | No. 160of 258 Better than 38% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 9,774of 16,614 Better than 41% | No. 5,315of 16,661 Better than 68% |
| All companies of type ApS66,508 companies in the comparison | No. 45,237of 66,379 Better than 32% | No. 36,032of 66,505 Better than 46% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of clothing- Pure Brands ApSDKK 880k
- DK Company A/SDKK 2.9bn
- Sports Connection ApSDKK 439.2m
- Pure Brands ApS−DKK 180k
- DK Company A/SDKK 309.3m
- Sports Connection ApSDKK 315.1m
- Pure Brands ApSDKK 596k
- DK Company A/SDKK 1.3bn
- Sports Connection ApSDKK 620.5m
- Pure Brands ApS2
- DK Company A/S467
- Sports Connection ApS76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterManagement
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jesper Skov Dyrmose | Director | 04/07/2022 |
- Founders
- Scan Wear ApS
Signing rule: Virksomheden tegnes af direktionen.
Address and production units
1 active production unitsSolbakken 5
6500 Vojens
Haderslev Municipality · Postcode 6500
Other companies at the address (2)
- Scan Wear ApSWholesale of clothing
- Akteamservice ApSWarehousing and storage
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Pure Brands ApS | Solbakken 5, Hammelev, 6500 Vojens | 2 | 1028386954 |
Purpose
Virksomhedens formål er handel med tekstil og beklædning.
The purpose is quoted from the register in Danish.
Changes year by year
6 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeaccounts 1
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20223 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as Pure Brands ApS
- ManagementJesper Skov Dyrmose appointed director
- OwnershipSCAN WEAR ApS registered as owner (100%)
Related companies
Same industry in Haderslev
- F. Engel K/S211 employees
- Scan Wear ApS32 employees
- Sortiment ApS4 employees
Largest in the industry
- DK Company A/SDKK 2.9bn
- Sports Connection ApSDKK 439.2m
- DK Company Cph A/SDKK 301.6m
- Sports Group Denmark A/SDKK 266.2m
- Soya Group A/SDKK 236.1m
- Rexholm A/SDKK 199m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.