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Pajor ApS

Private limited companyCVR 30102215Nykøbing FActive

Pajor ApS is a private limited company, based in Nykøbing F, active in planning and design of advertising campaigns, founded in 1985. Net profit fell 79% from 2024 to 2025, ending at DKK 113k. Equity fell to DKK 1.2m in 2025.

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Key figures · financial year 2025

Gross profitDKK 2.7m−13.8% vs. 2024
Net profitDKK 113k−79.2% vs. 2024
EquityDKK 1.2m−24.8% vs. 2024
Employees5latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 14% (2024 → 2025), to DKK 2.7m.
  • Net profit fell 79% (2024 → 2025), to DKK 113k.
  • Equity fell 25% (2024 → 2025), to DKK 1.2m.

Employees

  • 1 fewer employees than a year earlier: 5 (08/2026) against 6 (08/2025).

Registrations, last 24 months

  • 01/01/2025: Industry changed to Planning and design of advertising campaigns (731110)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 200kDKK 0DKK 200kDKK 400kDKK 600kDKK 800kDKK 1mDKK 1.2mDKK 1.4mDKK 1.6mDKK 1.8mDKK 2m202020212022202320242025
EquityNet profit
Financial figures for Pajor ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit3,2382,3832,5692,5763,1492,713−13.8%
Operating profit (EBIT)–13618816451−78−117.3%
Profit before tax1,2115291540688142−79.4%
Net profit976490−124543113−79.2%
Total assets3,8633,1872,2751,7272,3962,508+4.7%
Equity1,9761,4909901,0141,5571,170−24.8%
Liabilities–1,6971,2857138391,337+59.4%
Cash and cash equivalents5521,554814714571288−49.5%
Average number of employees4445550%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m202020212022202320242025
Gross profitMedian, the industry (716 companies)

Annual reports

6 financial years
Annual reports for Pajor ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202521/04/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202423/05/2025The companyPDFXBRL
202301/01/2023 – 31/12/202307/06/2024The companyPDFXBRL
202201/01/2022 – 31/12/202221/06/2023The companyPDFXBRL
202101/01/2021 – 31/12/202128/05/2022The companyPDFXBRL
202001/01/2020 – 31/12/202031/05/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
012345609/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

716 companies in the database

Comparison with the other companies in planning and design of advertising campaigns based on the latest financial year.

Gross profitDKK 2.7mNo. 309 of 715
Better than 57% of the companies in the industry
EquityDKK 1.2mNo. 243 of 716
Better than 66% of the companies in the industry
Number of employees5No. 231 of 716
Better than 68% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 163k, equity DKK 649k, 3 employees.

DKK 100kDKK 840kDKK 7.1mDKK 59.2mDKK 244.8mHere
Distribution of gross profit for 685 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 24,667of 69,742
Better than 65%
No. 31,584of 69,964
Better than 55%
Same industry and fewer than 20 employees634 companies in the comparison
No. 230of 633
Better than 64%
No. 177of 634
Better than 72%
Companies that are at least 30 years old10,276 companies in the comparison
No. 6,826of 10,152
Better than 33%
No. 8,635of 10,275
Better than 16%
All companies of type ApS66,508 companies in the comparison
No. 24,203of 66,379
Better than 64%
No. 27,502of 66,505
Better than 59%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Planning and design of advertising campaigns
Gross profit
  1. Pajor ApSDKK 2.7m
  2. WPP Enterprise Solutions MAP A/SDKK 497.5m
  3. Omnicom Media Group A/SDKK 196.3m
Net profit
  1. Pajor ApSDKK 113k
  2. WPP Enterprise Solutions MAP A/SDKK 175.1m
  3. Omnicom Media Group A/SDKK 28.6m
Equity
  1. Pajor ApSDKK 1.2m
  2. WPP Enterprise Solutions MAP A/SDKK 163.9m
  3. Omnicom Media Group A/SDKK 143m
Employees
  1. Pajor ApS5
  2. WPP Enterprise Solutions MAP A/S497
  3. Omnicom Media Group A/S76

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Pajor Holding ApS100%
Pajor ApS

Management

1 active registrations

Executive management

Executive management at Pajor ApS
NameRoleAppointed
Kim PajorDirector23/04/1985
Former management (1)
Former management at Pajor ApS
NameRoleAppointedResigned
Søren Egon TerpDirector23/04/198511/10/1995

Signing rule: Selskabet tegnes af direktionen

Address and production units

1 active production units

Slotsbryggen 7
4800 Nykøbing F

Guldborgsund Municipality · Postcode 4800

Production units
Production unitAddressEmployeesP number
Pajor ApSSlotsbryggen 7, 4800 Nykøbing F51003664895

Purpose

Selskabets formål er at drive reklamebureau og marketing samt anden i forbindelse hermed stående virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

20 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Planning and design of advertising campaigns (731110)
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20221 changeaccounts 1
  • Annual report for 2021 published
20211 changeaccounts 1
  • Annual report for 2020 published
20191 changeaddress 1
  • Moved to Slotsbryggen 7, 4800 Nykøbing F
20161 changename 1
  • Name changed from KIM PAJOR. REKLAMEBUREAU ApS to Pajor ApS
20082 changesaddress 1 · industry 1
  • Moved to Slotsbryggen 7, 4800 Nykøbing F
  • Industry changed to Planning and design of advertising campaigns (731110)
20071 changeaddress 1
  • Moved to Strandboulevarden 5, 1, 4800 Nykøbing F
20001 changeaddress 1
  • Moved to Strandboulevarden 5, 1, 4800 Nykøbing F
19981 changeownership 1
  • PAJOR HOLDING ApS registered as owner (100%)
19961 changecapital 1
  • Share capital changed from 80,000 DKK to 200,000 DKK
19952 changesname 1 · management 1
  • Name changed from JYLLINGE AUT. VVS ApS to KIM PAJOR. REKLAMEBUREAU ApS
  • Søren Egon Terp stepped down as director
19853 changesfounded 1 · management 2
  • Registered as JYLLINGE AUT. VVS ApS
  • Søren Egon Terp appointed director
  • Kim Pajor appointed director

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

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