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PriceShape ApS

Private limited companyCVR 40671870Aarhus CActive

PriceShape ApS is a private limited company, based in Aarhus C, active in computer programming activities, founded in 2019. The company made a loss in both 2024 and 2025, most recently DKK 12.3m. With 89 employees, the company is about 22 times larger than the industry median. Equity fell to DKK 3.1m in 2025.

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Key figures · financial year 2025

Gross profitDKK 48.6m+48.4% vs. 2024
Net profit−DKK 12.3m−41% vs. 2024
EquityDKK 3.1m−30.8% vs. 2024
Employees89latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 48% (2024 → 2025), to DKK 48.6m.
  • The loss grew: from DKK 8.7m to DKK 12.3m (2024 → 2025).
  • Equity fell 31% (2024 → 2025), to DKK 3.1m.

Employees

  • 8 fewer employees than a year earlier: 89 (07/2026) against 97 (07/2025).

Management and owners, last 24 months

  • New in management: Stewart Holness (chair of the board, 22/04/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 14m−DKK 12m−DKK 10m−DKK 8m−DKK 6m−DKK 4m−DKK 2mDKK 0DKK 2mDKK 4mDKK 6m202020212022202320242025
EquityNet profit
Financial figures for PriceShape ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,1306,75114,40623,17532,77448,631+48.4%
Operating profit (EBIT)−640−2,153−2,402811−10,539−5,770+45.3%
Profit before tax−1,081−2,167−2,578257−11,093−13,548−22.1%
Net profit−913−1,543−1,486136−8,717−12,292−41%
Total assets7,6209,23418,99022,27532,39147,432+46.4%
Equity6,0874,5443,0583,1944,4763,098−30.8%
Liabilities1,5334,24014,64217,67027,91544,334+58.8%
Cash and cash equivalents2,63117316310,444239−97.7%
Average number of employees5––356892+35.3%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 10mDKK 20mDKK 30mDKK 40mDKK 50m202020212022202320242025
Gross profitMedian, the industry (1,661 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 2 years in a row

    Net result has been negative in 2024–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Equity fell sharply

    Equity fell 31% from 2024 to 2025 (DKK 4.5m to DKK 3.1m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Low equity ratio

    Equity makes up 7% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for PriceShape ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202508/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202423/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202308/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202214/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202128/03/2022The companyPDFXBRL
202020/07/2019 – 31/12/202011/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
02040608010008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

1,661 companies in the database

Comparison with the other companies in computer programming activities based on the latest financial year.

Gross profitDKK 48.6mNo. 98 of 1,656
Better than 94% of the companies in the industry
EquityDKK 3.1mNo. 524 of 1,661
Better than 68% of the companies in the industry
Number of employees89No. 59 of 1,661
Better than 97% of the companies in the industry

Industry median: gross profit DKK 2.6m, net profit DKK 93,491, equity DKK 1m, 4 employees.

DKK 100kDKK 978kDKK 9.6mDKK 93.7mDKK 428.6mHere
Distribution of gross profit for 1,474 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 50–199 employees4,467 companies in the comparison
No. 1,847of 4,412
Better than 58%
No. 3,600of 4,466
Better than 19%
Same industry and 50–199 employees99 companies in the comparison
No. 68of 99
Better than 32%
No. 87of 99
Better than 12%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 722of 33,588
Better than 98%
No. 8,276of 33,687
Better than 75%
All companies of type ApS66,508 companies in the comparison
No. 743of 66,379
Better than 99%
No. 15,535of 66,505
Better than 77%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Computer programming activities
Gross profit
  1. PriceShape ApSDKK 48.6m
  2. Stibo Systems A/SDKK 916.6m
  3. Trackunit ApSDKK 897.1m
Net profit
  1. PriceShape ApS−DKK 12.3m
  2. Stibo Systems A/SDKK 155.9m
  3. Trackunit ApSDKK 206.3m
Equity
  1. PriceShape ApSDKK 3.1m
  2. Stibo Systems A/SDKK 309.7m
  3. Trackunit ApSDKK 1.7bn
Employees
  1. PriceShape ApS89
  2. Stibo Systems A/S201
  3. Trackunit ApS249

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Polaris BidCo ApS100%
PriceShape ApS

Management

8 active registrations

Executive management

Executive management at PriceShape ApS
NameRoleAppointed
Frederik ChristiansenDirector20/07/2019
Kasper Rittig StrandDirector02/04/2024

Board of directors

Board of directors at PriceShape ApS
NameRoleAppointed
Kasper Rittig StrandBoard member20/07/2019
Frederik ChristiansenBoard member20/07/2019
David Dong SunBoard member16/08/2024
John Leslie MesserBoard member16/08/2024
Kemar Akeem Theodore EnglandBoard member16/08/2024
Stewart HolnessChair of the board22/04/2025
Founders
Cubis ApS, K. Strand Holding ApS, Philip Schandorff Holding ApS, F. Christiansen Holding ApS, CIM Invest 2 ApS
Former management (3)
Former management at PriceShape ApS
NameRoleAppointedResigned
Jens Ole Svinth SuhrBoard member20/07/201916/08/2024
Michael August Bonde ChristiansenChair of the board20/07/201916/08/2024
Stefan RosenlundBoard member02/04/202416/08/2024

Signing rule: Selskabet tegnes af tre bestyrelsesmedlemmer i forening eller af den samlede bestyrelse

Address and production units

1 active production units

Åboulevarden 37
8000 Aarhus C

Aarhus Municipality · Postcode 8000

Production units
Production unitAddressEmployeesP number
PriceShape ApSÅboulevarden 37, 5, 8000 Aarhus C851024887053

Purpose

Selskabets formål er at lave prissammenligning og prisoptimering af forbrugerprodukter samt aktiviteter, der efter bestyrelsens skøn er forbundet dermed

The purpose is quoted from the register in Danish.

Changes year by year

44 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · management 1
  • Annual report for 2024 published
  • Stewart Holness appointed chair of the board
202417 changesaddress 1 · management 8 · ownership 6 · name 1 · accounts 1
  • Moved to Åboulevarden 37, 5, 8000 Aarhus C
  • David Dong Sun appointed board member
  • John Leslie Messer appointed board member
  • Kemar Akeem Theodore England appointed board member
  • Stefan Rosenlund stepped down as board member
  • Michael August Bonde Christiansen stepped down as chair of the board
  • Jens Ole Svinth Suhr stepped down as board member
  • Polaris BidCo ApS registered as owner (100%)
  • Cubis Projekt ApS is no longer registered as owner
  • STEFAN ROSENLUND HOLDING ApS is no longer registered as owner
  • CIM Invest 2 ApS is no longer registered as owner
  • F. Christiansen Holding ApS is no longer registered as owner
  • K. STRAND HOLDING ApS is no longer registered as owner
  • Name changed from PriceShape A/S to PriceShape ApS
  • Annual report for 2023 published
  • Kasper Rittig Strand appointed director
  • Stefan Rosenlund appointed board member
20231 changeaccounts 1
  • Annual report for 2022 published
20222 changesaddress 1 · accounts 1
  • Moved to Vindrosen 41, 1. 2, 8240 Risskov
  • Annual report for 2021 published
20214 changesownership 2 · merger 1 · accounts 1
  • Cubis Projekt ApS registered as owner (20%)
  • Jens Ole Svinth Suhr is no longer registered as owner
  • Merger registered in CVR
  • Annual report for 2020 published
20204 changescapital 1 · ownership 1 · address 2
  • Share capital changed from 3,500,000 DKK to 3,694,445 DKK
  • STEFAN ROSENLUND HOLDING ApS registered as owner (10%)
  • Moved to Møllehatten 21, 2. 2, 8240 Risskov
  • Moved to Mariane Thomsens Gade 1C, 3. 4, 8000 Aarhus C
201913 changesownership 6 · address 1 · founded 1 · management 5
  • Jens Ole Svinth Suhr registered as owner (20%)
  • Cubis ApS is no longer registered as owner
  • Moved to Mariane Thomsens Gade 1C, 3. 4, 8000 Aarhus C
  • Registered as PriceShape A/S
  • Frederik Christiansen appointed board member
  • Michael August Bonde Christiansen appointed chair of the board
  • Kasper Rittig Strand appointed board member
  • Frederik Christiansen appointed director
  • Jens Ole Svinth Suhr appointed board member
  • Cubis ApS registered as owner (20%)
  • CIM Invest 2 ApS registered as owner (20%)
  • F. Christiansen Holding ApS registered as owner (20%)
  • K. STRAND HOLDING ApS registered as owner (20%)

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction