Agreena ApS
Private limited companyCVR 39467275København KActive
Agreena ApS is a private limited company, based in København K, active in other distribution of media content, founded in 2018. The company made a loss in both 2024 and 2025, most recently DKK 14.5m. With 39 employees, the company is about 20 times larger than the industry median. Equity fell to DKK 2.8m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- The loss got smaller: from DKK 44.1m to DKK 14.5m (2024 → 2025).
- Equity fell 84% (2024 → 2025), to DKK 2.8m.
Employees
- 32 fewer employees than a year earlier: 39 (07/2026) against 71 (07/2025).
Management and owners, last 24 months
- New in management: Peter Andreas Odemark (board member, 03/06/2026) and Cameron McLain (chair of the board, 06/07/2026).
- Stepped down: Jytte Rosenmaj (chair of the board, 03/06/2026), Cameron McLain (board member, 05/07/2026) and Eric Alan Rapp (board member, 03/06/2026) (+1).
Registrations, last 24 months
- 14/08/2026: Moved to Amaliegade 14A, 2, 1256 København K
- 30/07/2026: Moved to Amaliegade 4A, 2, 1256 København K
- 01/01/2025: Industry changed to Other distribution of media content (603900)
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | −4,216 | −10,412 | −7,527 | 63,956 | −21,767 | 8,844 | +140.6% |
| Operating profit (EBIT) | −7,005 | −17,289 | −37,922 | −32,681 | −42,317 | −6,475 | +84.7% |
| Profit before tax | −7,732 | −17,937 | −40,675 | −28,526 | −44,208 | −14,843 | +66.4% |
| Net profit | −6,549 | −17,133 | −37,241 | −28,487 | −44,132 | −14,485 | +67.2% |
| Total assets | 2,966 | 29,933 | 202,043 | 542,754 | 52,574 | 73,709 | +40.2% |
| Equity | −8,167 | 12,309 | 124,999 | 462,310 | 17,271 | 2,786 | −83.9% |
| Liabilities | 11,133 | 17,624 | 77,045 | 80,444 | 35,145 | 70,922 | +101.8% |
| Cash and cash equivalents | 1,704 | 22,600 | 57,958 | 184,217 | 5,164 | 7,770 | +50.5% |
| Average number of employees | 7 | 18 | 47 | 128 | 187 | 126 | −32.6% |
Source: annual reports filed with the Danish Business Authority (XBRL). Group figures; change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresLoss for 6 years in a row
Net result has been negative in 2020–2025.
How is this calculated?
Net result is negative in the two or more latest annual reports in a row.
Equity fell sharply
Equity fell 84% from 2024 to 2025 (DKK 17.3m to DKK 2.8m).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
Low equity ratio
Equity makes up 4% of total assets in 2025.
How is this calculated?
Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.
Fewer employees
The number of employees fell 33% from 187 in 2024 to 126 in 2025.
How is this calculated?
The number of employees according to the annual report has fallen by at least 25%, and was at least 10 the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 12/06/2026 | The group | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 23/05/2025 | The group | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 31/05/2024 | The group | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 17/05/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 15/06/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 18/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
112 companies in the databaseComparison with the other companies in other distribution of media content based on the latest financial year.
Industry median: gross profit DKK 1.3m, net profit DKK 29,556, equity DKK 384k, 2 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 6,191of 9,892 Better than 37% | No. 5,925of 9,922 Better than 40% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 4,965of 33,588 Better than 85% | No. 8,846of 33,687 Better than 74% |
| All companies of type ApS66,508 companies in the comparison | No. 7,132of 66,379 Better than 89% | No. 16,659of 66,505 Better than 75% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Other distribution of media content- Agreena ApSDKK 8.8m
- Cortex Consult A/SDKK 47.1m
- Skoletip ApSDKK 28.7m
- Agreena ApS−DKK 14.5m
- Cortex Consult A/SDKK 4.2m
- Skoletip ApSDKK 16.4m
- Agreena ApSDKK 2.8m
- Cortex Consult A/SDKK 12.4m
- Skoletip ApSDKK 32.9m
- Agreena ApS39
- Cortex Consult A/S51
- Skoletip ApS14
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Gullspång Re:Food II Invest AB10%
- HV Capital Fund IX Growth GmbH & Co. geschlossene Investment KG10%
- Kinnevik Online AB15%
- Julie Koch Holding ApS5%
- MS Haldrup ApS5%
- Danmarks Eksport- og Investeringsfond15%
- Giant Ventures I GP LLP5%
Management
7 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Julie Karl Skovgaard | Director | 18/07/2018 |
| Simon Haldrup | CEO | 01/09/2019 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Julie Karl Skovgaard | Board member | 05/07/2018 |
| Simon Haldrup | Board member | 08/04/2021 |
| Sara Sande | Board member | 11/04/2023 |
| Peter Andreas Odemark | Board member | 03/06/2026 |
| Cameron McLain | Chair of the board | 06/07/2026 |
- Founders
- Ida Boesen Holding ApS, Julie Koch Holding ApS
Former management (11)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Ida Vallø | Director | 06/04/2018 | 15/11/2022 |
| Kim Lyng Kjær Knudsen | Board member | 05/07/2018 | 08/04/2021 |
| Iben Marie Bojsen Møller | Board member | 05/07/2018 | 08/04/2021 |
| Jytte Rosenmaj | Chair of the board | 05/07/2018 | 03/06/2026 |
| Ida Vallø | Board member | 05/07/2018 | 15/11/2022 |
| Eric Alan Rapp | Board member | 08/04/2021 | 30/06/2022 |
| Cameron McLain | Board member | 07/05/2021 | 05/07/2026 |
| Hans Magnus Jakobson | Board member | 11/02/2022 | 08/09/2023 |
| Erik Balck Sørensen | Board member | 01/07/2022 | 11/04/2023 |
| Eric Alan Rapp | Board member | 11/04/2023 | 03/06/2026 |
| Tatiana Shalalvand | Board member | 08/09/2023 | 30/09/2026 |
Signing rule: Selskabet tegnes af bestyrelsens formand i forening med den administrerende direktør eller af den samlede bestyrelse.
Address and production units
2 active production unitsAmaliegade 14A
1256 København K
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Agreena ApS | Amaliegade 14A, 2, 1256 København K | 35 | 1023501364 |
| Commoditrader VØ | Vesterhavsgade 13, Vorupør, 7700 Thisted | 2 | 1024147203 |
Purpose
Selskabets formål er at drive virksomhed med en digital platform, samt anden hermed beslægtet virksomhed. Selskabets formål er blandt andet i sin virksomhed og drift at have en væsentlig positiv indvirkning på samfundet og miljøet som helhed.
The purpose is quoted from the register in Danish.
Changes year by year
89 registered events20269 changesmanagement 6 · address 2 · accounts 1
- ManagementTatiana Shalalvand stepped down as board member
- AddressMoved to Amaliegade 14A, 2, 1256 København K
- AddressMoved to Amaliegade 4A, 2, 1256 København K
- ManagementCameron McLain appointed chair of the board
- ManagementCameron McLain stepped down as board member
- AccountsAnnual report for 2025 published
- ManagementPeter Andreas Odemark appointed board member
- ManagementEric Alan Rapp stepped down as board member
- ManagementJytte Rosenmaj stepped down as chair of the board
20252 changesaccounts 1 · industry 1
- AccountsAnnual report for 2024 published
- IndustryIndustry changed to Other distribution of media content (603900)
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
202321 changescapital 2 · management 5 · accounts 1 · ownership 13
- CapitalShare capital changed from 378,867 DKK to 388,505 DKK
- ManagementTatiana Shalalvand appointed board member
- ManagementHans Magnus Jakobson stepped down as board member
- AccountsAnnual report for 2022 published
- CapitalShare capital changed from 263,977 DKK to 378,867 DKK
- ManagementEric Alan Rapp appointed board member
- ManagementSara Sande appointed board member
- ManagementErik Balck Sørensen stepped down as board member
- OwnershipJulie Koch Holding ApS registered as owner (5%)
- OwnershipHV Capital Fund IX Growth GmbH & Co. geschlossene Investment KG registered as owner (10%)
- OwnershipGullspång Re:Food II Invest AB registered as owner (10%)
- OwnershipGiant Ventures I GP LLP registered as owner (5%)
- OwnershipKinnevik Online AB registered as owner (15%)
- OwnershipDanmarks Eksport- og Investeringsfond registered as owner (15%)
- OwnershipMS Haldrup ApS registered as owner (5%)
- OwnershipIda Boesen Holding ApS is no longer registered as owner
- OwnershipKinnevik Online AB is no longer registered as owner
- OwnershipGiant Ventures I GP LLP is no longer registered as owner
- OwnershipMS Haldrup ApS is no longer registered as owner
- OwnershipJulie Koch Holding ApS is no longer registered as owner
- OwnershipVÆKSTFONDEN is no longer registered as owner
202213 changesmanagement 5 · address 3 · accounts 1 · capital 1 · ownership 3
- ManagementIda Vallø stepped down as board member
- ManagementIda Vallø stepped down as director
- AddressMoved to Langebrogade 3F, 3, 1411 København K
- ManagementErik Balck Sørensen appointed board member
- ManagementEric Alan Rapp stepped down as board member
- AccountsAnnual report for 2021 published
- AddressMoved to Langebrogade 1, 3, 1411 København K
- AddressMoved to Langebrogade 1A, 1411 København K
- CapitalShare capital changed from 198,492 DKK to 263,977 DKK
- ManagementHans Magnus Jakobson appointed board member
- OwnershipKinnevik Online AB registered as owner (10%)
- OwnershipIA Invest Holding ApS is no longer registered as owner
- OwnershipKjaer Knudsen Agriculture A/S is no longer registered as owner
202113 changesname 1 · accounts 1 · capital 2 · management 5 · ownership 3 · address 1
- NameName changed from Commoditrader ApS to Agreena ApS
- AccountsAnnual report for 2020 published
- CapitalShare capital changed from 176,492 DKK to 198,492 DKK
- ManagementCameron McLain appointed board member
- OwnershipGiant Ventures I GP LLP registered as owner (10%)
- OwnershipTOFTHØJ AGRO A/S is no longer registered as owner
- AddressMoved to Nyhavn 43A, st. th, 1051 København K
- ManagementEric Alan Rapp appointed board member
- ManagementSimon Haldrup appointed board member
- ManagementKim Lyng Kjær Knudsen stepped down as board member
- ManagementIben Marie Bojsen Møller stepped down as board member
- CapitalShare capital changed from 76,602 DKK to 176,492 DKK
- OwnershipVÆKSTFONDEN registered as owner (15%)
20204 changescapital 1 · ownership 1 · address 2
- CapitalShare capital changed from 64,102 DKK to 76,602 DKK
- OwnershipMS Haldrup ApS registered as owner (5%)
- AddressMoved to Overgaden Oven Vandet 58A, 2, 1415 København K
- AddressMoved to Allindemaglevej 60, Allindemagle, 4100 Ringsted
20192 changesaddress 1 · management 1
- AddressMoved to Kanonbådsvej 2, 1437 København K
- ManagementSimon Haldrup appointed ceo
201824 changesaddress 2 · management 7 · capital 2 · ownership 11 · name 1 · founded 1
- AddressMoved to Orient Plads 1, 1, 2150 Nordhavn
- AddressMoved to Birkegade 26, st, 2200 København N
- ManagementJulie Karl Skovgaard appointed director
- CapitalShare capital changed from 53,764 DKK to 64,102 DKK
- ManagementIda Vallø appointed board member
- ManagementJulie Karl Skovgaard appointed board member
- ManagementJytte Rosenmaj appointed chair of the board
- ManagementKim Lyng Kjær Knudsen appointed board member
- ManagementIben Marie Bojsen Møller appointed board member
- OwnershipIA Invest Holding ApS registered as owner (5%)
- OwnershipJulie Koch Holding ApS registered as owner (5%)
- OwnershipTOFTHØJ AGRO A/S registered as owner (5%)
- OwnershipIda Boesen Holding ApS registered as owner (5%)
- OwnershipKjaer Knudsen Agriculture A/S registered as owner (5%)
- OwnershipKjaer Knudsen Agriculture A/S is no longer registered as owner
- OwnershipJulie Koch Holding ApS is no longer registered as owner
- OwnershipIda Boesen Holding ApS is no longer registered as owner
- CapitalShare capital changed from 50,000 DKK to 53,764 DKK
- OwnershipKjaer Knudsen Agriculture A/S registered as owner (5%)
- NameName changed from Commoditradr ApS to Commoditrader ApS
- FoundedRegistered as Commoditradr ApS
- ManagementIda Vallø appointed director
- OwnershipJulie Koch Holding ApS registered as owner (50%)
- OwnershipIda Boesen Holding ApS registered as owner (50%)
Related companies
Same industry in København
- Medieselskabet af 2017 A/S54 employees
- Cortex Consult A/S51 employees
- Billetto ApS20 employees
- Dødsfald og Begravelse ApS20 employees
- Beat A/S15 employees
- Waitly ApS13 employees
Same people in management
- Monta ApSvia Sara Sande
- Blast ApSvia Erik Balck Sørensen
- Leverandørselskabet Danish Crown AMBAvia Kim Lyng Kjær Knudsen
- Visma Public Technologies A/Svia Erik Balck Sørensen
- Swipbox International A/Svia Erik Balck Sørensen
- Bactolife A/Svia Sara Sande
Largest in the industry
- Cortex Consult A/SDKK 47.1m
- Skoletip ApSDKK 28.7m
- GoLearn ApSDKK 26.9m
- Esoft International A/SDKK 22.6m
- Scor ApSDKK 15.9m
- Billetto ApSDKK 14.6m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.