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Pensure ApS

Private limited companyCVR 38918273København KActive

Pensure ApS is a private limited company, based in København K, active in activities of insurance agents and brokers, founded in 2017. Equity was negative at the end of 2025 (−DKK 4.3m). The company went from a profit in 2024 to a loss of DKK 3.5m in 2025. With 11 employees, the company is about 4 times larger than the industry median.

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Key figures · financial year 2025

Gross profitDKK 5m−27.6% vs. 2024
Net profit−DKK 3.5m−1,151% vs. 2024
Equity−DKK 4.3m−402.9% vs. 2024
Employees11latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 28% (2024 → 2025), to DKK 5m.
  • Net profit went from a profit of DKK 331k to a loss of DKK 3.5m (2024 → 2025).

Management and owners, last 24 months

  • Stepped down: Frank Løvendahl Nielsen (director, 15/01/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Activities of insurance agents and brokers (662200)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 5m−DKK 4m−DKK 3m−DKK 2m−DKK 1mDKK 0DKK 1m202020212022202320242025
EquityNet profit
Financial figures for Pensure ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit5331,1381,1652,5556,8604,968−27.6%
Operating profit (EBIT)–−1,742−2,881−1,3201,196−2,327−294.7%
Profit before tax−1,397−2,100−3,315−2,006331−3,477−1,151%
Net profit−1,085−1,519−2,732−2,006331−3,477−1,151%
Total assets5,3738,3106,3445,3729,8477,316−25.7%
Equity5289−1,823−3,704−863−4,340−402.9%
Liabilities4,4657,7178,1679,07610,71011,656+8.8%
Cash and cash equivalents2,6553,7091,5238223,681952−74.1%
Average number of employees6666810+25%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5mDKK 6mDKK 7m202020212022202320242025
Gross profitMedian, the industry (142 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Negative equity

    Equity was −DKK 4.3m at the end of 2025.

    How is this calculated?

    Equity in the latest annual report is below zero.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Pensure ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202502/07/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202403/07/2025The companyPDFXBRL
202301/01/2023 – 31/12/202301/07/2024The companyPDFXBRL
202201/01/2022 – 31/12/202230/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202107/07/2022The companyPDFXBRL
202001/01/2020 – 31/12/202031/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681012141608/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

142 companies in the database

Comparison with the other companies in activities of insurance agents and brokers based on the latest financial year.

Gross profitDKK 5mNo. 64 of 140
Better than 55% of the companies in the industry
Equity−DKK 4.3mNo. 137 of 142
Better than 4% of the companies in the industry
Number of employees11No. 45 of 142
Better than 69% of the companies in the industry

Industry median: gross profit DKK 3.8m, net profit DKK 489k, equity DKK 1.4m, 3 employees.

DKK 100kDKK 667kDKK 4.5mDKK 29.7mDKK 105.3mHere
Distribution of gross profit for 127 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 13,498of 69,742
Better than 81%
No. 69,064of 69,964
Better than 1%
Same industry and fewer than 20 employees108 companies in the comparison
No. 36of 108
Better than 67%
No. 105of 108
Better than 3%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 8,691of 33,588
Better than 74%
No. 33,002of 33,687
Better than 2%
All companies of type ApS66,508 companies in the comparison
No. 13,854of 66,379
Better than 79%
No. 65,600of 66,505
Better than 1%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Activities of insurance agents and brokers
Gross profit
  1. Pensure ApSDKK 5m
  2. Aon Denmark A/SDKK 198.2m
  3. Marsh A/SDKK 191.6m
Net profit
  1. Pensure ApS−DKK 3.5m
  2. Aon Denmark A/SDKK 8.1m
  3. Marsh A/SDKK 80.1m
Equity
  1. Pensure ApS−DKK 4.3m
  2. Aon Denmark A/SDKK 120.6m
  3. Marsh A/SDKK 85.7m
Employees
  1. Pensure ApS11
  2. Aon Denmark A/S162
  3. Marsh A/S142

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Anluda ApS20%
  • Reitz Holding ApS20%
  • CARBON60 Invest ApS5%
  • Woodbridge ApS15%
  • Dykehouse ApS5%
  • Løvendahl H0lding ApS5%
  • Michael Hove Holding ApS5%
Pensure ApS

Management

2 active registrations

Executive management

Executive management at Pensure ApS
NameRoleAppointed
Frederik Marcus Smedegaard DannevangDirector08/09/2017
Jon Fogelstrøm ReitzDirector08/09/2017
Founders
Anluda ApS, Reitz Holding ApS
Former management (7)
Former management at Pensure ApS
NameRoleAppointedResigned
Frank Løvendahl NielsenDirector09/07/201915/01/2025
Frederik Marcus Smedegaard DannevangBoard member28/06/202409/10/2024
Jon Fogelstrøm ReitzBoard member28/06/202409/10/2024
John ThomasBoard member28/06/202409/10/2024
Eske GungeBoard member28/06/202409/10/2024
Nina ChristensenChair of the board28/06/202409/10/2024
Michael Hove JacobsenBoard member28/06/202409/10/2024

Signing rule: Selskabet tegnes af to direktører i forening

Address and production units

2 active production units

Applebys Plads 7
1411 København K

København Municipality · Postcode 1411

Other companies at the address (8)

Production units
Production unitAddressEmployeesP number
Pensure ApSApplebys Plads 7, 1411 København K121022819034
Pensure consultative salesApplebys Plads 7, 4, 1411 København K–1029823215

Purpose

Selskabets formål er at drive virksomhed inden for pensions- og forsikringsbranchen, samt enhver i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

46 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20253 changesaccounts 1 · management 1 · industry 1
  • Annual report for 2024 published
  • Frank Løvendahl Nielsen stepped down as director
  • Industry changed to Activities of insurance agents and brokers (662200)
202415 changesmanagement 12 · accounts 1 · capital 1 · ownership 1
  • Michael Hove Jacobsen stepped down as board member
  • Frederik Marcus Smedegaard Dannevang stepped down as board member
  • Jon Fogelstrøm Reitz stepped down as board member
  • John Thomas stepped down as board member
  • Eske Gunge stepped down as board member
  • Nina Christensen stepped down as chair of the board
  • Annual report for 2023 published
  • Michael Hove Jacobsen appointed board member
  • Frederik Marcus Smedegaard Dannevang appointed board member
  • Jon Fogelstrøm Reitz appointed board member
  • John Thomas appointed board member
  • Eske Gunge appointed board member
  • Nina Christensen appointed chair of the board
  • Share capital changed from 81,091 DKK to 88,840 DKK
  • MICHAEL HOVE HOLDING ApS registered as owner (5%)
20232 changesaccounts 1 · capital 1
  • Annual report for 2022 published
  • Share capital changed from 80,392 DKK to 81,091 DKK
20223 changescapital 1 · address 1 · accounts 1
  • Share capital changed from 75,363 DKK to 80,392 DKK
  • Moved to Applebys Plads 7, 1411 København K
  • Annual report for 2021 published
20218 changesownership 5 · accounts 1 · capital 1 · address 1
  • LØVENDAHL H0LDING ApS registered as owner (5%)
  • LØVENDAHL H0LDING ApS is no longer registered as owner
  • Annual report for 2020 published
  • Share capital changed from 67,399 DKK to 75,363 DKK
  • Dykehouse ApS registered as owner (5%)
  • WOODBRIDGE ApS registered as owner (15%)
  • WOODBRIDGE ApS is no longer registered as owner
  • Moved to Applebys Plads 7, 1411 København K
20201 changecapital 1
  • Share capital changed from 58,741 DKK to 67,399 DKK
20196 changesaddress 1 · capital 1 · management 1 · ownership 2 · industry 1
  • Moved to Borgergade 34, st. tv, 1300 København K
  • Share capital changed from 50,000 DKK to 58,741 DKK
  • Frank Løvendahl Nielsen appointed director
  • CARBON60 Invest ApS registered as owner (5%)
  • WOODBRIDGE ApS registered as owner (10%)
  • Industry changed to Activities of insurance agents and brokers (662200)
20182 changesaddress 1 · ownership 1
  • Moved to Frederiksholms Kanal 30, 1220 København K
  • LØVENDAHL H0LDING ApS registered as owner (5%)
20175 changesfounded 1 · management 2 · ownership 2
  • Registered as Pensure ApS
  • Frederik Marcus Smedegaard Dannevang appointed director
  • Jon Fogelstrøm Reitz appointed director
  • Reitz Holding ApS registered as owner (20%)
  • ANLUDA ApS registered as owner (20%)

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction