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Pierini People ApS

Private limited companyCVR 30611373BirkerødActive

Pierini People ApS is a private limited company, based in Birkerød, active in operation of day spas, saunas and steam baths, founded in 2007. Net profit rose 120% from 2024 to 2025, ending at DKK 167k. With 6 employees, the company is about 6 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 1.3m+36% vs. 2024
Net profitDKK 167k+120.1% vs. 2024
EquityDKK 1.8m+10.5% vs. 2024
Employees6latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 36% (2024 → 2025), to DKK 1.3m.
  • Net profit rose 120% (2024 → 2025), to DKK 167k.
  • Equity rose 11% (2024 → 2025), to DKK 1.8m.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Operation of day spas, saunas and steam baths (962300)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 500kDKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for Pierini People ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit961518−89809191,251+36%
Operating profit (EBIT)889−42−312112101234+131.2%
Profit before tax883−65−342112110222+101.5%
Net profit745−59−32813676167+120.1%
Total assets2,0292,1581,8762,5692,0203,927+94.4%
Equity1,7671,7081,3801,5161,5921,759+10.5%
Liabilities2624504961,0534282,168+406.1%
Cash and cash equivalents1,4091,2738741,8071,3112,992+128.3%
Average number of employees1111110%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2m202020212022202320242025
Gross profitMedian, the industry (127 companies)

Annual reports

6 financial years
Annual reports for Pierini People ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202502/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202410/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202312/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202221/07/2023The companyPDFXBRL
202101/01/2021 – 31/12/202101/08/2022The companyPDFXBRL
202001/01/2020 – 31/12/202009/07/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

127 companies in the database

Comparison with the other companies in operation of day spas, saunas and steam baths based on the latest financial year.

Gross profitDKK 1.3mNo. 36 of 127
Better than 72% of the companies in the industry
EquityDKK 1.8mNo. 14 of 127
Better than 90% of the companies in the industry
Number of employees6No. 63 of 127
Better than 51% of the companies in the industry

Industry median: gross profit DKK 709k, net profit DKK 32,259, equity DKK 119k, 1 employees.

DKK 100kDKK 422kDKK 1.8mDKK 7.5mDKK 19.6mHere
Distribution of gross profit for 122 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 40,556of 69,742
Better than 42%
No. 26,035of 69,964
Better than 63%
Same industry and fewer than 20 employees112 companies in the comparison
No. 23of 112
Better than 80%
No. 6of 112
Better than 95%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 17,987of 24,791
Better than 27%
No. 15,305of 24,909
Better than 39%
All companies of type ApS66,508 companies in the comparison
No. 39,079of 66,379
Better than 41%
No. 22,110of 66,505
Better than 67%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Operation of day spas, saunas and steam baths
Gross profit
  1. Pierini People ApSDKK 1.3m
  2. Vicuras DK A/SDKK 31.6m
  3. AIRE Ancient Baths Copenhagen ApSDKK 25.4m
Net profit
  1. Pierini People ApSDKK 167k
  2. Vicuras DK A/SDKK 5.5m
  3. AIRE Ancient Baths Copenhagen ApS−DKK 5.5m
Equity
  1. Pierini People ApSDKK 1.8m
  2. Vicuras DK A/SDKK 9.8m
  3. AIRE Ancient Baths Copenhagen ApSDKK 45.8m
Employees
  1. Pierini People ApS6
  2. Vicuras DK A/S84
  3. AIRE Ancient Baths Copenhagen ApS65

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Steffen Pierini Lüders50%
  • Elisabeth Marie-Angelique Pierini Lüders50%
Pierini People ApS

Management

1 active registrations

Executive management

Executive management at Pierini People ApS
NameRoleAppointed
Elisabeth Marie-Angelique Pierini LüdersDirector29/08/2018
Founders
ApS KBUS 38 nr.3117
Former management (3)
Former management at Pierini People ApS
NameRoleAppointedResigned
Peter Andreas StakemannDirector13/06/200720/06/2007
Steffen Pierini LüdersDirector20/06/200727/09/2017
Elisabeth Marie-Angelique Pierini LüdersDirector27/09/201724/08/2018

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Steen Blichers Vej 13
3460 Birkerød

Rudersdal Municipality · Postcode 3460

Production units
Production unitAddressEmployeesP number
Pierini People ApSSteen Blichers Vej 13, 3460 Birkerød61013355610

Purpose

Selskabets formål er at eje aktier samt drive handel mv.

The purpose is quoted from the register in Danish.

Changes year by year

23 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Operation of day spas, saunas and steam baths (962300)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20184 changesstatus 2 · management 2
  • Status changed to active
  • Elisabeth Marie-Angelique Pierini Lüders appointed director
  • Status changed to under compulsory dissolution
  • Elisabeth Marie-Angelique Pierini Lüders stepped down as director
20174 changesmanagement 2 · ownership 2
  • Elisabeth Marie-Angelique Pierini Lüders appointed director
  • Steffen Pierini Lüders stepped down as director
  • Steffen Pierini Lüders registered as owner (50%)
  • Elisabeth Marie-Angelique Pierini Lüders registered as owner (50%)
20162 changesname 1 · industry 1
  • Name changed from STEFFEN LÜDERS UNLIMITED ApS to Pierini People ApS
  • Industry changed to Aktiviteter vedrørende fysisk velvære (960400)
20076 changesaddress 1 · name 1 · management 3 · founded 1
  • Moved to Steen Blichers Vej 13, 3460 Birkerød
  • Name changed from ApS KBUS 17 NR. 5861 to STEFFEN LÜDERS UNLIMITED ApS
  • Steffen Pierini Lüders appointed director
  • Peter Andreas Stakemann stepped down as director
  • Registered as ApS KBUS 17 NR. 5861
  • Peter Andreas Stakemann appointed director

Related companies

Same industry in Rudersdal

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction