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Ps-nielsen ApS

Private limited companyCVR 33150636Odense NVActive

Ps-nielsen ApS is a private limited company, based in Odense NV, active in wholesale of perfume and cosmetics, founded in 2010. Equity was negative at the end of 2025 (−DKK 2.9m). After a loss in 2024, the company made a profit of DKK 52,978 in 2025.

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Key figures · financial year 2025

Gross profitDKK 355k−42.4% vs. 2024
Net profitDKK 52,978+107.1% vs. 2024
Equity−DKK 2.9m+1.8% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 42% (2024 → 2025), to DKK 355k.
  • Net profit went from a loss of DKK 750k to a profit of DKK 52,978 (2024 → 2025).

Employees

  • 14 fewer employees than a year earlier: 3 (09/2024) against 17 (09/2023).

Management and owners, last 24 months

  • New in management: Søren Peter Flemmer Nielsen (director, 02/03/2026).
  • Stepped down: Søren Peter Flemmer Nielsen (chair of the board, 02/03/2026), Pia Maria Wolf (board member, 02/03/2026) and Pia Maria Wolf (director, 02/03/2026).

Registrations, last 24 months

  • 05/05/2026: Moved to Rugvang 36, 40, Tarup, 5210 Odense NV

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 3m−DKK 2.5m−DKK 2m−DKK 1.5m−DKK 1m−DKK 500kDKK 0DKK 500k202020212022202320242025
EquityNet profit
Financial figures for Ps-nielsen ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit4,5154,9874,0863,486617355−42.4%
Operating profit (EBIT)580257−1,161−1,265−313262+183.7%
Profit before tax407108−1,308−1,634−54740+107.3%
Net profit31581−1,021−1,597−75053+107.1%
Total assets7,5697,4947,2597,0763,1932,783−12.8%
Equity383464−558−2,154−2,904−2,851+1.8%
Liabilities7,0856,9097,8169,2306,0975,634−7.6%
Cash and cash equivalents8336404250−100%
Average number of employees1014131230−100%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m202020212022202320242025
Gross profitMedian, the industry (126 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 2.9m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Ps-nielsen ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202526/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202311/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202216/05/2023The companyPDFXBRL
202101/01/2021 – 31/12/202101/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202002/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202510/2111/2112/2101/2202/2203/2204/2205/2206/2207/2208/2209/2210/2211/2212/2201/2302/2303/2304/2305/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/24
Employees

Position in the industry

126 companies in the database

Comparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.

Gross profitDKK 355kNo. 110 of 126
Better than 13% of the companies in the industry
Equity−DKK 2.9mNo. 119 of 126
Better than 6% of the companies in the industry
Number of employees3No. 120 of 126
Better than 5% of the companies in the industry

Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.

DKK 100kDKK 1.1mDKK 12.2mDKK 134.3mDKK 665.5mHere
Distribution of gross profit for 117 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 56,807of 69,742
Better than 19%
No. 68,664of 69,964
Better than 2%
Same industry and fewer than 20 employees98 companies in the comparison
No. 82of 98
Better than 16%
No. 91of 98
Better than 7%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 21,312of 24,791
Better than 14%
No. 24,526of 24,909
Better than 2%
All companies of type ApS66,508 companies in the comparison
No. 54,647of 66,379
Better than 18%
No. 65,212of 66,505
Better than 2%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of perfume and cosmetics
Gross profit
  1. Ps-nielsen ApSDKK 355k
  2. L'oréal Danmark A/SDKK 1.5bn
  3. Estee Lauder Cosmetics A/SDKK 311.8m
Net profit
  1. Ps-nielsen ApSDKK 52,978
  2. L'oréal Danmark A/SDKK 635.6m
  3. Estee Lauder Cosmetics A/SDKK 113.1m
Equity
  1. Ps-nielsen ApS−DKK 2.9m
  2. L'oréal Danmark A/SDKK 897.7m
  3. Estee Lauder Cosmetics A/SDKK 673.6m
Employees
  1. Ps-nielsen ApS3
  2. L'oréal Danmark A/S660
  3. Estee Lauder Cosmetics A/S171

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Speedy Holding ApS100%
Ps-nielsen ApS

Management

1 active registrations

Executive management

Executive management at Ps-nielsen ApS
NameRoleAppointed
Søren Peter Flemmer NielsenDirector02/03/2026
Founders
Speedy Holding ApS, Vms Holding ApS
Former management (7)
Former management at Ps-nielsen ApS
NameRoleAppointedResigned
Jan AndersenBoard member07/09/201031/12/2011
Søren Peter Flemmer NielsenChair of the board07/09/201002/03/2026
Pia Maria WolfBoard member07/09/201002/03/2026
Jan AndersenDirector07/09/201018/10/2010
Pia Maria WolfDirector18/10/201002/03/2026
Morten Weinreich LyngaaBoard member05/07/202131/12/2023
Jane Marke NæssBoard member10/05/202331/12/2023

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Rugvang 36
5210 Odense NV

Odense Municipality · Postcode 5210

Production units
Production unitAddressEmployeesP number
PS-NIELSEN ApSRugvang 36, 40, Tarup, 5210 Odense NV31016290714

Purpose

Selskabets formål er at sælge produkter til frisørsaloner og al anden dermed beslægtet virksomhed, efter direktionens skøn.

The purpose is quoted from the register in Danish.

Changes year by year

30 registered events
20266 changesaccounts 1 · address 1 · management 4
  • Annual report for 2025 published
  • Moved to Rugvang 36, 40, Tarup, 5210 Odense NV
  • Søren Peter Flemmer Nielsen appointed director
  • Pia Maria Wolf stepped down as director
  • Søren Peter Flemmer Nielsen stepped down as chair of the board
  • Pia Maria Wolf stepped down as board member
20251 changeaccounts 1
  • Annual report for 2024 published
20242 changesaccounts 1 · address 1
  • Annual report for 2023 published
  • Moved to Børstenbindervej 4, 5230 Odense M
20234 changesmanagement 3 · accounts 1
  • Jane Marke Næss stepped down as board member
  • Morten Weinreich Lyngaa stepped down as board member
  • Annual report for 2022 published
  • Jane Marke Næss appointed board member
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesmanagement 1 · accounts 1
  • Morten Weinreich Lyngaa appointed board member
  • Annual report for 2020 published
20141 changename 1
  • Name changed from PURE NAN ApS to PS-NIELSEN ApS
20113 changesmanagement 1 · ownership 2
  • Jan Andersen stepped down as board member
  • SPEEDY HOLDING ApS registered as owner (100%)
  • SPEEDY HOLDING ApS is no longer registered as owner
201010 changesname 1 · address 1 · management 6 · ownership 1 · founded 1
  • Name changed from PURENAN ApS to PURE NAN ApS
  • Moved to Børstenbindervej 4, 5230 Odense M
  • Pia Maria Wolf appointed director
  • Jan Andersen stepped down as director
  • SPEEDY HOLDING ApS registered as owner (100%)
  • Registered as PURENAN ApS
  • Søren Peter Flemmer Nielsen appointed chair of the board
  • Jan Andersen appointed director
  • Jan Andersen appointed board member
  • Pia Maria Wolf appointed board member

Related companies

Same industry in Odense

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction