CVRdatabase
Menu

Destination Sjælland A/S

Public limited companyCVR 34897034SlagelseActive

Destination Sjælland A/S is a public limited company, based in Slagelse, active in other reservation service and related activities, founded in 2012. Net profit fell 9% from 2024 to 2025, ending at DKK 445k. Measured by gross profit, it ranks no. 3 of 28 companies in the industry in the database. With 13 employees, the company is about 4 times larger than the industry median.

Follow
PDF reportCompare

Key figures · financial year 2025

Gross profitDKK 6.2m−4.7% vs. 2024
Net profitDKK 445k−8.9% vs. 2024
EquityDKK 2.5m+21.8% vs. 2024
Employees13latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 5% (2024 → 2025), to DKK 6.2m.
  • Net profit fell 9% (2024 → 2025), to DKK 445k.
  • Equity rose 22% (2024 → 2025), to DKK 2.5m.

Management and owners, last 24 months

  • New in management: Kristoffer Møller Hansen (board member, 01/01/2026), Christian Christensen (board member, 01/01/2026) and Mick Alexander Keller (board member, 01/01/2026) (+1).
  • Stepped down: Kasper Lomholdt (board member, 01/01/2026), Lars Hagen Mortensen (board member, 01/01/2026) and Lars Jørgen Schmidt (board member, 01/01/2026) (+1).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1m−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5m202020212022202320242025
EquityNet profit
Financial figures for Destination Sjælland A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit7,3086,1565,9836,3606,5246,216−4.7%
Operating profit (EBIT)–22−569486484559+15.6%
Profit before tax−184−37−587486489553+13.1%
Net profit−245−105−587522489445−8.9%
Total assets7,4063,2122,5992,6343,9803,667−7.9%
Equity1,9711,6171,0291,5512,0402,486+21.8%
Liabilities–1,5961,5701,0821,9391,181−39.1%
Cash and cash equivalents5,0981,4901,2801,2543,2392,528−22%
Average number of employees7129998−11.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202020212022202320242025
Gross profitMedian, the industry (28 companies)

Annual reports

6 financial years
Annual reports for Destination Sjælland A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202501/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202427/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202309/09/2024The companyPDFXBRL
202201/01/2022 – 31/12/202227/04/2023The companyPDFXBRL
202101/01/2021 – 31/12/202125/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202021/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810121416182008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

28 companies in the database

Comparison with the other companies in other reservation service and related activities based on the latest financial year.

Gross profitDKK 6.2mNo. 3 of 28
Better than 93% of the companies in the industry
EquityDKK 2.5mNo. 3 of 28
Better than 93% of the companies in the industry
Number of employees13No. 7 of 28
Better than 78% of the companies in the industry

Industry median: gross profit DKK 1.3m, net profit DKK 379, equity DKK 221k, 4 employees.

DKK 100kDKK 314kDKK 988kDKK 3.1mDKK 6.7mHere
Distribution of gross profit for 25 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 10,224of 69,742
Better than 85%
No. 21,586of 69,964
Better than 69%
Same industry and fewer than 20 employees28 companies in the comparison
No. 3of 28
Better than 93%
No. 3of 28
Better than 93%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 7,100of 33,588
Better than 79%
No. 9,499of 33,687
Better than 72%
All companies of type A/S18,025 companies in the comparison
No. 11,064of 17,786
Better than 38%
No. 13,918of 18,024
Better than 23%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Other reservation service and related activities
Gross profit
  1. Destination Sjælland A/SDKK 6.2m
  2. LuggageHero A/SDKK 9.8m
  3. Destination Bornholm ApSDKK 7.1m
Net profit
  1. Destination Sjælland A/SDKK 445k
  2. LuggageHero A/SDKK 606k
  3. Destination Bornholm ApSDKK 104k
Equity
  1. Destination Sjælland A/SDKK 2.5m
  2. LuggageHero A/SDKK 3.4m
  3. Destination Bornholm ApSDKK 1.3m
Employees
  1. Destination Sjælland A/S13
  2. LuggageHero A/S7
  3. Destination Bornholm ApS18

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Holbæk Kommune20%
  • Kalundborg Kommune20%
  • Slagelse Kommune20%
  • Sorø Kommune20%
Destination Sjælland A/S

Management

9 active registrations

Executive management

Executive management at Destination Sjælland A/S
NameRoleAppointed
Morten JensenDirector01/03/2022

Board of directors

Board of directors at Destination Sjælland A/S
NameRoleAppointed
Torben BernerBoard member05/01/2018
Hans Erik MunkBoard member01/01/2022
Connie Sten Bille ChristensenChair of the board01/01/2022
Christian Stampe DuusBoard member01/01/2022
Kristoffer Møller HansenBoard member01/01/2026
Christian ChristensenBoard member01/01/2026
Mick Alexander KellerBoard member01/01/2026
Anne Grethe JensenBoard member01/01/2026
Founders
Kalundborg Kommune, Slagelse Kommune
Former management (45)
Former management at Destination Sjælland A/S
NameRoleAppointedResigned
Svend-Erik KristensenBoard member21/12/201201/01/2016
Torben AndersenBoard member21/12/201210/04/2015
Henrik Ulf PeterssonBoard member21/12/201229/03/2016
Hans Ole DrostBoard member21/12/201228/03/2014
Claus Steen MadsenDirector21/12/201231/08/2013
Jørgen Bay-KastrupBoard member21/12/201228/03/2014
Flemming Aarup ErichsenBoard member21/12/201228/03/2014
Bent Fin RasmussenBoard member21/12/201228/03/2014
Hanne BrøndelBoard member21/12/201228/03/2014
Svend Erik AutzenBoard member21/12/201205/01/2018
Lars Henrik NielsenDirector01/09/201319/12/2016
Torben Toft AndersenBoard member28/03/201405/01/2018
Jens Arne WorsøeBoard member28/03/201405/01/2018
Troels ChristensenBoard member28/03/201405/01/2018
Poul BuurBoard member28/03/201427/05/2015
Lis TriblerBoard member28/03/201431/12/2021
Poul BuurChair of the board28/05/201505/01/2018
Michael Molvær LauritsenBoard member01/01/201620/12/2016
Niels Aalbæk JensenBoard member01/01/201610/10/2016
Bo Osmonn ChristensenBoard member01/01/201605/01/2018
Anne Charlotte SabroeBoard member01/01/201602/01/2020
Anne MadsenBoard member01/01/201602/01/2020
Gittemarija Malene Fabricius Jensen FyrkovBoard member29/03/201605/01/2018
Lars Hagen MortensenBoard member19/10/201602/01/2020
Anette MossCEO19/12/201630/09/2017
Louise Hauge GlieseBoard member21/04/201704/01/2018
Jens MüllerCEO01/10/201715/12/2021
Birgitte Ida DinesenDeputy chair05/01/201802/01/2020
Knud VincentsBoard member05/01/201802/01/2020
Martin Christian JørgensenBoard member05/01/201801/01/2020
Martin Alfred SchwartzbachBoard member05/01/201831/12/2021
Louise Hauge GlieseChair of the board05/01/201802/01/2020
Per Stangby ThuesenBoard member05/01/201802/01/2020
Kristine Vesterskov OlsenBoard member05/01/201802/01/2020
Martin Vilmann WellejusBoard member02/01/202031/12/2021
Martin Christian JørgensenBoard member02/01/202031/12/2021
Kåre Bo Holm DyvekærBoard member02/01/202030/06/2021
Jane DahlBoard member02/01/202031/12/2021
Carsten AndersenBoard member02/01/202031/12/2021
Kasper LomholdtBoard member02/01/202001/01/2026
Thomas Strecker Lerbak AdelskovBoard member02/01/202030/06/2021
Mie DanielsenCEO15/12/202128/02/2022
Lars Hagen MortensenBoard member01/01/202201/01/2026
Lars Jørgen SchmidtBoard member01/01/202201/01/2026
Troels ChristensenBoard member01/01/202201/01/2026

Signing rule: Selskabet tegnes af den samlede bestyrelse, af bestyrelsesformanden i forening med direktøren eller af 2 bestyrelsesmedlemmer i forening med direktøren.

Address and production units

2 active production units

Sdr.Stationsvej 26
4200 Slagelse

Slagelse Municipality · Postcode 4200

Production units
Production unitAddressEmployeesP number
Destination Sjælland A/SSdr.Stationsvej 26, 4200 Slagelse21018163639
Destination Sjælland A/SNyvangs Allé 4, 4300 Holbæk11025490610

Purpose

Selskabets formål er at varetage turistfremmende aktiviteter for aktionærerne samt anden virksomhed, som efter bestyrelsens skøn er nært beslægtet hermed, og som ligger inden for rammerne af den til enhver tid gældende lovgivning, pt. lovbekendtgørelse nr. 1518 af 18. december 2018 med senere ændringer om erhvervsfremme samt de uskrevne kommunalfuldmagtsregler.

The purpose is quoted from the register in Danish.

Changes year by year

128 registered events
20269 changesaccounts 1 · management 8
  • Annual report for 2025 published
  • Anne Grethe Jensen appointed board member
  • Mick Alexander Keller appointed board member
  • Christian Christensen appointed board member
  • Kristoffer Møller Hansen appointed board member
  • Lars Jørgen Schmidt stepped down as board member
  • Lars Hagen Mortensen stepped down as board member
  • Troels Christensen stepped down as board member
  • Kasper Lomholdt stepped down as board member
20251 changeaccounts 1
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20229 changesaccounts 1 · management 8
  • Annual report for 2021 published
  • Morten Jensen appointed director
  • Mie Danielsen stepped down as ceo
  • Lars Jørgen Schmidt appointed board member
  • Lars Hagen Mortensen appointed board member
  • Christian Stampe Duus appointed board member
  • Connie Sten Bille Christensen appointed chair of the board
  • Hans Erik Munk appointed board member
  • Troels Christensen appointed board member
202113 changesmanagement 10 · ownership 1 · accounts 1 · capital 1
  • Martin Christian Jørgensen stepped down as board member
  • Carsten Andersen stepped down as board member
  • Jane Dahl stepped down as board member
  • Martin Vilmann Wellejus stepped down as board member
  • Martin Alfred Schwartzbach stepped down as board member
  • Lis Tribler stepped down as board member
  • Mie Danielsen appointed ceo
  • Jens Müller stepped down as ceo
  • Thomas Strecker Lerbak Adelskov stepped down as board member
  • Kåre Bo Holm Dyvekær stepped down as board member
  • Odsherred Kommune is no longer registered as owner
  • Annual report for 2020 published
  • Share capital changed from 1,250,000 DKK to 1,000,000 DKK
202024 changesaddress 1 · name 1 · capital 1 · management 16 · ownership 5
  • Moved to Sdr.Stationsvej 26, 4200 Slagelse
  • Name changed from VISIT VESTSJÆLLAND A/S to Destination Sjælland A/S
  • Share capital changed from 750,000 DKK to 1,250,000 DKK
  • Martin Christian Jørgensen appointed board member
  • Thomas Strecker Lerbak Adelskov appointed board member
  • Kasper Lomholdt appointed board member
  • Carsten Andersen appointed board member
  • Jane Dahl appointed board member
  • Kåre Bo Holm Dyvekær appointed board member
  • Martin Vilmann Wellejus appointed board member
  • Kristine Vesterskov Olsen stepped down as board member
  • Birgitte Ida Dinesen stepped down as deputy chair
  • Knud Vincents stepped down as board member
  • Louise Hauge Gliese stepped down as chair of the board
  • Per Stangby Thuesen stepped down as board member
  • Lars Hagen Mortensen stepped down as board member
  • Anne Charlotte Sabroe stepped down as board member
  • Anne Madsen stepped down as board member
  • Martin Christian Jørgensen stepped down as board member
  • Sorø Kommune registered as owner (20%)
  • Odsherred Kommune registered as owner (20%)
  • Holbæk Kommune registered as owner (20%)
  • Kalundborg Kommune registered as owner (20%)
  • Slagelse Kommune registered as owner (20%)
20193 changesownership 3
  • Kalundborg Kommune is no longer registered as owner
  • Slagelse Kommune is no longer registered as owner
  • Sorø Kommune is no longer registered as owner
201816 changesmanagement 16
  • Kristine Vesterskov Olsen appointed board member
  • Birgitte Ida Dinesen appointed deputy chair
  • Knud Vincents appointed board member
  • Martin Christian Jørgensen appointed board member
  • Martin Alfred Schwartzbach appointed board member
  • Louise Hauge Gliese appointed chair of the board
  • Per Stangby Thuesen appointed board member
  • Torben Berner appointed board member
  • Gittemarija Malene Fabricius Jensen Fyrkov stepped down as board member
  • Bo Osmonn Christensen stepped down as board member
  • Poul Buur stepped down as chair of the board
  • Troels Christensen stepped down as board member
  • Jens Arne Worsøe stepped down as board member
  • Torben Toft Andersen stepped down as board member
  • Svend Erik Autzen stepped down as board member
  • Louise Hauge Gliese stepped down as board member
20173 changesmanagement 3
  • Jens Müller appointed ceo
  • Anette Moss stepped down as ceo
  • Louise Hauge Gliese appointed board member
201617 changesmanagement 13 · capital 1 · ownership 3
  • Michael Molvær Lauritsen stepped down as board member
  • Anette Moss appointed ceo
  • Lars Henrik Nielsen stepped down as director
  • Lars Hagen Mortensen appointed board member
  • Niels Aalbæk Jensen stepped down as board member
  • Gittemarija Malene Fabricius Jensen Fyrkov appointed board member
  • Henrik Ulf Petersson stepped down as board member
  • Share capital changed from 500,000 DKK to 750,000 DKK
  • Anne Charlotte Sabroe appointed board member
  • Anne Madsen appointed board member
  • Bo Osmonn Christensen appointed board member
  • Niels Aalbæk Jensen appointed board member
  • Michael Molvær Lauritsen appointed board member
  • Svend-Erik Kristensen stepped down as board member
  • Kalundborg Kommune registered as owner (33.33%)
  • Slagelse Kommune registered as owner (33.33%)
  • Sorø Kommune registered as owner (33.33%)
20155 changesownership 2 · management 3
  • Kalundborg Kommune is no longer registered as owner
  • Slagelse Kommune is no longer registered as owner
  • Poul Buur appointed chair of the board
  • Poul Buur stepped down as board member
  • Torben Andersen stepped down as board member
201410 changesmanagement 10
  • Troels Christensen appointed board member
  • Lis Tribler appointed board member
  • Poul Buur appointed board member
  • Jens Arne Worsøe appointed board member
  • Torben Toft Andersen appointed board member
  • Hanne Brøndel stepped down as board member
  • Bent Fin Rasmussen stepped down as board member
  • Hans Ole Drost stepped down as board member
  • Jørgen Bay-Kastrup stepped down as board member
  • Flemming Aarup Erichsen stepped down as board member
20133 changesmanagement 2 · industry 1
  • Lars Henrik Nielsen appointed director
  • Claus Steen Madsen stepped down as director
  • Industry changed to Other reservation service and related activities (799000)
201213 changesfounded 1 · management 10 · ownership 2
  • Registered as VISIT VESTSJÆLLAND A/S
  • Svend Erik Autzen appointed board member
  • Torben Andersen appointed board member
  • Hanne Brøndel appointed board member
  • Bent Fin Rasmussen appointed board member
  • Svend-Erik Kristensen appointed board member
  • Henrik Ulf Petersson appointed board member
  • Hans Ole Drost appointed board member
  • Claus Steen Madsen appointed director
  • Jørgen Bay-Kastrup appointed board member
  • Flemming Aarup Erichsen appointed board member
  • Kalundborg Kommune registered as owner (50%)
  • Slagelse Kommune registered as owner (50%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction