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Politically Incorrect Tours ApS

Private limited companyCVR 43726560København VActive

Politically Incorrect Tours ApS is a private limited company, based in København V, active in other reservation service and related activities, founded in 2022. Equity was negative at the end of 2025 (−DKK 45,269). The company went from a profit in 2024 to a loss of DKK 85,631 in 2025. With 14 employees, the company is about 4 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 1.8m+12.3% vs. 2024
Net profit−DKK 85,631−134.6% vs. 2024
Equity−DKK 45,269−116.9% vs. 2024
Employees14latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 12% (2024 → 2025), to DKK 1.8m.
  • Net profit went from a profit of DKK 247k to a loss of DKK 85,631 (2024 → 2025).
  • Equity turned negative: −DKK 45,269 (2024 → 2025).

Employees

  • 6 more employees than a year earlier: 14 (07/2026) against 8 (07/2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2023–2025 · amounts in DKK thousand

Equity and net profit

−DKK 100k−DKK 50,000DKK 0DKK 50,000DKK 100kDKK 150kDKK 200kDKK 250k202320242025
EquityNet profit
Financial figures for Politically Incorrect Tours ApS
202320242025Change
Revenuenot statednot statednot stated–
Gross profit1,0841,6141,813+12.3%
Operating profit (EBIT)−23320−107−133.5%
Profit before tax−23318−108−134%
Net profit−19247−86−134.6%
Total assets258561628+11.8%
Equity21268−45−116.9%
Liabilities237293673+129.8%
Cash and cash equivalents193414415+0.1%
Average number of employees338+166.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8m202320242025
Gross profitMedian, the industry (28 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 45,269 at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

3 financial years
Annual reports for Politically Incorrect Tours ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202530/06/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202418/03/2025The companyPDFXBRL
202321/12/2022 – 31/12/202313/06/2024The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681012141608/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

28 companies in the database

Comparison with the other companies in other reservation service and related activities based on the latest financial year.

Gross profitDKK 1.8mNo. 12 of 28
Better than 59% of the companies in the industry
Equity−DKK 45,269No. 21 of 28
Better than 26% of the companies in the industry
Number of employees14No. 7 of 28
Better than 78% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 379, equity DKK 221k, 4 employees.

DKK 100kDKK 314kDKK 988kDKK 3.1mDKK 6.7mHere
Distribution of gross profit for 25 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 32,998of 69,742
Better than 53%
No. 61,253of 69,964
Better than 12%
Same industry and fewer than 20 employees28 companies in the comparison
No. 12of 28
Better than 59%
No. 21of 28
Better than 26%
Companies that are founded within the last five years16,662 companies in the comparison
No. 6,166of 16,614
Better than 63%
No. 13,517of 16,661
Better than 19%
All companies of type ApS66,508 companies in the comparison
No. 31,939of 66,379
Better than 52%
No. 57,578of 66,505
Better than 13%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other reservation service and related activities
Gross profit
  1. Politically Incorrect Tours ApSDKK 1.8m
  2. LuggageHero A/SDKK 9.8m
  3. Destination Bornholm ApSDKK 7.1m
Net profit
  1. Politically Incorrect Tours ApS−DKK 85,631
  2. LuggageHero A/SDKK 606k
  3. Destination Bornholm ApSDKK 104k
Equity
  1. Politically Incorrect Tours ApS−DKK 45,269
  2. LuggageHero A/SDKK 3.4m
  3. Destination Bornholm ApSDKK 1.3m
Employees
  1. Politically Incorrect Tours ApS14
  2. LuggageHero A/S7
  3. Destination Bornholm ApS18

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Magnus Eggers Smitsdorf66.67%
  • James Stuart Hunt10%
Politically Incorrect Tours ApS

Management

1 active registrations

Executive management

Executive management at Politically Incorrect Tours ApS
NameRoleAppointed
Magnus Eggers SmitsdorfDirector21/12/2022
Founders
Magnus Eggers Smitsdorf, Roger Henry Beale, James Stuart Hunt, Troels Andersen Kjær, Mariana Rocio Fernandez Correa

Signing rule: Selskabet tegnes af direktionen.

Address and production units

1 active production units

Sankelmarksgade 12
1676 København V

København Municipality · Postcode 1676

Production units
Production unitAddressEmployeesP number
Politically Incorrect Tours ApSSankelmarksgade 12, 2. th, 1676 København V171028859712

Purpose

Selskabets formål er at forestå drift af turvirksomhed for internationale turister og hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

9 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20242 changesaccounts 1 · industry 1
  • Annual report for 2023 published
  • Industry changed to Other reservation service and related activities (799000)
20231 changeindustry 1
  • Industry changed to Other business support service activities n.e.c. (829900)
20224 changesfounded 1 · management 1 · ownership 2
  • Registered as Politically Incorrect Tours ApS
  • Magnus Eggers Smitsdorf appointed director
  • Magnus Eggers Smitsdorf registered as owner (66.67%)
  • James Stuart Hunt registered as owner (10%)

Related companies

Same industry in København

See all →

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction