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Po Detail A/S

Public limited companyCVR 26936586HillerødActive

Po Detail A/S is a public limited company, based in Hillerød, active in retail sale of electrical household appliances, founded in 2002. After a loss in 2024, the company made a profit of DKK 21,043 in 2025. With 15 employees, the company is about 5 times larger than the industry median. Gross profit is higher than that of 92% of the companies in the industry in the database.

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Key figures · financial year 2025

Gross profitDKK 6.3m+7% vs. 2024
Net profitDKK 21,043+103.1% vs. 2024
EquityDKK 3.8m+0.6% vs. 2024
Employees15latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 7% (2024 → 2025), to DKK 6.3m.
  • Net profit went from a loss of DKK 685k to a profit of DKK 21,043 (2024 → 2025).

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1mDKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m202020212022202320242025
EquityNet profit
Financial figures for Po Detail A/S
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit7,3577,7796,5045,7775,8896,298+7%
Operating profit (EBIT)1,4321,516450−89−101240+336.9%
Profit before tax1,3021,400323−290−31321+106.7%
Net profit1,3571,724252−227−68521+103.1%
Total assets13,54215,32114,96414,96115,00515,236+1.5%
Equity2,7424,4664,7194,4923,8073,828+0.6%
Liabilities10,80010,85410,24610,46911,19811,408+1.9%
Cash and cash equivalents448303252264347835+141%
Average number of employees151616151415+7.1%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7mDKK 8m202020212022202320242025
Gross profitMedian, the industry (158 companies)

Annual reports

6 financial years
Annual reports for Po Detail A/S
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202505/03/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202410/03/2025The companyPDFXBRL
202301/01/2023 – 31/12/202311/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202202/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202111/03/2022The companyPDFXBRL
202001/01/2020 – 31/12/202025/03/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681012141609/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

158 companies in the database

Comparison with the other companies in retail sale of electrical household appliances based on the latest financial year.

Gross profitDKK 6.3mNo. 14 of 158
Better than 92% of the companies in the industry
EquityDKK 3.8mNo. 38 of 158
Better than 76% of the companies in the industry
Number of employees15No. 9 of 158
Better than 95% of the companies in the industry

Industry median: gross profit DKK 2.3m, net profit DKK 277k, equity DKK 1.3m, 3 employees.

DKK 100kDKK 935kDKK 8.7mDKK 81.8mDKK 362.9mHere
Distribution of gross profit for 152 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 10,054of 69,742
Better than 86%
No. 16,745of 69,964
Better than 76%
Same industry and fewer than 20 employees150 companies in the comparison
No. 6of 150
Better than 97%
No. 30of 150
Better than 81%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 8,391of 24,791
Better than 66%
No. 11,072of 24,909
Better than 56%
All companies of type A/S18,025 companies in the comparison
No. 11,014of 17,786
Better than 38%
No. 12,515of 18,024
Better than 31%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Retail sale of electrical household appliances
Gross profit
  1. Po Detail A/SDKK 6.3m
  2. Elgiganten A/SDKK 764.4m
  3. Power A/SDKK 430.6m
Net profit
  1. Po Detail A/SDKK 21,043
  2. Elgiganten A/SDKK 67.6m
  3. Power A/SDKK 47.7m
Equity
  1. Po Detail A/SDKK 3.8m
  2. Elgiganten A/SDKK 479.5m
  3. Power A/SDKK 384.3m
Employees
  1. Po Detail A/S15
  2. Elgiganten A/S2,181
  3. Power A/S1,117

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Dina Holding ApS100%
Po Detail A/S

Management

4 active registrations

Executive management

Executive management at Po Detail A/S
NameRoleAppointed
Dina Wiisbye Boje OlsenDirector30/12/2002

Board of directors

Board of directors at Po Detail A/S
NameRoleAppointed
Peiter Gerner OlsenBoard member30/12/2002
Dina Wiisbye Boje OlsenBoard member30/12/2002
Bjarne Boje SørensenBoard member01/11/2007
Former management (3)
Former management at Po Detail A/S
NameRoleAppointedResigned
Conny Merete OlsenBoard member30/12/200220/03/2006
Dion Wiisbye OlsenBoard member30/12/200220/03/2006
Henning Skree JensenBoard member20/03/200601/11/2007

Signing rule: Selskabet tegnes af direktøren eller 2 medlemmer af bestyrelsen i forening.

Address and production units

2 active production units

Vølundsvej 3
3400 Hillerød

Hillerød Municipality · Postcode 3400

Production units
Production unitAddressEmployeesP number
PO DETAIL A/SVølundsvej 3, 3400 Hillerød91009609241
Peiter Olsen Belysning og Hårde HvidevarerVølundsvej 3, 3400 Hillerød21017204706

Purpose

Selskabets formål er at drive detailvirksomhed og hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

19 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20081 changeindustry 1
  • Industry changed to Retail sale of electrical household appliances (475400)
20072 changesmanagement 2
  • Bjarne Boje Sørensen appointed board member
  • Henning Skree Jensen stepped down as board member
20063 changesmanagement 3
  • Henning Skree Jensen appointed board member
  • Conny Merete Olsen stepped down as board member
  • Dion Wiisbye Olsen stepped down as board member
20051 changeownership 1
  • DINA HOLDING ApS registered as owner (100%)
20026 changesfounded 1 · management 5
  • Registered as PO DETAIL A/S
  • Conny Merete Olsen appointed board member
  • Dina Wiisbye Boje Olsen appointed board member
  • Dina Wiisbye Boje Olsen appointed director
  • Peiter Gerner Olsen appointed board member
  • Dion Wiisbye Olsen appointed board member

Related companies

Same industry in Hillerød

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Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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