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Prosellers A/S

Public limited companyCVR 32882382KøgeActive

Prosellers A/S is a public limited company, based in Køge, active in other business support service activities n.e.c., founded in 2010. Net profit fell 70% from 2024 to 2025, ending at DKK 213k. With 22 employees, the company is about 7 times larger than the industry median. Equity fell to DKK 1.3m in 2025.

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Key figures · financial year 2025

Gross profitDKK 4.4m−20.6% vs. 2024
Net profitDKK 213k−69.6% vs. 2024
EquityDKK 1.3m−27.1% vs. 2024
Employees22latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 21% (2024 → 2025), to DKK 4.4m.
  • Net profit fell 70% (2024 → 2025), to DKK 213k.
  • Equity fell 27% (2024 → 2025), to DKK 1.3m.

Employees

  • 8 more employees than a year earlier: 22 (08/2026) against 14 (08/2025).

Management and owners, last 24 months

  • New in management: Lars Møller (board member, 01/08/2026).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Other business support service activities n.e.c. (829900)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
EquityNet profit
Financial figures for Prosellers A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit6,6516,4096,3395,8625,4824,350−20.6%
Operating profit (EBIT)1,5531,4831,384895961305−68.2%
Profit before tax1,5011,4601,368859914283−69%
Net profit1,1461,1271,058653700213−69.6%
Total assets5,7135,2343,4343,2952,8692,338−18.5%
Equity2,4592,3862,2451,7981,7981,311−27.1%
Liabilities3,2202,8011,1361,4771,0551,008−4.4%
Cash and cash equivalents7531,00203390289–
Average number of employees1210101098−11.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202020212022202320242025
Gross profitMedian, the industry (224 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Prosellers A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202505/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202405/02/2025The companyPDFXBRL
202301/01/2023 – 31/12/202331/01/2024The companyPDFXBRL
202201/01/2022 – 31/12/202225/01/2023The companyPDFXBRL
202101/01/2021 – 31/12/202127/01/2022The companyPDFXBRL
202001/01/2020 – 31/12/202011/02/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
051015202509/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

224 companies in the database

Comparison with the other companies in other business support service activities n.e.c. based on the latest financial year.

Gross profitDKK 4.4mNo. 46 of 223
Better than 80% of the companies in the industry
EquityDKK 1.3mNo. 82 of 224
Better than 64% of the companies in the industry
Number of employees22No. 38 of 224
Better than 83% of the companies in the industry

Industry median: gross profit DKK 1.7m, net profit DKK 91,476, equity DKK 535k, 3 employees.

DKK 100kDKK 576kDKK 3.3mDKK 19.1mDKK 61.3mHere
Distribution of gross profit for 201 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 8,012of 9,892
Better than 19%
No. 7,186of 9,922
Better than 28%
Same industry and 20–49 employees16 companies in the comparison
No. 7of 15
Better than 57%
No. 7of 16
Better than 60%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 10,617of 24,791
Better than 57%
No. 16,817of 24,909
Better than 32%
All companies of type A/S18,025 companies in the comparison
No. 12,494of 17,786
Better than 30%
No. 15,486of 18,024
Better than 14%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other business support service activities n.e.c.
Gross profit
  1. Prosellers A/SDKK 4.4m
  2. GoGift.com A/SDKK 109.9m
  3. Idoc A/SDKK 64.9m
Net profit
  1. Prosellers A/SDKK 213k
  2. GoGift.com A/SDKK 2.7m
  3. Idoc A/SDKK 16.3m
Equity
  1. Prosellers A/SDKK 1.3m
  2. GoGift.com A/SDKK 396.6m
  3. Idoc A/SDKK 20.1m
Employees
  1. Prosellers A/S22
  2. GoGift.com A/S104
  3. Idoc A/S81

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Ruhnau Holding ApS100%
Prosellers A/S

Management

6 active registrations

Executive management

Executive management at Prosellers A/S
NameRoleAppointed
Thomas Peter RuhnauDirector01/01/2010

Board of directors

Board of directors at Prosellers A/S
NameRoleAppointed
Thomas Peter RuhnauBoard member01/01/2010
Eva Marion RuhnauBoard member02/01/2018
Jeppe NørregaardChair of the board02/01/2018
Jens TorpBoard member02/01/2018
Lars MøllerBoard member01/08/2026
Founders
Thomas Peter Ruhnau
Former management (3)
Former management at Prosellers A/S
NameRoleAppointedResigned
Eva Marion RuhnauChair of the board01/01/201001/01/2018
Henrik Edvard BuchholtzBoard member01/01/201028/01/2015
Jeppe NørregaardBoard member28/01/201501/01/2018

Signing rule: Selskabet tegnes af direktøren og et bestyrelsesmedlem i forening eller af den samlede bestyrelse.

Address and production units

1 active production units

Brogade 7E
4600 Køge

Køge Municipality · Postcode 4600

Production units
Production unitAddressEmployeesP number
PROSELLERS A/SBrogade 7E, 4600 Køge221016004037

Purpose

Selskabets formål er at tilbyde key account management, salgstræning og konsulentydelser til dagligvarebranchen samt at foretage hermed beslægtede aktiviteter, som efter bestyrelsens skøn er forenelig med foranstående formål.

The purpose is quoted from the register in Danish.

Changes year by year

27 registered events
20262 changesmanagement 1 · accounts 1
  • Lars Møller appointed board member
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Other business support service activities n.e.c. (829900)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20191 changeaddress 1
  • Moved to Brogade 7E, 4600 Køge
20185 changesmanagement 5
  • Eva Marion Ruhnau appointed board member
  • Jeppe Nørregaard appointed chair of the board
  • Jens Torp appointed board member
  • Jeppe Nørregaard stepped down as board member
  • Eva Marion Ruhnau stepped down as chair of the board
20161 changeaddress 1
  • Moved to Brogade 9, 1, 4600 Køge
20153 changesownership 1 · management 2
  • RUHNAU HOLDING ApS registered as owner (100%)
  • Jeppe Nørregaard appointed board member
  • Henrik Edvard Buchholtz stepped down as board member
20111 changeaddress 1
  • Moved to Brogade 7, 1. tv, 4600 Køge
20108 changescapital 1 · address 1 · industry 1 · founded 1 · management 4
  • Share capital changed from 500,000 DKK to 588,235 DKK
  • Moved to Magnoliavej 13, Strøby Egede, 4600 Køge
  • Industry changed to Other business support service activities n.e.c. (829900)
  • Registered as PROSELLERS A/S
  • Thomas Peter Ruhnau appointed director
  • Henrik Edvard Buchholtz appointed board member
  • Thomas Peter Ruhnau appointed board member
  • Eva Marion Ruhnau appointed chair of the board

Related companies

Same industry in Køge

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction