Pura Utz ApS
Private limited companyCVR 35471073København NActive
Pura Utz ApS is a private limited company, based in København N, active in wholesale of watches and jewellery, founded in 2013. Equity was negative at the end of 2025 (−DKK 79,699). The company went from a profit in 2024 to a loss of DKK 514k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 30% (2024 → 2025), to DKK 922k.
- Net profit went from a profit of DKK 93,141 to a loss of DKK 514k (2024 → 2025).
- Equity turned negative: −DKK 79,699 (2024 → 2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Wholesale of watches and jewellery (464800)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 417 | 856 | 825 | 1,321 | 1,323 | 922 | −30.3% |
| Operating profit (EBIT) | 193 | 138 | −43 | 289 | 138 | −487 | −453.2% |
| Profit before tax | 191 | 133 | −54 | 268 | 131 | −512 | −492.7% |
| Net profit | 146 | 99 | −48 | 204 | 93 | −514 | −652.3% |
| Total assets | 370 | 442 | 570 | 680 | 792 | 587 | −25.9% |
| Equity | 142 | 185 | 137 | 342 | 435 | −80 | −118.3% |
| Liabilities | 228 | 256 | 432 | 338 | 357 | 667 | +86.6% |
| Cash and cash equivalents | 184 | 184 | 109 | 162 | 313 | 47 | −85.1% |
| Average number of employees | 1 | 2 | 2 | 2 | 3 | 3 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresNegative equity
Equity was −DKK 79,699 at the end of 2025.
How is this calculated?
Equity in the latest annual report is below zero.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 29/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 18/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 28/06/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 29/06/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 16/06/2022 | The company | PDF not statedXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 14/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
72 companies in the databaseComparison with the other companies in wholesale of watches and jewellery based on the latest financial year.
Industry median: gross profit DKK 2m, net profit DKK 165k, equity DKK 1.9m, 4 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 46,200of 69,742 Better than 34% | No. 61,972of 69,964 Better than 11% |
| Same industry and fewer than 20 employees63 companies in the comparison | No. 43of 63 Better than 32% | No. 54of 63 Better than 15% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 23,969of 33,588 Better than 29% | No. 29,213of 33,687 Better than 13% |
| All companies of type ApS66,508 companies in the comparison | No. 44,486of 66,379 Better than 33% | No. 58,313of 66,505 Better than 12% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of watches and jewellery- Pura Utz ApSDKK 922k
- Ole Lynggaard A/SDKK 123.5m
- Essilor Danmark A/SDKK 39.7m
- Pura Utz ApS−DKK 514k
- Ole Lynggaard A/SDKK 20.5m
- Essilor Danmark A/SDKK 1.7m
- Pura Utz ApS−DKK 79,699
- Ole Lynggaard A/SDKK 111m
- Essilor Danmark A/SDKK 13m
- Pura Utz ApS4
- Ole Lynggaard A/S101
- Essilor Danmark A/S33
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Anna Waller Andrés100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Anna Waller Andrés | Director | 04/09/2013 |
- Founders
- Anna Waller Andrés
Signing rule: Selskabet tegnes af en direktør
Address and production units
1 active production unitsSorgenfrigade 1
2200 København N
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PURA UTZ ApS | Sorgenfrigade 1, st. tv, 2200 København N | 6 | 1018731300 |
Purpose
Selskabets formål er blandt andet at have en væsentlig positiv indvirkning på såvel samfundet som miljøet som helhed, gennem engroshandel med ure, smykker og guld- og sølvvarer.
The purpose is quoted from the register in Danish.
Changes year by year
19 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Wholesale of watches and jewellery (464800)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20232 changesaddress 1 · accounts 1
- AddressMoved to Sorgenfrigade 1, st. tv, 2200 København N
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20201 changeindustry 1
- IndustryIndustry changed to Wholesale of watches and jewellery (464800)
20192 changesaddress 2
- AddressMoved to Ahornsgade 17, kl. tv, 2200 København N
- AddressMoved to Ahornsgade 19, kl. tv, 2200 København N
20171 changeaddress 1
- AddressMoved to Esbern Snares Gade 16, 2. th, 1725 København V
20163 changesaddress 3
- AddressMoved to Nygårdsvej 52, 2100 København Ø
- AddressMoved to Lundtoftegade 107, 2. th, 2200 København N
- AddressMoved to Lundtoftegade 107, 2. th, 2200 København N
20151 changeaddress 1
- AddressMoved to Blågårdsgade 18, 2200 København N
20133 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as PURA UTZ ApS
- ManagementAnna Waller Andrés appointed director
- OwnershipAnna Waller Andrés registered as owner (100%)
Related companies
Same industry in København
- Pandora Int. ApS60 employees
- Essilor Danmark A/S33 employees
- Trollbeads A/S27 employees
- Maria Black ApS22 employees
- Bybiehl Denmark ApS17 employees
- Frits Pedersen A/S11 employees
Largest in the industry
- Ole Lynggaard A/SDKK 123.5m
- Essilor Danmark A/SDKK 39.7m
- Sif Jakobs Jewellery ApSDKK 27.8m
- Pandora Int. ApSDKK 26.8m
- Henning Stæhr A/SDKK 23.1m
- Chanti ApSDKK 17.6m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.