Pecaleis ApS
Private limited companyCVR 37701955SlangerupActive
Pecaleis ApS is a private limited company, based in Slangerup, active in planning and design of advertising campaigns, founded in 2016. Net profit fell 87% from 2024 to 2025, ending at DKK 10,798.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit fell 35% (2024 → 2025), to DKK 97,105.
- Net profit fell 87% (2024 → 2025), to DKK 10,798.
- Equity turned positive again: DKK 6,673 (2024 → 2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 81 | 273 | 50 | 60 | 150 | 97 | −35.4% |
| Operating profit (EBIT) | −55 | 23 | −68 | 49 | 85 | 17 | −79.8% |
| Profit before tax | −55 | 23 | −68 | 49 | 85 | 17 | −80% |
| Net profit | −55 | 23 | −68 | 49 | 85 | 11 | −87.2% |
| Total assets | 62 | 108 | 79 | 124 | 222 | 276 | +24.2% |
| Equity | −38 | −69 | −137 | −87 | −4 | 7 | +261.7% |
| Liabilities | 100 | 177 | 216 | 211 | 227 | 270 | +19% |
| Cash and cash equivalents | 0 | 21 | 19 | 26 | 56 | 103 | +85.7% |
| Average number of employees | 1 | 1 | 1 | 0 | 1 | 1 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLow equity ratio
Equity makes up 2% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 30/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 01/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 26/06/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 30/06/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 09/07/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 19/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
716 companies in the databaseComparison with the other companies in planning and design of advertising campaigns based on the latest financial year.
Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 61,107of 69,742 Better than 12% | No. 59,663of 69,964 Better than 15% |
| Same industry and fewer than 20 employees634 companies in the comparison | No. 582of 633 Better than 8% | No. 546of 634 Better than 14% |
| Companies that are between 5 and 14 years old33,679 companies in the comparison | No. 30,315of 33,579 Better than 10% | No. 28,195of 33,678 Better than 16% |
| All companies of type ApS66,508 companies in the comparison | No. 58,754of 66,379 Better than 11% | No. 55,964of 66,505 Better than 16% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Planning and design of advertising campaigns- Pecaleis ApSDKK 97,105
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Pecaleis ApSDKK 10,798
- WPP Enterprise Solutions MAP A/SDKK 175.1m
- Omnicom Media Group A/SDKK 28.6m
- Pecaleis ApSDKK 6,673
- WPP Enterprise Solutions MAP A/SDKK 163.9m
- Omnicom Media Group A/SDKK 143m
- Pecaleis ApS2
- WPP Enterprise Solutions MAP A/S497
- Omnicom Media Group A/S76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Aleis Group ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Vanessa Caroline Futtrup | Director | 16/05/2016 |
- Founders
- Peter Futtrup, Vanessa Caroline Futtrup
Signing rule: Virksomheden tegnes af en direktør alene
Address and production units
1 active production unitsMorænevej 5
3550 Slangerup
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Pecaleis ApS | Morænevej 5, Jordhøj, 3550 Slangerup | 2 | 1021437790 |
Purpose
Virksomhedens formål er at hjælpe andre med markedsføring og andre konsulent ydelser.
The purpose is quoted from the register in Danish.
Changes year by year
14 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20221 changeaccounts 1
- AccountsAnnual report for 2021 published
20213 changesname 1 · capital 1 · accounts 1
- NameName changed from Pecaleis IVS to Pecaleis ApS
- CapitalShare capital changed from 2,000 DKK to 40,000 DKK
- AccountsAnnual report for 2020 published
20191 changeaddress 1
- AddressMoved to Morænevej 5, Jordhøj, 3550 Slangerup
20164 changesownership 1 · status 1 · management 1 · founded 1
- OwnershipALEIS GROUP ApS registered as owner (100%)
- StatusStatus changed to active
- ManagementVanessa Caroline Futtrup appointed director
- FoundedRegistered as Pecaleis IVS
Related companies
Largest in the industry
- WPP Enterprise Solutions MAP A/SDKK 497.5m
- Omnicom Media Group A/SDKK 196.3m
- Kunde & Co. A/SDKK 96.5m
- Obsidian Digital A/SDKK 90.4m
- Grey Danmark A/SDKK 85.6m
- Storm Group ApSDKK 81.1m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.