Pet Retail ApS
Private limited companyCVR 43884581HerlevActive
Pet Retail ApS is a private limited company, based in Herlev, active in retail sale of pets and pet supplies, founded in 2023. After a loss in 2024, the company made a profit of DKK 10,837 in 2025. Operations are spread over 4 production units in 4 towns. Gross profit is higher than that of 86% of the companies in the industry in the database.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 28% (2024 → 2025), to DKK 2.5m.
- Net profit went from a loss of DKK 1.7m to a profit of DKK 10,837 (2024 → 2025).
- Equity turned positive again: DKK 1.5m (2024 → 2025).
Management and owners, last 24 months
- New in management: Vibeke Hvorslev Svenningsen (ceo, 20/10/2026) and Frederik Bøje Hvorslev (ceo, 07/01/2026).
- Stepped down: Svend-Erik Hvorslev Svenningsen (ceo, 07/01/2026) and Frederik Bøje Hvorslev (ceo, 20/10/2026).
Registrations, last 24 months
- 30/06/2026: Share capital changed from 3,250,000 DKK to 3,700,000 DKK
- 30/06/2025: Share capital changed from 500,000 DKK to 3,250,000 DKK
- 13/04/2025: Moved to Marielundvej 28, 1, 2730 Herlev
- 01/01/2025: Industry changed to Retail sale of pets and pet supplies (477620)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2024–2025 · amounts in DKK thousandEquity and net profit
| 2024 | 2025 | Change | |
|---|---|---|---|
| Revenue | not stated | not stated | – |
| Gross profit | 3,446 | 2,474 | −28.2% |
| Operating profit (EBIT) | −1,706 | 61 | +103.6% |
| Profit before tax | – | 11 | – |
| Net profit | −1,727 | 11 | +100.6% |
| Total assets | 3,248 | 3,735 | +15% |
| Equity | −1,227 | 1,534 | +225.1% |
| Liabilities | 4,474 | 2,201 | −50.8% |
| Cash and cash equivalents | 19 | 5 | −76.2% |
| Average number of employees | 8 | 7 | −12.5% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
2 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 23/01/2026 | The company | PDF not statedXBRL |
| 2024 | 01/03/2023 – 30/06/2024 | 05/02/2025 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
79 companies in the databaseComparison with the other companies in retail sale of pets and pet supplies based on the latest financial year.
Industry median: gross profit DKK 773k, net profit DKK 22,847, equity DKK 266k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 26,532of 69,742 Better than 62% | No. 27,857of 69,964 Better than 60% |
| Same industry and fewer than 20 employees77 companies in the comparison | No. 10of 76 Better than 88% | No. 9of 77 Better than 89% |
| Companies that are founded within the last five years16,662 companies in the comparison | No. 4,749of 16,614 Better than 71% | No. 2,924of 16,661 Better than 82% |
| All companies of type ApS66,508 companies in the comparison | No. 25,930of 66,379 Better than 61% | No. 23,834of 66,505 Better than 64% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Retail sale of pets and pet supplies- Pet Retail ApSDKK 2.5m
- Maxi Zoo Denmark A/SDKK 279.7m
- CBM Trading ApSDKK 11.5m
- Pet Retail ApSDKK 10,837
- Maxi Zoo Denmark A/SDKK 35.3m
- CBM Trading ApSDKK 1.3m
- Pet Retail ApSDKK 1.5m
- Maxi Zoo Denmark A/SDKK 504.4m
- CBM Trading ApSDKK 12.5m
- Pet Retail ApS8
- Maxi Zoo Denmark A/S796
- CBM Trading ApS24
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Vibeke Hvorslev Svenningsen66.67%
- Frederik Bøje Hvorslev25%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Vibeke Hvorslev Svenningsen | CEO | 20/10/2026 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Svend-Erik Hvorslev Svenningsen | Chair of the board | 01/03/2023 |
| Vibeke Hvorslev Svenningsen | Board member | 01/03/2023 |
| Frederik Bøje Hvorslev | Board member | 01/03/2023 |
- Founders
- Svend-Erik Hvorslev Svenningsen, Vibeke Hvorslev Svenningsen, Frederik Bøje Hvorslev
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Svend-Erik Hvorslev Svenningsen | CEO | 01/03/2023 | 07/01/2026 |
| Frederik Bøje Hvorslev | CEO | 07/01/2026 | 20/10/2026 |
Signing rule: Selskabet forpligtes ved aftaler, som indgås på selskabets vegne af Direktøren eller alle bestyrelsesmedlemmer i forening.
Address and production units
4 active production unitsMarielundvej 28
2730 Herlev
Herlev Municipality · Postcode 2730
Other companies at the address (8)
- ApexPlus ApSTemporary employment agency activities and other staff provision
- 2clean - Service ApSGeneral cleaning of buildings
- Poulsen & Hansen A/SRenting of commercial property
- Skrænten ApSOther renting of housing
- Estrea ApSOther professional, scientific and technical activities n.e.c.
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Petlux Hellerup | Strandvejen 189, 2900 Hellerup | 4 | 1029122098 |
| Petlux Østerbro | Østerbrogade 104, st. tv, 2100 København Ø | 4 | 1029122144 |
| Pet Retail ApS | Marielundvej 28, 1, 2730 Herlev | 1 | 1029080182 |
| Petlux Frederiksberg | Frederiksberg Alle 68A, st. 1, 1820 Frederiksberg C | 1 | 1029122152 |
Purpose
Selskabets formål er at etablere og drive Online- og Butiksbaseret handel med eksklusive produkter til kæledyr, herunder hunde og katte i Skandinavien og Europa.
The purpose is quoted from the register in Danish.
Changes year by year
22 registered events20266 changesmanagement 4 · capital 1 · accounts 1
- ManagementVibeke Hvorslev Svenningsen appointed ceo
- ManagementFrederik Bøje Hvorslev stepped down as ceo
- CapitalShare capital changed from 3,250,000 DKK to 3,700,000 DKK
- AccountsAnnual report for 2025 published
- ManagementFrederik Bøje Hvorslev appointed ceo
- ManagementSvend-Erik Hvorslev Svenningsen stepped down as ceo
20254 changescapital 1 · address 1 · accounts 1 · industry 1
- CapitalShare capital changed from 500,000 DKK to 3,250,000 DKK
- AddressMoved to Marielundvej 28, 1, 2730 Herlev
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Retail sale of pets and pet supplies (477620)
20241 changename 1
- NameName changed from Petlux Nordic ApS to Pet Retail ApS
202311 changesownership 4 · capital 1 · status 1 · management 4 · founded 1
- OwnershipVibeke Hvorslev Svenningsen registered as owner (66.67%)
- OwnershipFrederik Bøje Hvorslev registered as owner (25%)
- OwnershipSvend-Erik Hvorslev Svenningsen is no longer registered as owner
- CapitalShare capital changed from 40,000 DKK to 500,000 DKK
- StatusStatus changed to active
- ManagementSvend-Erik Hvorslev Svenningsen appointed ceo
- ManagementSvend-Erik Hvorslev Svenningsen appointed chair of the board
- ManagementVibeke Hvorslev Svenningsen appointed board member
- ManagementFrederik Bøje Hvorslev appointed board member
- OwnershipSvend-Erik Hvorslev Svenningsen registered as owner (50%)
- FoundedRegistered as Petlux Nordic ApS
Related companies
Same people in management
- Cgi Danmark A/Svia Svend-Erik Hvorslev Svenningsen
Largest in the industry
- Maxi Zoo Denmark A/SDKK 279.7m
- CBM Trading ApSDKK 11.5m
- Super Koi ApSDKK 6.6m
- Miljøstald ApSDKK 5.9m
- Mush Denmark ApSDKK 5.9m
- All About Dogs ApSDKK 4.8m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.