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Pouches Denmark ApS

Private limited companyCVR 44149990GrindstedActive

Pouches Denmark ApS is a private limited company, based in Grindsted, active in retail sale of tobacco products, founded in 2023. Net profit fell 28% from 2024 to 2025, ending at DKK 7.1m. Measured by gross profit, it ranks no. 3 of 14 companies in the industry in the database. With 46 employees, the company is about 7 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 22.2m+15.3% vs. 2024
Net profitDKK 7.1m−28% vs. 2024
EquityDKK 2.7m−74.8% vs. 2024
Employees46latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 15% (2024 → 2025), to DKK 22.2m.
  • Net profit fell 28% (2024 → 2025), to DKK 7.1m.
  • Equity fell 75% (2024 → 2025), to DKK 2.7m.

Employees

  • 10 more employees than a year earlier: 46 (07/2026) against 36 (07/2025).

Management and owners, last 24 months

  • New owners registered: J Lønborg Holding ApS (20/04/2026).
  • No longer registered as owner: J Lønborg Holding ApS (19/04/2026).

Registrations, last 24 months

  • 18/12/2025: Moved to Thorsvej 243, 7200 Grindsted
  • 01/01/2025: Industry changed to Retail sale of tobacco products (472600)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2023–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202320242025
EquityNet profit
Financial figures for Pouches Denmark ApS
202320242025Change
Revenuenot statednot statednot stated–
Gross profit9,01019,27722,222+15.3%
Operating profit (EBIT)5,67912,3619,249−25.2%
Profit before tax5,59612,1539,098−25.1%
Net profit4,3779,8427,090−28%
Total assets15,72820,28619,860−2.1%
Equity7,61810,8602,737−74.8%
Liabilities7,7229,42617,112+81.5%
Cash and cash equivalents3,3622,905411−85.9%
Average number of employees71017+70%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 5mDKK 10mDKK 15mDKK 20m202320242025
Gross profitMedian, the industry (14 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 75% from 2024 to 2025 (DKK 10.9m to DKK 2.7m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

3 financial years
Annual reports for Pouches Denmark ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202513/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202427/02/2025The companyPDFXBRL
202301/01/2023 – 31/12/202308/07/2024The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0102030405011/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

14 companies in the database

Comparison with the other companies in retail sale of tobacco products based on the latest financial year.

Gross profitDKK 22.2mNo. 3 of 14
Better than 85% of the companies in the industry
EquityDKK 2.7mNo. 8 of 14
Better than 46% of the companies in the industry
Number of employees46No. 3 of 14
Better than 85% of the companies in the industry

Industry median: gross profit DKK 4.1m, net profit DKK 826k, equity DKK 3.1m, 7 employees.

DKK 378kDKK 1.3mDKK 4.4mDKK 15mDKK 34.1mHere
Distribution of gross profit for 14 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with 20–49 employees9,922 companies in the comparison
No. 2,409of 9,892
Better than 76%
No. 5,953of 9,922
Better than 40%
Companies that are founded within the last five years16,662 companies in the comparison
No. 377of 16,614
Better than 98%
No. 1,994of 16,661
Better than 88%
All companies of type ApS66,508 companies in the comparison
No. 2,146of 66,379
Better than 97%
No. 16,848of 66,505
Better than 75%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of tobacco products
Gross profit
  1. Pouches Denmark ApSDKK 22.2m
  2. GEjSER ApSDKK 51.3m
  3. Chokodan Struer ApSDKK 30.6m
Net profit
  1. Pouches Denmark ApSDKK 7.1m
  2. GEjSER ApSDKK 2.6m
  3. Chokodan Struer ApSDKK 6.6m
Equity
  1. Pouches Denmark ApSDKK 2.7m
  2. GEjSER ApSDKK 22.9m
  3. Chokodan Struer ApSDKK 175.5m
Employees
  1. Pouches Denmark ApS46
  2. GEjSER ApS187
  3. Chokodan Struer ApS139

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • J Lønborg Holding ApS90%
Pouches Denmark ApS

Management

1 active registrations

Executive management

Executive management at Pouches Denmark ApS
NameRoleAppointed
Jonas Lønborg MikkelsenDirector28/06/2023
Auditor
Grant Thornton, Godkendt Revisionspartnerselskab
Founders
Jonas Lønborg Mikkelsen

Signing rule: Selskabet tegnes af direktøren

Address and production units

1 active production units

Thorsvej 243
7200 Grindsted

Billund Municipality · Postcode 7200

Production units
Production unitAddressEmployeesP number
Pouches Denmark ApSThorsvej 243, 7200 Grindsted471029437463

Purpose

Selskabets formål er at drive virksomhed med salg af nikotinbaserede produkter.

The purpose is quoted from the register in Danish.

Changes year by year

12 registered events
20263 changesownership 2 · accounts 1
  • J Lønborg Holding ApS registered as owner (90%)
  • J Lønborg Holding ApS is no longer registered as owner
  • Annual report for 2025 published
20253 changesaddress 1 · accounts 1 · industry 1
  • Moved to Thorsvej 243, 7200 Grindsted
  • Annual report for 2024 published
  • Industry changed to Retail sale of tobacco products (472600)
20243 changesownership 2 · accounts 1
  • J Lønborg Holding ApS registered as owner (100%)
  • Jonas Lønborg Mikkelsen is no longer registered as owner
  • Annual report for 2023 published
20233 changesfounded 1 · management 1 · ownership 1
  • Registered as Pouches Denmark ApS
  • Jonas Lønborg Mikkelsen appointed director
  • Jonas Lønborg Mikkelsen registered as owner (100%)

Related companies

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction