Penly Pensionsrådgivning ApS
Private limited companyCVR 39597969VærløseActive
Penly Pensionsrådgivning ApS is a private limited company, based in Værløse, active in activities of insurance agents and brokers, founded in 2018. After a loss in 2024, the company made a profit of DKK 5,948 in 2025. Equity grew to DKK 6,720 in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 9% (2024 → 2025), to DKK 237k.
- Net profit went from a loss of DKK 32,064 to a profit of DKK 5,948 (2024 → 2025).
- Equity rose 772% (2024 → 2025), to DKK 6,720.
Employees
- 2 more employees than a year earlier: 3 (07/2026) against 1 (07/2025).
Management and owners, last 24 months
- New owners registered: Kmr ApS (01/07/2026).
Registrations, last 24 months
- 25/08/2026: Moved to Kirke Værløsevej 34, 2, 3500 Værløse
- 05/03/2026: Name changed from Nordic Insure Agency ApS to Penly Pensionsrådgivning ApS
- 01/01/2025: Industry changed to Activities of insurance agents and brokers (662200)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 29 | 206 | 24 | 74 | 259 | 237 | −8.7% |
| Operating profit (EBIT) | −24 | 31 | 17 | 74 | −32 | 7 | +121.2% |
| Profit before tax | −24 | 31 | 17 | 74 | −32 | 6 | +118.6% |
| Net profit | −24 | 31 | 17 | 74 | −32 | 6 | +118.6% |
| Total assets | 84 | 24 | 26 | 54 | 37 | 31 | −16.2% |
| Equity | −89 | −58 | −41 | 33 | 1 | 7 | +771.6% |
| Liabilities | 172 | 82 | 68 | 21 | 36 | 25 | −32.8% |
| Cash and cash equivalents | 75 | 11 | 17 | 36 | 8 | 11 | +41.3% |
| Average number of employees | 1 | 2 | 1 | 0 | 1 | 0 | −100% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/07/2024 – 30/06/2025 | 30/12/2025 | The company | PDF not statedXBRL |
| 2024 | 01/07/2023 – 30/06/2024 | 23/12/2024 | The company | PDFXBRL |
| 2023 | 01/07/2022 – 30/06/2023 | 27/11/2023 | The company | PDFXBRL |
| 2022 | 01/07/2021 – 30/06/2022 | 22/12/2022 | The company | PDFXBRL |
| 2021 | 01/07/2020 – 30/06/2021 | 10/12/2021 | The company | PDFXBRL |
| 2020 | 01/07/2019 – 30/06/2020 | 29/09/2020 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
142 companies in the databaseComparison with the other companies in activities of insurance agents and brokers based on the latest financial year.
Industry median: gross profit DKK 3.8m, net profit DKK 489k, equity DKK 1.4m, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 58,832of 69,742 Better than 16% | No. 59,660of 69,964 Better than 15% |
| Same industry and fewer than 20 employees108 companies in the comparison | No. 94of 108 Better than 13% | No. 83of 108 Better than 23% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 29,463of 33,588 Better than 12% | No. 28,197of 33,687 Better than 16% |
| All companies of type ApS66,508 companies in the comparison | No. 56,589of 66,379 Better than 15% | No. 55,961of 66,505 Better than 16% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Activities of insurance agents and brokers- Penly Pensionsrådgivning ApSDKK 237k
- Aon Denmark A/SDKK 198.2m
- Marsh A/SDKK 191.6m
- Penly Pensionsrådgivning ApSDKK 5,948
- Aon Denmark A/SDKK 8.1m
- Marsh A/SDKK 80.1m
- Penly Pensionsrådgivning ApSDKK 6,720
- Aon Denmark A/SDKK 120.6m
- Marsh A/SDKK 85.7m
- Penly Pensionsrådgivning ApS3
- Aon Denmark A/S162
- Marsh A/S142
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Holding by Clausen ApS50%
- Kmr ApS50%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Tom Clausen | Director | 12/03/2018 |
- Founders
- JBN PensionsRådgivning ApS, Holding by Clausen ApS
Former management (1)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Jimmi Bagger Nielsen | Director | 12/03/2018 | 01/09/2021 |
Signing rule: Selskabet forpligtes ved aftaler, som indgås på selskabets vegne af et medlem af direktionen
Address and production units
1 active production unitsKirke Værløsevej 34
3500 Værløse
Furesø Municipality · Postcode 3500
Other companies at the address (2)
- Nordic Clean A/SGeneral cleaning of buildings
- Entreprisen ApSConstruction of roads and motorways
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Penly Pensionsrådgivning ApS | Kirke Værløsevej 34, 2, 3500 Værløse | 3 | 1023648616 |
Purpose
1.2 Selskabets formål er at drive virksomhed med pensionsrådgivning og anden dermed forbundet virksom-hed og hermed forbundet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
24 registered events20263 changesaddress 1 · ownership 1 · name 1
- AddressMoved to Kirke Værløsevej 34, 2, 3500 Værløse
- OwnershipKMR ApS registered as owner (50%)
- NameName changed from Nordic Insure Agency ApS to Penly Pensionsrådgivning ApS
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2025 published
- IndustryIndustry changed to Activities of insurance agents and brokers (662200)
20241 changeaccounts 1
- AccountsAnnual report for 2024 published
20232 changesaccounts 1 · address 1
- AccountsAnnual report for 2023 published
- AddressMoved to Savsvinget 4, 1, 2970 Hørsholm
20223 changesaccounts 1 · address 2
- AccountsAnnual report for 2022 published
- AddressMoved to Borupvang 3, 1, 2750 Ballerup
- AddressMoved to Svanemøllevej 65, 2900 Hellerup
20214 changesaccounts 1 · address 1 · management 1 · ownership 1
- AccountsAnnual report for 2021 published
- AddressMoved to Borupvang 3, 2750 Ballerup
- ManagementJimmi Bagger Nielsen stepped down as director
- OwnershipJBN PensionsRådgivning ApS is no longer registered as owner
20201 changeaccounts 1
- AccountsAnnual report for 2020 published
20191 changeaddress 1
- AddressMoved to Borupvang 3, 2750 Ballerup
20187 changesname 1 · address 1 · founded 1 · management 2 · ownership 2
- NameName changed from Nordic Insure ApS to Nordic Insure Agency ApS
- AddressMoved to Borupvang 3, 2750 Ballerup
- FoundedRegistered as Nordic Insure ApS
- ManagementJimmi Bagger Nielsen appointed director
- ManagementTom Clausen appointed director
- OwnershipJBN PensionsRådgivning ApS registered as owner (50%)
- OwnershipHolding by Clausen ApS registered as owner (50%)
Related companies
Largest in the industry
- Aon Denmark A/SDKK 198.2m
- Marsh A/SDKK 191.6m
- Apc Forsikringsmæglere A/SDKK 172.8m
- balticfinance Danmark A/SDKK 131.5m
- Howden Forsikringsmægler A/SDKK 74.5m
- Söderberg & Partners Forsikringsmæglere A/SDKK 59m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.