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Prime Auto ApS

Private limited companyCVR 40025987StorvordeActive

Prime Auto ApS is a private limited company, based in Storvorde, active in retail sale of motor vehicles, founded in 2018. Net profit rose 16% from 2024 to 2025, ending at DKK 699k. Profit has grown three years in a row. With 12 employees, the company is about 3 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 3.6m+31.1% vs. 2024
Net profitDKK 699k+15.9% vs. 2024
EquityDKK 1.7m+69.8% vs. 2024
Employees12latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 31% (2024 → 2025), to DKK 3.6m.
  • Net profit rose 16% (2024 → 2025), to DKK 699k.
  • Equity rose 70% (2024 → 2025), to DKK 1.7m.

Employees

  • 1 more employees than a year earlier: 12 (07/2026) against 11 (07/2025).

Management and owners, last 24 months

  • New in management: Iurii Shcherbyna (director, 01/12/2025).
  • Stepped down: Lesia Shcherbyna (director, 01/12/2025).
  • New owners registered: Prime Invest ApS (17/04/2026) and Iurii Shcherbyna (17/04/2026).
  • No longer registered as owner: Lesia Shcherbyna (17/04/2026) and Iurii Shcherbyna (17/04/2026).

Registrations, last 24 months

  • 20/04/2026: Name changed from Gl. Prime Auto ApS to Prime Auto ApS
  • 07/04/2026: Name changed from Prime Auto ApS to Gl. Prime Auto ApS
  • 01/01/2025: Industry changed to Retail sale of motor vehicles (478100)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8m202020212022202320242025
EquityNet profit
Financial figures for Prime Auto ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit−5−6−91,7672,7673,628+31.1%
Operating profit (EBIT)−5−8−94710854999+17%
Profit before tax−48−8−125679778911+17.1%
Net profit−48−8−112522604699+15.9%
Total assets8438333831,9743,3914,142+22.2%
Equity275−11−1243991,0021,702+69.8%
Liabilities5688445061,5652,3722,414+1.8%
Cash and cash equivalents80013171191+11.7%
Average number of employees0––478+14.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
Gross profitMedian, the industry (862 companies)

Annual reports

6 financial years
Annual reports for Prime Auto ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202519/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202430/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202325/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202204/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202106/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202030/07/2021The companyPDF not statedXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02468101208/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

862 companies in the database

Comparison with the other companies in retail sale of motor vehicles based on the latest financial year.

Gross profitDKK 3.6mNo. 420 of 861
Better than 51% of the companies in the industry
EquityDKK 1.7mNo. 585 of 862
Better than 32% of the companies in the industry
Number of employees12No. 310 of 862
Better than 64% of the companies in the industry

Industry median: gross profit DKK 3.4m, net profit DKK 425k, equity DKK 3.7m, 4 employees.

DKK 100kDKK 1.1mDKK 11.3mDKK 119.8mDKK 579mHere
Distribution of gross profit for 813 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 18,946of 69,742
Better than 73%
No. 26,475of 69,964
Better than 62%
Same industry and fewer than 20 employees657 companies in the comparison
No. 221of 657
Better than 66%
No. 390of 657
Better than 41%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 11,309of 33,588
Better than 66%
No. 11,850of 33,687
Better than 65%
All companies of type ApS66,508 companies in the comparison
No. 18,898of 66,379
Better than 72%
No. 22,517of 66,505
Better than 66%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of motor vehicles
Gross profit
  1. Prime Auto ApSDKK 3.6m
  2. Ejner Hessel A/SDKK 1.3bn
  3. Semler Mobility Retail A/SDKK 961.5m
Net profit
  1. Prime Auto ApSDKK 699k
  2. Ejner Hessel A/SDKK 168.7m
  3. Semler Mobility Retail A/SDKK 50.9m
Equity
  1. Prime Auto ApSDKK 1.7m
  2. Ejner Hessel A/SDKK 1.2bn
  3. Semler Mobility Retail A/SDKK 167.2m
Employees
  1. Prime Auto ApS12
  2. Ejner Hessel A/S1,866
  3. Semler Mobility Retail A/S1,617

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Prime Invest ApS100%
Prime Auto ApS

Management

1 active registrations

Executive management

Executive management at Prime Auto ApS
NameRoleAppointed
Iurii ShcherbynaDirector01/12/2025
Founders
Iurii Shcherbyna, Elena Ellegaard Christensen
Former management (4)
Former management at Prime Auto ApS
NameRoleAppointedResigned
Iurii ShcherbynaDirector14/11/201818/06/2019
Elena Ellegaard ChristensenDirector14/11/201809/10/2020
Lesia ShcherbynaCEO18/06/201909/10/2020
Lesia ShcherbynaDirector09/10/202001/12/2025

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Engvej 49
9280 Storvorde

Aalborg Municipality · Postcode 9280

Production units
Production unitAddressEmployeesP number
Prime Auto ApSEngvej 49, 9280 Storvorde121024135698

Purpose

Selskabets formål er at drive detailhandel med person og varevogne samt drift af autoværksted.

The purpose is quoted from the register in Danish.

Changes year by year

38 registered events
20267 changesaccounts 1 · name 2 · ownership 4
  • Annual report for 2025 published
  • Name changed from Gl. Prime Auto ApS to Prime Auto ApS
  • Iurii Shcherbyna registered as owner (100%)
  • Iurii Shcherbyna is no longer registered as owner
  • Prime Invest ApS registered as owner (100%)
  • Lesia Shcherbyna is no longer registered as owner
  • Name changed from Prime Auto ApS to Gl. Prime Auto ApS
20254 changesmanagement 2 · accounts 1 · industry 1
  • Iurii Shcherbyna appointed director
  • Lesia Shcherbyna stepped down as director
  • Annual report for 2024 published
  • Industry changed to Retail sale of motor vehicles (478100)
20241 changeaccounts 1
  • Annual report for 2023 published
20234 changesaccounts 1 · name 1 · address 1 · industry 1
  • Annual report for 2022 published
  • Name changed from Aalborg Autoophug ApS to Prime Auto ApS
  • Moved to Engvej 49, 9280 Storvorde
  • Industry changed to Detailhandel med personbiler, varebiler og minibusser (451120)
20221 changeaccounts 1
  • Annual report for 2021 published
20212 changesaccounts 1 · status 1
  • Annual report for 2020 published
  • Status changed to active
20209 changesownership 3 · status 1 · management 3 · address 2
  • Lesia Shcherbyna registered as owner (100%)
  • Elena Ellegaard Christensen is no longer registered as owner
  • Lesia Shcherbyna is no longer registered as owner
  • Status changed to under compulsory dissolution
  • Lesia Shcherbyna appointed director
  • Lesia Shcherbyna stepped down as ceo
  • Elena Ellegaard Christensen stepped down as director
  • Moved to Rørdalsvej 216, 9220 Aalborg Øst
  • Moved to Rørdalsvej 220, 9220 Aalborg Øst
20195 changesmanagement 2 · ownership 2 · address 1
  • Lesia Shcherbyna appointed ceo
  • Iurii Shcherbyna stepped down as director
  • Lesia Shcherbyna registered as owner (50%)
  • Iurii Shcherbyna is no longer registered as owner
  • Moved to Rørdalsvej 220, 9220 Aalborg Øst
20185 changesfounded 1 · management 2 · ownership 2
  • Registered as Aalborg Autoophug ApS
  • Iurii Shcherbyna appointed director
  • Elena Ellegaard Christensen appointed director
  • Iurii Shcherbyna registered as owner (50%)
  • Elena Ellegaard Christensen registered as owner (50%)

Related companies

Same industry in Aalborg

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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