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Proflora A/S

Public limited companyCVR 31369797TilstActive

Proflora A/S is a public limited company, based in Tilst, active in wholesale of flowers and plants, founded in 2008. Measured by gross profit, it ranks no. 4 of 92 companies in the industry in the database. The company made a loss in both 2024 and 2025, most recently DKK 3.2m. Operations are spread over 5 production units in 5 towns.

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Key figures · financial year 2025

Gross profitDKK 27.8m−8.1% vs. 2024
Net profit−DKK 3.2m−1,731.8% vs. 2024
EquityDKK 2m−72.6% vs. 2024
Employees77latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 8% (2024 → 2025), to DKK 27.8m.
  • The loss grew: from DKK 176k to DKK 3.2m (2024 → 2025).
  • Equity fell 73% (2024 → 2025), to DKK 2m.

Employees

  • 3 more employees than a year earlier: 77 (08/2026) against 74 (08/2025).

Management and owners, last 24 months

  • New in management: Rene Løgsted Andersen (board member, 21/09/2026), Michael Honore (deputy chair, 21/09/2026) and Henrik Kjærulff Damsgaard (chair of the board, 21/09/2026).
  • Stepped down: Knud Lomborg (deputy chair, 21/09/2026) and Michael Honore (chair of the board, 20/09/2026).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 5mDKK 0DKK 5mDKK 10mDKK 15mDKK 20m202020212022202320242025
EquityNet profit
Financial figures for Proflora A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit36,55843,89438,82330,92630,23827,792−8.1%
Operating profit (EBIT)8,12510,4115,4521,559125−3,923−3,238.4%
Profit before tax7,77210,0785,7351,382−198−4,102−1,971.7%
Net profit6,0377,8404,4551,055−176−3,224−1,731.8%
Total assets55,77553,32137,70032,39232,12031,601−1.6%
Equity12,22417,86416,31812,3737,1971,973−72.6%
Liabilities43,44435,30121,26819,78024,68629,628+20%
Cash and cash equivalents508813,1331,1376,891921−86.6%
Average number of employees495255–5558+5.5%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40m202020212022202320242025
Gross profitMedian, the industry (92 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 2 years in a row

    Net result has been negative in 2024–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Equity fell sharply

    Equity fell 73% from 2024 to 2025 (DKK 7.2m to DKK 2m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Low equity ratio

    Equity makes up 6% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Proflora A/S
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202522/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202404/11/2024The companyPDFXBRL
202301/07/2022 – 30/06/202310/11/2023The companyPDFXBRL
202201/07/2021 – 30/06/202206/12/2022The companyPDFXBRL
202101/07/2020 – 30/06/202124/09/2021The companyPDFXBRL
202001/07/2019 – 30/06/202018/08/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608009/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

92 companies in the database

Comparison with the other companies in wholesale of flowers and plants based on the latest financial year.

Gross profitDKK 27.8mNo. 4 of 92
Better than 97% of the companies in the industry
EquityDKK 2mNo. 48 of 92
Better than 48% of the companies in the industry
Number of employees77No. 4 of 92
Better than 97% of the companies in the industry

Industry median: gross profit DKK 2.9m, net profit DKK 273k, equity DKK 2.2m, 4 employees.

DKK 100kDKK 616kDKK 3.8mDKK 23.4mDKK 78.6mHere
Distribution of gross profit for 87 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 2,875of 4,412
Better than 35%
No. 3,750of 4,466
Better than 16%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 2,547of 24,791
Better than 90%
No. 14,647of 24,909
Better than 41%
All companies of type A/S18,025 companies in the comparison
No. 4,638of 17,786
Better than 74%
No. 14,579of 18,024
Better than 19%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of flowers and plants
Gross profit
  1. Proflora A/SDKK 27.8m
  2. Jydsk Planteservice A/SDKK 144m
  3. Gasa Group Denmark A/SDKK 127.5m
Net profit
  1. Proflora A/S−DKK 3.2m
  2. Jydsk Planteservice A/SDKK 13.5m
  3. Gasa Group Denmark A/SDKK 30.3m
Equity
  1. Proflora A/SDKK 2m
  2. Jydsk Planteservice A/SDKK 38.8m
  3. Gasa Group Denmark A/SDKK 140.4m
Employees
  1. Proflora A/S77
  2. Jydsk Planteservice A/S314
  3. Gasa Group Denmark A/S195

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Proflora A/S

Management

7 active registrations

Executive management

Executive management at Proflora A/S
NameRoleAppointed
Morten HonoréCEO09/02/2024
Rafal Kucharek DamgaardDirector01/04/2024

Board of directors

Board of directors at Proflora A/S
NameRoleAppointed
Claus Berner NielsenBoard member01/09/2020
Morten HonoréBoard member09/02/2024
Rene Løgsted AndersenBoard member21/09/2026
Michael HonoreDeputy chair21/09/2026
Henrik Kjærulff DamsgaardChair of the board21/09/2026
Founders
Fp, Kolding ApS, Plantas A/S
Former management (24)
Former management at Proflora A/S
NameRoleAppointedResigned
Per Emge JensenBoard member08/04/200824/03/2011
Per Emge JensenDirector08/04/200824/03/2011
Michael HonoreChair of the board08/04/200830/11/2017
Erik Bregendahl ChristensenBoard member08/04/200827/11/2012
Claus Emge JensenDeputy chair08/04/200824/03/2011
Morten Bondgaard GodskBoard member24/03/201101/12/2017
Jesper Halgren JensenDirector24/03/201127/11/2012
Kurt Løw-LarsenBoard member27/11/201215/09/2015
Morten Bondgaard GodskCEO27/11/201201/12/2017
Mads Møller NielsenBoard member15/09/201507/09/2017
Morten HonoréBoard member07/09/201730/11/2017
Morten HonoréChair of the board01/12/201701/09/2020
Michael HonoreBoard member01/12/201731/08/2020
Michael HonoreCEO01/12/201701/09/2020
Jesper Halgren JensenBoard member01/12/201701/09/2020
Mads Møller NielsenBoard member01/12/201701/09/2020
Lars Bay-SmidtCEO01/09/202009/02/2024
Morten HonoréDirector01/09/202007/11/2023
Michael HonoreChair of the board01/09/202006/11/2023
Klaus SkovsenBoard member01/09/202006/11/2023
Michael HonoreDeputy chair07/11/202308/02/2024
Klaus SkovsenChair of the board07/11/202309/02/2024
Knud LomborgDeputy chair09/02/202421/09/2026
Michael HonoreChair of the board09/02/202420/09/2026

Signing rule: Selskabet tegnes af den administrerende direktør eller af den samlede bestyrelse.

Address and production units

5 active production units

Grydhøjparken 12
8381 Tilst

Aarhus Municipality · Postcode 8381

Other companies at the address (3)

Production units
Production unitAddressEmployeesP number
PROFLORA A/SGrydhøjparken 12, True, 8381 Tilst651014347573
PROFLORA A/SKokholm 6, 6000 Kolding91018608258
PROFLORA A/SStrømmen 2D, 9400 Nørresundby31018608266
Proflora A/SLitauen Alle 13, 2630 Taastrup–1031373049
Proflora OdenseHøjmevej 33, 5250 Odense SV–1025464792

Purpose

Selskabets formål er køb og salg af blomster samt hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

67 registered events
20265 changesmanagement 5
  • Henrik Kjærulff Damsgaard appointed chair of the board
  • Rene Løgsted Andersen appointed board member
  • Michael Honore appointed deputy chair
  • Knud Lomborg stepped down as deputy chair
  • Michael Honore stepped down as chair of the board
20251 changeaccounts 1
  • Annual report for 2025 published
20249 changesaccounts 1 · management 8
  • Annual report for 2024 published
  • Rafal Kucharek Damgaard appointed director
  • Knud Lomborg appointed deputy chair
  • Morten Honoré appointed ceo
  • Morten Honoré appointed board member
  • Michael Honore appointed chair of the board
  • Klaus Skovsen stepped down as chair of the board
  • Lars Bay-Smidt stepped down as ceo
  • Michael Honore stepped down as deputy chair
20236 changesaccounts 1 · management 5
  • Annual report for 2023 published
  • Michael Honore appointed deputy chair
  • Klaus Skovsen appointed chair of the board
  • Morten Honoré stepped down as director
  • Klaus Skovsen stepped down as board member
  • Michael Honore stepped down as chair of the board
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
202012 changesmanagement 10 · accounts 1 · address 1
  • Lars Bay-Smidt appointed ceo
  • Klaus Skovsen appointed board member
  • Michael Honore appointed chair of the board
  • Morten Honoré appointed director
  • Claus Berner Nielsen appointed board member
  • Mads Møller Nielsen stepped down as board member
  • Morten Honoré stepped down as chair of the board
  • Michael Honore stepped down as ceo
  • Jesper Halgren Jensen stepped down as board member
  • Michael Honore stepped down as board member
  • Annual report for 2020 published
  • Moved to Grydhøjparken 12, True, 8381 Tilst
20191 changeaddress 1
  • Moved to Grydhøjparken 12, True, 8381 Tilst
201711 changesmanagement 11
  • Mads Møller Nielsen appointed board member
  • Morten Honoré appointed chair of the board
  • Michael Honore appointed board member
  • Michael Honore appointed ceo
  • Jesper Halgren Jensen appointed board member
  • Morten Bondgaard Godsk stepped down as ceo
  • Morten Bondgaard Godsk stepped down as board member
  • Morten Honoré stepped down as board member
  • Michael Honore stepped down as chair of the board
  • Morten Honoré appointed board member
  • Mads Møller Nielsen stepped down as board member
20152 changesmanagement 2
  • Mads Møller Nielsen appointed board member
  • Kurt Løw-Larsen stepped down as board member
20125 changesname 1 · management 4
  • Name changed from PROFLORA ÅRHUS A/S to PROFLORA A/S
  • Morten Bondgaard Godsk appointed ceo
  • Kurt Løw-Larsen appointed board member
  • Jesper Halgren Jensen stepped down as director
  • Erik Bregendahl Christensen stepped down as board member
20117 changesownership 1 · address 1 · management 5
  • PLANTAS GROUP A/S registered as owner (100%)
  • Moved to Grydhøjparken 12, True, 8381 Tilst
  • Morten Bondgaard Godsk appointed board member
  • Jesper Halgren Jensen appointed director
  • Per Emge Jensen stepped down as director
  • Claus Emge Jensen stepped down as deputy chair
  • Per Emge Jensen stepped down as board member
20086 changesfounded 1 · management 5
  • Registered as PROFLORA ÅRHUS A/S
  • Per Emge Jensen appointed director
  • Claus Emge Jensen appointed deputy chair
  • Erik Bregendahl Christensen appointed board member
  • Michael Honore appointed chair of the board
  • Per Emge Jensen appointed board member

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Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction