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Mewalii ApS

Private limited companyCVR 41689412Odense CActive

Mewalii ApS is a private limited company, based in Odense C, active in wholesale of perfume and cosmetics, founded in 2020. Equity was negative at the end of 2025 (−DKK 1.4m). The company made a loss in both 2024 and 2025, most recently DKK 1.2m. 3 other companies in the database are registered at the same address.

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Key figures · financial year 2025

Gross profit−DKK 225k+19.3% vs. 2024
Net profit−DKK 1.2m−16.3% vs. 2024
Equity−DKK 1.4m−594.6% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • The loss grew: from DKK 1m to DKK 1.2m (2024 → 2025).

Management and owners, last 24 months

  • New owners registered: Peter Westergaard Holding ApS (04/11/2025).

Registrations, last 24 months

  • 02/07/2025: Moved to Petersmindevej 1A, 5000 Odense C

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2021–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1.6m−DKK 1.4m−DKK 1.2m−DKK 1m−DKK 800k−DKK 600k−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400k20212022202320242025
EquityNet profit
Financial figures for Mewalii ApS
20212022202320242025Change
Revenuenot statednot statednot statednot statednot stated–
Gross profit182−54−59−278−225+19.3%
Operating profit (EBIT)−702−714−802−972−1,091−12.2%
Profit before tax−704−719−845−1,035−1,203−16.3%
Net profit−704−719−845−1,035−1,203−16.3%
Total assets452518081,9142,309+20.6%
Equity396−323−1,168−202−1,406−594.6%
Liabilities553741,9752,1163,714+75.5%
Cash and cash equivalents90162159111,291+41.7%
Average number of employees222220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4m20212022202320242025
Gross profitMedian, the industry (126 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 1.4m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

  • Loss for 5 years in a row

    Net result has been negative in 2021–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

5 financial years
Annual reports for Mewalii ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202524/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202425/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202303/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202204/07/2023The companyPDFXBRL
202120/09/2020 – 31/12/202123/06/2022The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

126 companies in the database

Comparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.

Gross profit−DKK 225kNo. 122 of 126
Better than 3% of the companies in the industry
Equity−DKK 1.4mNo. 115 of 126
Better than 9% of the companies in the industry
Number of employees2No. 93 of 126
Better than 26% of the companies in the industry

Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.

DKK 100kDKK 1.1mDKK 12.2mDKK 134.3mDKK 665.5m
Distribution of gross profit for 117 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 67,049of 69,742
Better than 4%
No. 67,735of 69,964
Better than 3%
Same industry and fewer than 20 employees98 companies in the comparison
No. 94of 98
Better than 4%
No. 87of 98
Better than 11%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 32,568of 33,588
Better than 3%
No. 32,196of 33,687
Better than 4%
All companies of type ApS66,508 companies in the comparison
No. 64,254of 66,379
Better than 3%
No. 64,255of 66,505
Better than 3%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of perfume and cosmetics
Gross profit
  1. Mewalii ApS−DKK 225k
  2. L'oréal Danmark A/SDKK 1.5bn
  3. Estee Lauder Cosmetics A/SDKK 311.8m
Net profit
  1. Mewalii ApS−DKK 1.2m
  2. L'oréal Danmark A/SDKK 635.6m
  3. Estee Lauder Cosmetics A/SDKK 113.1m
Equity
  1. Mewalii ApS−DKK 1.4m
  2. L'oréal Danmark A/SDKK 897.7m
  3. Estee Lauder Cosmetics A/SDKK 673.6m
Employees
  1. Mewalii ApS2
  2. L'oréal Danmark A/S660
  3. Estee Lauder Cosmetics A/S171

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Mewalii ApS

Management

5 active registrations

Executive management

Executive management at Mewalii ApS
NameRoleAppointed
Simone Margarethe WestergaardDirector20/09/2020
Frederikke Salling Glerup DahlDirector20/09/2020

Board of directors

Board of directors at Mewalii ApS
NameRoleAppointed
Ulf Bech ChristensenChair of the board21/05/2024
Simone Margarethe WestergaardBoard member21/05/2024
Frederikke Salling Glerup DahlBoard member21/05/2024
Founders
Mewalii Holding ApS
Former management (4)
Former management at Mewalii ApS
NameRoleAppointedResigned
Lars Goul NielsenChair of the board18/11/202025/05/2023
Simone Margarethe WestergaardBoard member18/11/202031/05/2023
Frederikke Salling Glerup DahlBoard member18/11/202031/05/2023
Janne Dagmar WestergaardChair of the board25/05/202331/05/2023

Signing rule: Selskabet tegnes af direktørerne i forening eller af den samlede bestyrelse.

Address and production units

2 active production units

Petersmindevej 1A
5000 Odense C

Odense Municipality · Postcode 5000

Other companies at the address (3)

  • Pentabase A/SResearch and experimental development on natural sciences and engineering
  • Housetest ApSResearch and experimental development on natural sciences and engineering
  • Scient. Invest ApSActivities of non-financial head offices
Production units
Production unitAddressEmployeesP number
Mewalii ApSPetersmindevej 1A, 5000 Odense C11026276124
Mewalii ApSHøjdedraget 10, 4400 Kalundborg–1031209222

Purpose

Selskabets formål er at udøve virksomhed med personlig hygiejne produkter samt anden hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

34 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20253 changesownership 1 · address 1 · accounts 1
  • Peter Westergaard Holding ApS registered as owner (15%)
  • Moved to Petersmindevej 1A, 5000 Odense C
  • Annual report for 2024 published
20248 changesaccounts 1 · capital 1 · management 3 · ownership 3
  • Annual report for 2023 published
  • Share capital changed from 100,000 DKK to 143,000 DKK
  • Frederikke Salling Glerup Dahl appointed board member
  • Simone Margarethe Westergaard appointed board member
  • Ulf Bech Christensen appointed chair of the board
  • SCIENT. INVEST ApS registered as owner (15%)
  • Mewalii Holding ApS registered as owner (66.67%)
  • Mewalii Holding ApS is no longer registered as owner
20239 changesaccounts 1 · management 5 · ownership 3
  • Annual report for 2022 published
  • Janne Dagmar Westergaard stepped down as chair of the board
  • Simone Margarethe Westergaard stepped down as board member
  • Frederikke Salling Glerup Dahl stepped down as board member
  • Janne Dagmar Westergaard appointed chair of the board
  • Lars Goul Nielsen stepped down as chair of the board
  • Mewalii Holding ApS registered as owner (100%)
  • G.N.L. Holding ApS is no longer registered as owner
  • Mewalii Holding ApS is no longer registered as owner
20222 changesaccounts 1 · address 1
  • Annual report for 2021 published
  • Moved to Rødegårdsvej 61, 1. th, 5000 Odense C
202011 changescapital 1 · management 5 · ownership 4 · founded 1
  • Share capital changed from 40,000 DKK to 100,000 DKK
  • Lars Goul Nielsen appointed chair of the board
  • Simone Margarethe Westergaard appointed board member
  • Frederikke Salling Glerup Dahl appointed board member
  • G.N.L. Holding ApS registered as owner (33.33%)
  • Mewalii Holding ApS registered as owner (50%)
  • Mewalii Holding ApS is no longer registered as owner
  • Registered as Mewalii ApS
  • Frederikke Salling Glerup Dahl appointed director
  • Simone Margarethe Westergaard appointed director
  • Mewalii Holding ApS registered as owner (100%)

Related companies

Same industry in Odense

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Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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