Petersen Ure-smykker ApS
Private limited companyCVR 31427215HelsingørActive
Petersen Ure-smykker ApS is a private limited company, based in Helsingør, active in retail sale of watches and jewellery, founded in 2008. Net profit rose 178% from 2024 to 2025, ending at DKK 1.3m. Profit has grown three years in a row. Equity grew to DKK 5.9m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 43% (2024 → 2025), to DKK 3.8m.
- Net profit rose 178% (2024 → 2025), to DKK 1.3m.
- Equity rose 27% (2024 → 2025), to DKK 5.9m.
Registrations, last 24 months
- 01/01/2025: Industry changed to Retail sale of watches and jewellery (477700)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 3,376 | 3,352 | 2,364 | 2,247 | 2,656 | 3,788 | +42.6% |
| Operating profit (EBIT) | 812 | 672 | −196 | 129 | 581 | 1,609 | +176.7% |
| Profit before tax | 818 | 671 | −223 | 99 | 581 | 1,608 | +176.5% |
| Net profit | 638 | 523 | −174 | 77 | 451 | 1,254 | +177.8% |
| Total assets | 5,521 | 5,424 | 4,936 | 5,007 | 5,301 | 6,773 | +27.8% |
| Equity | 4,395 | 4,608 | 4,134 | 4,211 | 4,663 | 5,917 | +26.9% |
| Liabilities | 1,126 | 808 | 802 | 796 | 638 | 857 | +34.2% |
| Cash and cash equivalents | 162 | 606 | 149 | 171 | 66 | 469 | +611.6% |
| Average number of employees | 7 | 7 | 6 | 5 | 5 | 5 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 08/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 04/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 24/05/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 22/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 03/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 21/05/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
242 companies in the databaseComparison with the other companies in retail sale of watches and jewellery based on the latest financial year.
Industry median: gross profit DKK 1.9m, net profit DKK 168k, equity DKK 1.6m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 18,115of 69,742 Better than 74% | No. 12,702of 69,964 Better than 82% |
| Same industry and fewer than 20 employees220 companies in the comparison | No. 34of 220 Better than 85% | No. 25of 220 Better than 89% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 11,492of 24,791 Better than 54% | No. 8,915of 24,909 Better than 64% |
| All companies of type ApS66,508 companies in the comparison | No. 18,115of 66,379 Better than 73% | No. 9,977of 66,505 Better than 85% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of watches and jewellery- Petersen Ure-smykker ApSDKK 3.8m
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- Petersen Ure-smykker ApSDKK 1.3m
- Vibholm Guld og Sølv ApSDKK 24.8m
- Pilgrim A/SDKK 6.9m
- Petersen Ure-smykker ApSDKK 5.9m
- Vibholm Guld og Sølv ApSDKK 77.3m
- Pilgrim A/SDKK 83m
- Petersen Ure-smykker ApS5
- Vibholm Guld og Sølv ApS312
- Pilgrim A/S416
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Martin Petersen Holding ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Martin Dai Petersen | Director | 07/05/2008 |
- Founders
- Martin Dai Petersen
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsBjergegade 9
3000 Helsingør
| Production unit | Address | Employees | P number |
|---|---|---|---|
| PETERSEN URE-SMYKKER ApS | Bjergegade 9, 3000 Helsingør | 5 | 1014423687 |
Purpose
Selskabets formål er at drive urmager-, guldsmede- og smykkeforretning samt andre hermed forbundne aktiviteter.
The purpose is quoted from the register in Danish.
Changes year by year
12 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of watches and jewellery (477700)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20232 changesaddress 1 · accounts 1
- AddressMoved to Bjergegade 9, 3000 Helsingør
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20121 changename 1
- NameName changed from URMAGER POUL R. PETERSEN & SØN ApS to PETERSEN URE-SMYKKER ApS
20111 changeownership 1
- OwnershipMARTIN PETERSEN HOLDING ApS registered as owner (100%)
20082 changesfounded 1 · management 1
- FoundedRegistered as URMAGER POUL R. PETERSEN & SØN ApS
- ManagementMartin Dai Petersen appointed director
Related companies
Largest in the industry
- Vibholm Guld og Sølv ApSDKK 125.2m
- Pilgrim A/SDKK 113.9m
- Bucherer Denmark ApSDKK 108.6m
- Vitus Guld ApSDKK 50.9m
- Trendhim ApSDKK 49.1m
- Ditur.dk ApSDKK 45.4m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.