Puma Denmark A/S
Public limited companyCVR 17934104Aarhus CActive
Puma Denmark A/S is a public limited company, based in Aarhus C, active in wholesale of clothing, founded in 1994. After a loss in 2024, the company made a profit of DKK 1.5m in 2025. Gross profit is higher than that of 80% of the companies in the industry in the database.
Key figures · financial year 2025
Gross profitDKK 18.4m+36.9% vs. 2024
Net profitDKK 1.5m+138.5% vs. 2024
EquityDKK 17.2m+9.7% vs. 2024
Employees14latest month from CVR
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 37% (2024 → 2025), to DKK 18.4m.
- Net profit went from a loss of DKK 3.9m to a profit of DKK 1.5m (2024 → 2025).
- Equity rose 10% (2024 → 2025), to DKK 17.2m.
Employees
- 12 fewer employees than a year earlier: 14 (08/2026) against 26 (08/2025).
Management and owners, last 24 months
- New in management: Morten Wigh Krogh (board member, 16/12/2025), Jan Neupart Jacobsen (board member, 25/03/2026) and Morten Wigh Krogh (ceo, 25/03/2026) (+1).
- Stepped down: Ole Lindgaard Sitter (board member, 25/03/2026), Ole Lindgaard Sitter (ceo, 25/03/2026) and Jan Neupart Jacobsen (chair of the board, 24/03/2026) (+1).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 11,553 | 9,627 | 16,087 | 21,376 | 13,474 | 18,440 | +36.9% |
| Operating profit (EBIT) | −831 | −2,306 | 1,076 | 5,853 | −5,299 | 2,346 | +144.3% |
| Profit before tax | −877 | −2,401 | 9,681 | 5,980 | −4,953 | 1,945 | +139.3% |
| Net profit | −728 | −1,888 | 7,521 | 4,413 | −3,949 | 1,521 | +138.5% |
| Total assets | 26,500 | 25,236 | 46,613 | 33,162 | 44,211 | 53,178 | +20.3% |
| Equity | 9,611 | 7,723 | 15,244 | 19,657 | 15,709 | 17,230 | +9.7% |
| Liabilities | 15,593 | 15,803 | 30,050 | 12,459 | 27,027 | 35,153 | +30.1% |
| Cash and cash equivalents | 16,785 | 12,367 | 9,587 | 15,180 | 20,553 | 9,616 | −53.2% |
| Average number of employees | 22 | 21 | 21 | 22 | 20 | 17 | −15% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 04/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 09/04/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 06/05/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 17/07/2023 | The company | PDF not statedXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 03/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 02/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
356 companies in the databaseComparison with the other companies in wholesale of clothing based on the latest financial year.
Gross profitDKK 18.4mNo. 72 of 356
Better than 80% of the companies in the industry
EquityDKK 17.2mNo. 81 of 356
Better than 77% of the companies in the industry
Number of employees14No. 90 of 356
Better than 75% of the companies in the industry
Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 1,730of 69,742 Better than 98% | No. 6,378of 69,964 Better than 91% |
| Same industry and fewer than 20 employees258 companies in the comparison | No. 5of 258 Better than 98% | No. 16of 258 Better than 94% |
| Companies that are at least 30 years old10,276 companies in the comparison | No. 2,988of 10,152 Better than 71% | No. 3,675of 10,275 Better than 64% |
| All companies of type A/S18,025 companies in the comparison | No. 6,324of 17,786 Better than 64% | No. 6,701of 18,024 Better than 63% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of clothingGross profit
- Puma Denmark A/SDKK 18.4m
- DK Company A/SDKK 2.9bn
- Sports Connection ApSDKK 439.2m
Net profit
- Puma Denmark A/SDKK 1.5m
- DK Company A/SDKK 309.3m
- Sports Connection ApSDKK 315.1m
Equity
- Puma Denmark A/SDKK 17.2m
- DK Company A/SDKK 1.3bn
- Sports Connection ApSDKK 620.5m
Employees
- Puma Denmark A/S14
- DK Company A/S467
- Sports Connection ApS76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership RegisterOwners
- Puma Nordic AB100%
Puma Denmark A/S
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Morten Wigh Krogh | CEO | 25/03/2026 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Morten Wigh Krogh | Board member | 16/12/2025 |
| Jan Neupart Jacobsen | Board member | 25/03/2026 |
| Jesper Bøgelund Bach | Board member | 25/03/2026 |
- Auditor
- KPMG P/S
- Founders
- Preben Bang Henriksen. Aalborg ApS
Former management (26)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Preben Bang Henriksen | Board member | 01/08/1994 | 07/11/1994 |
| Preben Bang Henriksen | Director | 01/08/1994 | 07/11/1994 |
| Mogens Gaardboe Bertelsen | Board member | 01/08/1994 | 07/11/1994 |
| Peter Bedsted | Director | 01/08/1994 | 10/03/2015 |
| Lone Mai Henriksen | Board member | 01/08/1994 | 07/11/1994 |
| Lars Robert Stefan Jakobsson | Board member | 01/08/1994 | 01/01/2002 |
| John Michael Mac Caughey | Board member | 01/08/1994 | 29/05/1998 |
| Stephen Mullhall | Board member | 01/08/1994 | 26/01/1996 |
| Rolf Ville Lennart Johanson | Board member | 29/05/1998 | 01/01/2002 |
| Ulf Kinneson | Board member | 01/10/1999 | 20/02/2013 |
| Peter Bedsted | Board member | 20/02/2013 | 10/03/2015 |
| John Lundstrøm Lenger | Board member | 20/02/2013 | 30/03/2023 |
| Ole Lindgaard Sitter | Board member | 20/02/2013 | 04/11/2019 |
| Claes Harry Falkenback | Chair of the board | 20/02/2013 | 05/11/2019 |
| Jan Anders Jönsson | Board member | 10/03/2015 | 05/11/2019 |
| Jan Anders Jönsson | CEO | 10/03/2015 | 05/11/2019 |
| John Lundstrøm Lenger | CEO | 05/11/2019 | 30/03/2023 |
| Ole Lindgaard Sitter | Chair of the board | 05/11/2019 | 29/03/2023 |
| Anett Nørgaard Reinholdt | Board member | 05/11/2019 | 12/10/2022 |
| Jan Neupart Jacobsen | Board member | 12/10/2022 | 29/03/2023 |
| Ole Lindgaard Sitter | Board member | 30/03/2023 | 25/03/2026 |
| Ole Lindgaard Sitter | CEO | 30/03/2023 | 25/03/2026 |
| Jan Neupart Jacobsen | Chair of the board | 30/03/2023 | 24/03/2026 |
| Birgitta Susanne Svensson | Board member | 30/03/2023 | 01/11/2023 |
| Mike Gjerluf Fuglsang | Board member | 23/05/2023 | 23/05/2023 |
| Mike Gjerluf Fuglsang | Board member | 01/11/2023 | 16/12/2025 |
Signing rule: Selskabet tegnes af 2 medlemmer af bestyrelsen i forening eller af 1 medlem af bestyrelsen i forening med 1 direktør
Address and production units
2 active production unitsAnkersgade 12E
8000 Aarhus C
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PUMA DENMARK A/S | Ankersgade 12E, 1. th, 8000 Aarhus C | 14 | 1001392502 |
| PUMA Outlets | Klosterparks Alle 1, 4100 Ringsted | 1 | 1014237581 |
Purpose
Selskabets formål er at drive handel.
The purpose is quoted from the register in Danish.
Changes year by year
70 registered events42015
02016
02017
02018
72019
02020
22021
42022
132023
12024
32025
72026
20267 changesaccounts 1 · management 6
- AccountsAnnual report for 2025 published
- ManagementJesper Bøgelund Bach appointed board member
- ManagementMorten Wigh Krogh appointed ceo
- ManagementJan Neupart Jacobsen appointed board member
- ManagementOle Lindgaard Sitter stepped down as ceo
- ManagementOle Lindgaard Sitter stepped down as board member
- ManagementJan Neupart Jacobsen stepped down as chair of the board
20253 changesmanagement 2 · accounts 1
- ManagementMorten Wigh Krogh appointed board member
- ManagementMike Gjerluf Fuglsang stepped down as board member
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
202313 changesmanagement 12 · accounts 1
- ManagementMike Gjerluf Fuglsang appointed board member
- ManagementBirgitta Susanne Svensson stepped down as board member
- AccountsAnnual report for 2022 published
- ManagementMike Gjerluf Fuglsang appointed board member
- ManagementMike Gjerluf Fuglsang stepped down as board member
- ManagementBirgitta Susanne Svensson appointed board member
- ManagementJan Neupart Jacobsen appointed chair of the board
- ManagementOle Lindgaard Sitter appointed ceo
- ManagementOle Lindgaard Sitter appointed board member
- ManagementJohn Lundstrøm Lenger stepped down as ceo
- ManagementJohn Lundstrøm Lenger stepped down as board member
- ManagementJan Neupart Jacobsen stepped down as board member
- ManagementOle Lindgaard Sitter stepped down as chair of the board
20224 changesaddress 1 · management 2 · accounts 1
- AddressMoved to Ankersgade 12E, 1. th, 8000 Aarhus C
- ManagementJan Neupart Jacobsen appointed board member
- ManagementAnett Nørgaard Reinholdt stepped down as board member
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Ankersgade 12E, 1. th, 8000 Aarhus C
- AccountsAnnual report for 2020 published
20197 changesmanagement 7
- ManagementOle Lindgaard Sitter appointed chair of the board
- ManagementJohn Lundstrøm Lenger appointed ceo
- ManagementAnett Nørgaard Reinholdt appointed board member
- ManagementJan Anders Jönsson stepped down as ceo
- ManagementJan Anders Jönsson stepped down as board member
- ManagementClaes Harry Falkenback stepped down as chair of the board
- ManagementOle Lindgaard Sitter stepped down as board member
20154 changesmanagement 4
- ManagementJan Anders Jönsson appointed ceo
- ManagementJan Anders Jönsson appointed board member
- ManagementPeter Bedsted stepped down as board member
- ManagementPeter Bedsted stepped down as director
20135 changesmanagement 5
- ManagementOle Lindgaard Sitter appointed board member
- ManagementJohn Lundstrøm Lenger appointed board member
- ManagementPeter Bedsted appointed board member
- ManagementClaes Harry Falkenback appointed chair of the board
- ManagementUlf Kinneson stepped down as board member
20071 changeaddress 1
- AddressMoved to Grønlandsvej 8, 8660 Skanderborg
20041 changeownership 1
- OwnershipPuma Nordic AB registered as owner (100%)
20022 changesmanagement 2
- ManagementRolf Ville Lennart Johanson stepped down as board member
- ManagementLars Robert Stefan Jakobsson stepped down as board member
20011 changename 1
- NameName changed from TRETORN A/S to PUMA DENMARK A/S
19991 changemanagement 1
- ManagementUlf Kinneson appointed board member
19982 changesmanagement 2
- ManagementRolf Ville Lennart Johanson appointed board member
- ManagementJohn Michael Mac Caughey stepped down as board member
19962 changesname 1 · management 1
- NameName changed from TRETORN - PUMA A/S to TRETORN A/S
- ManagementStephen Mullhall stepped down as board member
199414 changesname 1 · management 12 · founded 1
- NameName changed from SLP NR. 10.981 A/S to TRETORN - PUMA A/S
- ManagementMogens Gaardboe Bertelsen stepped down as board member
- ManagementPreben Bang Henriksen stepped down as board member
- ManagementPreben Bang Henriksen stepped down as director
- ManagementLone Mai Henriksen stepped down as board member
- FoundedRegistered as SLP NR. 10.981 A/S
- ManagementMogens Gaardboe Bertelsen appointed board member
- ManagementPreben Bang Henriksen appointed board member
- ManagementPreben Bang Henriksen appointed director
- ManagementStephen Mullhall appointed board member
- ManagementJohn Michael Mac Caughey appointed board member
- ManagementLars Robert Stefan Jakobsson appointed board member
- ManagementLone Mai Henriksen appointed board member
- ManagementPeter Bedsted appointed director
Related companies
Same industry in Aarhus
- Hummel A/S450 employees
- Rains ApS173 employees
- Sisters Point A/S30 employees
- Pbo A/S23 employees
- W.s Engross ApS23 employees
- Coze Aarhus A/S22 employees
Same people in management
- T. Hansen Gruppen A/Svia Preben Bang Henriksen
- Bone's Restauranter A/Svia Preben Bang Henriksen
- Plantorama A/Svia Preben Bang Henriksen
- Jysk Vikarservice A/Svia Preben Bang Henriksen
- Pedersen & Nielsen Automobilforretning A/Svia Preben Bang Henriksen
- XL-Byg Brejnholt A/Svia Lone Mai Henriksen
Largest in the industry
- DK Company A/SDKK 2.9bn
- Sports Connection ApSDKK 439.2m
- DK Company Cph A/SDKK 301.6m
- Sports Group Denmark A/SDKK 266.2m
- Soya Group A/SDKK 236.1m
- Rexholm A/SDKK 199m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.