BeTrendy ApS
Private limited companyCVR 38758640RoskildeActive
BeTrendy ApS is a private limited company, based in Roskilde, active in retail sale of tobacco products, founded in 2017. Measured by gross profit, it ranks no. 7 of 14 companies in the industry in the database. Equity grew to DKK 3.5m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Revenue fell 2% (2024 → 2025), to DKK 8.3m.
- Equity rose 78% (2024 → 2025), to DKK 3.5m.
Management and owners, last 24 months
- New in management: Dennis Paw Nielsen (ceo, 24/09/2026).
- Stepped down: Dennis Paw Nielsen (director, 11/08/2026).
Registrations, last 24 months
- 02/10/2026: Status changed to active
- 11/08/2026: Status changed to under compulsory dissolution
- 01/01/2025: Industry changed to Retail sale of tobacco products (472600)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2018–2025 · amounts in DKK thousandEquity and net profit
| 2018 | 2019 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | 8,410 | 8,480 | 8,327 | −1.8% |
| Gross profit | 738 | 619 | 2,217 | 4,798 | 4,902 | 4,908 | +0.1% |
| Operating profit (EBIT) | −195 | −83 | 31 | 275 | 2,021 | 2,010 | −0.5% |
| Profit before tax | −207 | −85 | 29 | 277 | 2,015 | 1,997 | −0.9% |
| Net profit | −178 | −82 | 23 | 216 | 1,571 | 1,558 | −0.9% |
| Total assets | 768 | 627 | 521 | 1,275 | 3,242 | 4,595 | +41.7% |
| Equity | 403 | 321 | 205 | 421 | 1,992 | 3,550 | +78.2% |
| Liabilities | 359 | 303 | 316 | 854 | 1,250 | 1,045 | −16.4% |
| Cash and cash equivalents | 95 | 117 | 175 | 920 | 2,795 | 4,167 | +49.1% |
| Average number of employees | 3 | 3 | 2 | 2 | 2 | 2 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2018, 2019, 2022: smaller companies may omit it, and we do not derive it from other figures. The register has no financial statements for 2020, 2021 (changed financial year or not filed).
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 05/10/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 13/07/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 29/06/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 02/07/2023 | The company | PDF not statedXBRL |
| 2019 | 01/01/2019 – 31/12/2019 | 19/08/2021 | The company | PDFXBRL |
| 2018 | 01/01/2018 – 31/12/2018 | 25/06/2019 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
14 companies in the databaseComparison with the other companies in retail sale of tobacco products based on the latest financial year.
Industry median: gross profit DKK 4.1m, net profit DKK 826k, equity DKK 3.1m, 7 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 13,688of 69,742 Better than 80% | No. 17,506of 69,964 Better than 75% |
| Same industry and fewer than 20 employees11 companies in the comparison | No. 4of 11 Better than 70% | No. 4of 11 Better than 70% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 8,785of 33,588 Better than 74% | No. 7,606of 33,687 Better than 77% |
| All companies of type ApS66,508 companies in the comparison | No. 14,035of 66,379 Better than 79% | No. 14,178of 66,505 Better than 79% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of tobacco products- BeTrendy ApSDKK 4.9m
- GEjSER ApSDKK 51.3m
- Chokodan Struer ApSDKK 30.6m
- BeTrendy ApSDKK 1.6m
- GEjSER ApSDKK 2.6m
- Chokodan Struer ApSDKK 6.6m
- BeTrendy ApSDKK 3.5m
- GEjSER ApSDKK 22.9m
- Chokodan Struer ApSDKK 175.5m
- BeTrendy ApS2
- GEjSER ApS187
- Chokodan Struer ApS139
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Dennis Paw Nielsen100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Dennis Paw Nielsen | CEO | 24/09/2026 |
- Founders
- Dennis Paw Nielsen
Former management (3)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Dennis Paw Nielsen | Director | 21/06/2017 | 22/10/2020 |
| Bjarne Flemming Skov | Liquidator | 03/11/2020 | 21/01/2021 |
| Dennis Paw Nielsen | Director | 21/01/2021 | 11/08/2026 |
Signing rule: Virksomheden tegnes af 1 direktør
Address and production units
1 active production unitsRingstedvej 73
4000 Roskilde
Roskilde Municipality · Postcode 4000
Other companies at the address (1)
- Byens Autoteknik ApSOther repair and maintenance of motor vehicles n.e.c.
| Production unit | Address | Employees | P number |
|---|---|---|---|
| BeTrendy ApS | Ringstedvej 73, 4000 Roskilde | 2 | 1022597899 |
Purpose
Virksomhedens formål er salg af E-cigaretter samt dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
18 registered events20265 changesaccounts 1 · status 2 · management 2
- AccountsAnnual report for 2025 published
- StatusStatus changed to active
- ManagementDennis Paw Nielsen appointed ceo
- StatusStatus changed to under compulsory dissolution
- ManagementDennis Paw Nielsen stepped down as director
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of tobacco products (472600)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20213 changesaccounts 1 · status 1 · management 1
- AccountsAnnual report for 2019 published
- StatusStatus changed to active
- ManagementDennis Paw Nielsen appointed director
20202 changesstatus 1 · management 1
- StatusStatus changed to under compulsory dissolution
- ManagementDennis Paw Nielsen stepped down as director
20191 changeaccounts 1
- AccountsAnnual report for 2018 published
20173 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as BeTrendy ApS
- ManagementDennis Paw Nielsen appointed director
- OwnershipDennis Paw Nielsen registered as owner (100%)
Related companies
Same people in management
- Houlberg Instrumentering A/Svia Bjarne Flemming Skov
Largest in the industry
- GEjSER ApSDKK 51.3m
- Chokodan Struer ApSDKK 30.6m
- Pouches Denmark ApSDKK 22.2m
- The Danish Pipe Shop ApsDKK 8.3m
- Dampkæden ApSDKK 5.5m
- Din eCigaret ApSDKK 5.2m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.