Optimizely ApS
Private limited companyCVR 32761747København ØActive
Optimizely ApS is a private limited company, based in København Ø, active in other distribution of media content, founded in 2009. After a loss in 2024, the company made a profit of DKK 506k in 2025. Equity grew to DKK 1m in 2025. Gross profit is higher than that of 86% of the companies in the industry in the database.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 29% (2024 → 2025), to DKK 8m.
- Net profit went from a loss of DKK 177k to a profit of DKK 506k (2024 → 2025).
- Equity rose 1,059% (2024 → 2025), to DKK 1m.
Employees
- 2 fewer employees than a year earlier: 4 (08/2026) against 6 (08/2025).
Registrations, last 24 months
- 01/01/2025: Industry changed to Other distribution of media content (603900)
- 16/12/2024: Moved to Lautrupsgade 11, 2100 København Ø
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 3,546 | 2,853 | 5,029 | 5,775 | 6,197 | 8,001 | +29.1% |
| Operating profit (EBIT) | 333 | 192 | −23 | 533 | −142 | 596 | +520.6% |
| Profit before tax | 336 | 191 | −336 | 534 | −263 | 615 | +333.9% |
| Net profit | 262 | 148 | −264 | 409 | −177 | 506 | +385.7% |
| Total assets | 1,227 | 883 | 1,129 | 3,117 | 900 | 3,572 | +296.8% |
| Equity | 470 | 619 | 354 | 763 | 90 | 1,048 | +1,059% |
| Liabilities | 757 | 222 | 775 | 2,354 | 810 | 2,524 | +211.7% |
| Cash and cash equivalents | 341 | 181 | 199 | 66 | 303 | 275 | −9.3% |
| Average number of employees | 4 | 3 | 5 | 5 | 5 | 6 | +20% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 13/07/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 16/07/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 02/07/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 07/07/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 04/07/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 18/07/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
112 companies in the databaseComparison with the other companies in other distribution of media content based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 29,556, equity DKK 384k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 6,966of 69,742 Better than 90% | No. 33,055of 69,964 Better than 53% |
| Same industry and fewer than 20 employees103 companies in the comparison | No. 10of 103 Better than 91% | No. 35of 103 Better than 67% |
| Companies that are between 15 and 29 years old24,906 companies in the comparison | No. 7,050of 24,787 Better than 72% | No. 17,876of 24,905 Better than 28% |
| All companies of type ApS66,508 companies in the comparison | No. 8,063of 66,379 Better than 88% | No. 28,947of 66,505 Better than 56% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other distribution of media content- Optimizely ApSDKK 8m
- Cortex Consult A/SDKK 47.1m
- Skoletip ApSDKK 28.7m
- Optimizely ApSDKK 506k
- Cortex Consult A/SDKK 4.2m
- Skoletip ApSDKK 16.4m
- Optimizely ApSDKK 1m
- Cortex Consult A/SDKK 12.4m
- Skoletip ApSDKK 32.9m
- Optimizely ApS4
- Cortex Consult A/S51
- Skoletip ApS14
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Otimizely Sweden Holdings AB100%
Management
3 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Myles Anthony Johnson | CEO | 26/04/2019 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Myles Anthony Johnson | Chair of the board | 09/06/2017 |
| Christopher John Joshua Bayliss | Board member | 07/12/2022 |
- Founders
- Episerver Group Ab
Former management (11)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Klas Peter Larsson | Director | 14/12/2009 | 01/03/2011 |
| Michael Johannes Kølle | Director | 01/03/2011 | 01/06/2011 |
| Ulf Martin Henricson | Board member | 01/03/2011 | 01/04/2015 |
| Gustav Wilhelm Lagercrantz | Board member | 01/03/2011 | 01/04/2015 |
| Gustav Wilhelm Lagercrantz | CEO | 01/06/2011 | 06/06/2011 |
| Ulf Martin Henricson | CEO | 06/06/2011 | 01/04/2015 |
| Roger Blanchette | Board member | 01/04/2015 | 10/10/2015 |
| Mark Duffell | Board member | 01/04/2015 | 26/04/2019 |
| Mark Duffell | CEO | 01/04/2015 | 26/04/2019 |
| John Brims | Chair of the board | 10/10/2015 | 09/06/2017 |
| Peter Pak-Shum Yeung | Board member | 23/06/2017 | 07/12/2022 |
Signing rule: Selskabet tegnes af to bestyrelsesmedlemmer i forening eller af et bestyrelsesmedlem i forening med en direktør.
Address and production units
1 active production unitsLautrupsgade 11
2100 København Ø
København Municipality · Postcode 2100
Other companies at the address (8)
- Grant Thornton Advisory DK P/SOther activities auxiliary to financial services, except insurance and pension funding
- Invoicery Danmark ApSTemporary employment agency activities and other staff provision
- Globalization Partners Denmark ApSTemporary employment agency activities and other staff provision
- Servicenow Denmark ApSIT infrastructure, data processing, hosting and related activities
- Skyborn Renewables Denmark ApSProduction of electricity from renewable sources
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Optimizely ApS | Lautrupsgade 11, 2100 København Ø | 4 | 1015804161 |
Purpose
Selskabets formål er udvikling, drift, salg og support af software, herunder levering af denne software som software-as-a-service (på dansk, software som en service) og platform-as-a-service (på dansk, webplatform som en service), og dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
42 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Other distribution of media content (603900)
20242 changesaddress 1 · accounts 1
- AddressMoved to Lautrupsgade 11, 2100 København Ø
- AccountsAnnual report for 2023 published
20234 changesownership 2 · accounts 1 · name 1
- OwnershipOtimizely Sweden Holdings AB registered as owner (100%)
- OwnershipOptimizely Group AB is no longer registered as owner
- AccountsAnnual report for 2022 published
- NameName changed from OPTIMIZELY ApS to Optimizely ApS
20224 changesname 1 · management 2 · accounts 1
- NameName changed from EPISERVER DENMARK ApS to OPTIMIZELY ApS
- ManagementChristopher John Joshua Bayliss appointed board member
- ManagementPeter Pak-Shum Yeung stepped down as board member
- AccountsAnnual report for 2021 published
20212 changesaddress 1 · accounts 1
- AddressMoved to Stockholmsgade 45, 2100 København Ø
- AccountsAnnual report for 2020 published
20193 changesmanagement 3
- ManagementMyles Anthony Johnson appointed ceo
- ManagementMark Duffell stepped down as board member
- ManagementMark Duffell stepped down as ceo
20173 changesmanagement 3
- ManagementPeter Pak-Shum Yeung appointed board member
- ManagementMyles Anthony Johnson appointed chair of the board
- ManagementJohn Brims stepped down as chair of the board
20158 changesmanagement 8
- ManagementJohn Brims appointed chair of the board
- ManagementRoger Blanchette stepped down as board member
- ManagementMark Duffell appointed board member
- ManagementRoger Blanchette appointed board member
- ManagementMark Duffell appointed ceo
- ManagementUlf Martin Henricson stepped down as ceo
- ManagementGustav Wilhelm Lagercrantz stepped down as board member
- ManagementUlf Martin Henricson stepped down as board member
20141 changeaddress 1
- AddressMoved to Njalsgade 23, 1, 2300 København S
20118 changesmanagement 8
- ManagementUlf Martin Henricson appointed ceo
- ManagementGustav Wilhelm Lagercrantz stepped down as ceo
- ManagementGustav Wilhelm Lagercrantz appointed ceo
- ManagementMichael Johannes Kølle stepped down as director
- ManagementMichael Johannes Kølle appointed director
- ManagementGustav Wilhelm Lagercrantz appointed board member
- ManagementUlf Martin Henricson appointed board member
- ManagementKlas Peter Larsson stepped down as director
20101 changeindustry 1
- IndustryIndustry changed to Webportaler (631200)
20093 changesfounded 1 · management 1 · ownership 1
- FoundedRegistered as EPISERVER DENMARK ApS
- ManagementKlas Peter Larsson appointed director
- OwnershipOptimizely Group AB registered as owner (100%)
Related companies
Same industry in København
- Medieselskabet af 2017 A/S54 employees
- Cortex Consult A/S51 employees
- Agreena ApS39 employees
- Billetto ApS20 employees
- Dødsfald og Begravelse ApS20 employees
- Beat A/S15 employees
Largest in the industry
- Cortex Consult A/SDKK 47.1m
- Skoletip ApSDKK 28.7m
- GoLearn ApSDKK 26.9m
- Esoft International A/SDKK 22.6m
- Scor ApSDKK 15.9m
- Billetto ApSDKK 14.6m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.