Podi ApS
Private limited companyCVR 39160552BrønderslevActive
Podi ApS is a private limited company, based in Brønderslev, active in planning and design of advertising campaigns, founded in 2017. Net profit rose 75% from 2024 to 2025, ending at DKK 150k. Equity grew to DKK 905k in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 14% (2024 → 2025), to DKK 3m.
- Net profit rose 75% (2024 → 2025), to DKK 150k.
- Equity rose 20% (2024 → 2025), to DKK 905k.
Employees
- 2 fewer employees than a year earlier: 3 (07/2026) against 5 (07/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 2,355 | 3,300 | 2,840 | 2,866 | 2,654 | 3,029 | +14.1% |
| Operating profit (EBIT) | 472 | 306 | 214 | 257 | 110 | 207 | +88.2% |
| Profit before tax | 460 | 295 | 207 | 260 | 110 | 201 | +83.2% |
| Net profit | 398 | 209 | 152 | 193 | 86 | 150 | +74.7% |
| Total assets | 2,040 | 1,746 | 1,758 | 1,574 | 1,288 | 1,619 | +25.7% |
| Equity | 828 | 924 | 876 | 869 | 755 | 905 | +19.9% |
| Liabilities | 1,212 | 822 | 882 | 705 | 526 | 704 | +33.9% |
| Cash and cash equivalents | 1,185 | 479 | 737 | 1,034 | 322 | 813 | +152.4% |
| Average number of employees | 5 | 7 | 6 | 5 | 5 | 5 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 19/05/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 03/06/2025 | The company | PDF not statedXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 24/05/2024 | The company | PDF not statedXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 19/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 16/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 24/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 22,403of 69,742 Better than 68% | No. 34,968of 69,964 Better than 50% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 206of 633 Better than 68% | No. 224of 634 Better than 65% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 12,983of 33,588 Better than 61% | No. 16,115of 33,687 Better than 52% |
| All companies of type ApS66,508 companies in the comparison | No. 22,130of 66,379 Better than 67% | No. 30,817of 66,505 Better than 54% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Podi ApSDKK 3m
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Podi ApSDKK 150k
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Podi ApSDKK 905k
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Podi ApS3
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- KEBU Holding ApS33.33%
- Fredenico Holding ApS50%
Subsidiaries are shown only if they are in the database.
Management
2 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Kent Bjerg Budolfsen | Director | 23/09/2020 |
| Henrik Thomsen | Director | 23/09/2020 |
- Founders
- Bent Erik Andersen
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Bent Erik Andersen | Director | 13/12/2017 | 31/08/2018 |
| Henrik Thomsen | CEO | 31/08/2018 | 22/09/2020 |
Signing rule: Selskabet tegnes af to direktører.
Address and production units
1 active production unitsBredgade 35
9700 Brønderslev
Brønderslev Municipality · Postcode 9700
Other companies at the address (1)
- Baltas ApSAccounting, bookkeeping and auditing; tax consultancy
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PODI ApS | Bredgade 35, 9700 Brønderslev | 3 | 1023118196 |
Purpose
Selskabets formål er online markedsføring og hermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
35 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20217 changesownership 6 · accounts 1
- OwnershipFredenico Holding ApS registered as owner (50%)
- OwnershipKEBU Holding ApS registered as owner (33.33%)
- OwnershipHK Nyt Holding ApS is no longer registered as owner
- OwnershipHK Nyt Holding ApS registered as owner (100%)
- OwnershipKent Bjerg Budolfsen is no longer registered as owner
- OwnershipHenrik Thomsen is no longer registered as owner
- AccountsAnnual report for 2020 published
20206 changesname 1 · capital 1 · management 3 · address 1
- NameName changed from IDOP IVS to PODI ApS
- CapitalShare capital changed from 100 DKK to 40,000 DKK
- ManagementKent Bjerg Budolfsen appointed director
- ManagementHenrik Thomsen appointed director
- ManagementHenrik Thomsen stepped down as ceo
- AddressMoved to Bredgade 35, 9700 Brønderslev
20195 changesownership 5
- OwnershipKent Bjerg Budolfsen registered as owner (33.33%)
- OwnershipHenrik Thomsen registered as owner (50%)
- OwnershipJan Robert Hansen is no longer registered as owner
- OwnershipHenrik Thomsen is no longer registered as owner
- OwnershipKent Bjerg Budolfsen is no longer registered as owner
20188 changesaddress 2 · management 2 · ownership 4
- AddressMoved to Bredgade 47, 9700 Brønderslev
- AddressMoved to Bredgade 47, 9700 Brønderslev
- ManagementHenrik Thomsen appointed ceo
- ManagementBent Erik Andersen stepped down as director
- OwnershipJan Robert Hansen registered as owner (20%)
- OwnershipHenrik Thomsen registered as owner (33.33%)
- OwnershipKent Bjerg Budolfsen registered as owner (25%)
- OwnershipBent Erik Andersen is no longer registered as owner
20173 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as IDOP IVS
- ManagementBent Erik Andersen appointed director
- OwnershipBent Erik Andersen registered as owner (100%)
Related companies
Same people in management
- Det Nordjyske Mediehus A/Svia Kent Bjerg Budolfsen
- EH Aalborg ApSvia Henrik Thomsen
- Nordjyske Holding A/Svia Kent Bjerg Budolfsen
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.