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Prime Assurance Forsikringsmæglerselskab A/S

Public limited companyCVR 35513930GreveActive

Prime Assurance Forsikringsmæglerselskab A/S is a public limited company, based in Greve, active in activities of insurance agents and brokers, founded in 2013. The company went from a profit in 2024 to a loss of DKK 199k in 2025. Equity fell to DKK 407k in 2025. 8 other companies in the database are registered at the same address.

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Key figures · financial year 2025

Gross profitDKK 3.8m+20.5% vs. 2024
Net profit−DKK 199k−1,363.1% vs. 2024
EquityDKK 407k−43.1% vs. 2024
Employees7latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 20% (2024 → 2025), to DKK 3.8m.
  • Net profit went from a profit of DKK 15,794 to a loss of DKK 199k (2024 → 2025).
  • Equity fell 43% (2024 → 2025), to DKK 407k.

Employees

  • 1 more employees than a year earlier: 7 (07/2026) against 6 (07/2025).

Management and owners, last 24 months

  • Stepped down: Knud Asger Jensen (ceo, 01/05/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Activities of insurance agents and brokers (662200)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1m202020212022202320242025
EquityNet profit
Financial figures for Prime Assurance Forsikringsmæglerselskab A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit2,8552,5313,1872,9893,1513,797+20.5%
Operating profit (EBIT)–−928−24146−185−506%
Profit before tax441−41−4−27230−230−869.1%
Net profit341−35−13−22216−199−1,363.1%
Total assets2,0141,9251,6871,6391,8442,002+8.6%
Equity932897884663716407−43.1%
Liabilities–1,0288029761,1281,595+41.4%
Cash and cash equivalents148929408270+3,400.1%
Average number of employees044445+25%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5mDKK 4m202020212022202320242025
Gross profitMedian, the industry (142 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 43% from 2024 to 2025 (DKK 716k to DKK 407k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Prime Assurance Forsikringsmæglerselskab A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202524/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202427/06/2025The companyPDFXBRL
202301/01/2023 – 31/12/202303/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202223/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202101/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202025/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246808/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

142 companies in the database

Comparison with the other companies in activities of insurance agents and brokers based on the latest financial year.

Gross profitDKK 3.8mNo. 71 of 140
Better than 50% of the companies in the industry
EquityDKK 407kNo. 96 of 142
Better than 33% of the companies in the industry
Number of employees7No. 65 of 142
Better than 55% of the companies in the industry

Industry median: gross profit DKK 3.8m, net profit DKK 489k, equity DKK 1.4m, 3 employees.

DKK 100kDKK 667kDKK 4.5mDKK 29.7mDKK 105.3mHere
Distribution of gross profit for 127 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 18,082of 69,742
Better than 74%
No. 44,325of 69,964
Better than 37%
Same industry and fewer than 20 employees108 companies in the comparison
No. 43of 108
Better than 61%
No. 66of 108
Better than 39%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 10,919of 33,588
Better than 67%
No. 21,003of 33,687
Better than 38%
All companies of type A/S18,025 companies in the comparison
No. 12,931of 17,786
Better than 27%
No. 16,804of 18,024
Better than 7%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Activities of insurance agents and brokers
Gross profit
  1. Prime Assurance Forsikringsmæglerselskab A/SDKK 3.8m
  2. Aon Denmark A/SDKK 198.2m
  3. Marsh A/SDKK 191.6m
Net profit
  1. Prime Assurance Forsikringsmæglerselskab A/S−DKK 199k
  2. Aon Denmark A/SDKK 8.1m
  3. Marsh A/SDKK 80.1m
Equity
  1. Prime Assurance Forsikringsmæglerselskab A/SDKK 407k
  2. Aon Denmark A/SDKK 120.6m
  3. Marsh A/SDKK 85.7m
Employees
  1. Prime Assurance Forsikringsmæglerselskab A/S7
  2. Aon Denmark A/S162
  3. Marsh A/S142

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Kaj Holding 2006 ApS100%
Prime Assurance Forsikringsmæglerselskab A/S

Management

4 active registrations

Executive management

Executive management at Prime Assurance Forsikringsmæglerselskab A/S
NameRoleAppointed
Josefine Volther HartlevDirector20/11/2015

Board of directors

Board of directors at Prime Assurance Forsikringsmæglerselskab A/S
NameRoleAppointed
Knud Asger JensenBoard member01/10/2013
Claus DyhrBoard member01/10/2013
Carlo SiebertChair of the board28/02/2018
Founders
Kaj Holding 2006 ApS
Former management (4)
Former management at Prime Assurance Forsikringsmæglerselskab A/S
NameRoleAppointedResigned
Martin RøssbergChair of the board01/10/201317/08/2015
Knud Asger JensenCEO01/10/201301/05/2025
Henrik HøybyeChair of the board17/08/201527/02/2018
Berit Grethe JensenBoard member27/02/201823/03/2018

Signing rule: Selskabet tegnes af den adm. direktør eller af en direktør i forening med et bestyrelsesmedlem, eller af den samlede bestyrelse

Address and production units

1 active production units

Korskildelund 6
2670 Greve

Greve Municipality · Postcode 2670

Other companies at the address (8)

Production units
Production unitAddressEmployeesP number
PRIME ASSURANCE FORSIKRINGSMÆGLERSELSKAB A/SKorskildelund 6, 2670 Greve81018815504

Purpose

Selskabets formål er at drive virksomhed med pension- og forsikringsrådgivning.

The purpose is quoted from the register in Danish.

Changes year by year

22 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20253 changesaccounts 1 · management 1 · industry 1
  • Annual report for 2024 published
  • Knud Asger Jensen stepped down as ceo
  • Industry changed to Activities of insurance agents and brokers (662200)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20184 changesmanagement 4
  • Berit Grethe Jensen stepped down as board member
  • Carlo Siebert appointed chair of the board
  • Berit Grethe Jensen appointed board member
  • Henrik Høybye stepped down as chair of the board
20153 changesmanagement 3
  • Josefine Volther Hartlev appointed director
  • Henrik Høybye appointed chair of the board
  • Martin Røssberg stepped down as chair of the board
20137 changesaddress 1 · founded 1 · management 4 · ownership 1
  • Moved to Korskildelund 6, 2670 Greve
  • Registered as PRIME ASSURANCE FORSIKRINGSMÆGLERSELSKAB A/S
  • Knud Asger Jensen appointed board member
  • Knud Asger Jensen appointed ceo
  • Martin Røssberg appointed chair of the board
  • Claus Dyhr appointed board member
  • KAJ HOLDING 2006 ApS registered as owner (100%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction