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Oi Soi Oi ApS

Private limited companyCVR 30615050HørsholmActive

Oi Soi Oi ApS is a private limited company, based in Hørsholm, active in wholesale of luggage and leather goods, founded in 2007. Net profit rose 40% from 2024 to 2025, ending at DKK 725k. Equity grew to DKK 5.1m in 2025.

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Key figures · financial year 2025

Gross profitDKK 3m+7.8% vs. 2024
Net profitDKK 725k+39.5% vs. 2024
EquityDKK 5.1m+16.4% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit rose 8% (2024 → 2025), to DKK 3m.
  • Net profit rose 40% (2024 → 2025), to DKK 725k.
  • Equity rose 16% (2024 → 2025), to DKK 5.1m.

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m202020212022202320242025
EquityNet profit
Financial figures for Oi Soi Oi ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit1,2072,6123,2312,7182,8183,038+7.8%
Operating profit (EBIT)5401,3071,8621,299718967+34.7%
Profit before tax5341,3101,8431,286679948+39.7%
Net profit4231,0171,459998520725+39.5%
Total assets2,0363,3173,8734,8345,0756,001+18.2%
Equity1,3612,2583,1173,8874,4075,131+16.4%
Liabilities6751,059755947668870+30.1%
Cash and cash equivalents6912,1861,7733,2953,0314,019+32.6%
Average number of employees2222220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3mDKK 3.5m202020212022202320242025
Gross profitMedian, the industry (73 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Oi Soi Oi ApS
Financial yearPeriodPublishedFigures forDocuments
202501/10/2024 – 30/09/202525/11/2025The companyPDF not statedXBRL
202401/10/2023 – 30/09/202426/11/2024The companyPDF not statedXBRL
202301/10/2022 – 30/09/202314/11/2023The companyPDF not statedXBRL
202201/10/2021 – 30/09/202204/11/2022The companyPDF not statedXBRL
202101/10/2020 – 30/09/202106/12/2021The companyPDF not statedXBRL
202001/10/2019 – 30/09/202009/11/2020The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/2608/26
Employees

Position in the industry

73 companies in the database

Comparison with the other companies in wholesale of luggage and leather goods based on the latest financial year.

Gross profitDKK 3mNo. 37 of 73
Better than 50% of the companies in the industry
EquityDKK 5.1mNo. 30 of 73
Better than 60% of the companies in the industry
Number of employees2No. 53 of 73
Better than 28% of the companies in the industry

Industry median: gross profit DKK 3m, net profit DKK 374k, equity DKK 4m, 4 employees.

DKK 211kDKK 1.4mDKK 9.7mDKK 65.7mDKK 235.5mHere
Distribution of gross profit for 67 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 22,341of 69,742
Better than 68%
No. 13,927of 69,964
Better than 80%
Same industry and fewer than 20 employees58 companies in the comparison
No. 22of 58
Better than 63%
No. 17of 58
Better than 72%
Companies that are between 15 and 29 years old24,910 companies in the comparison
No. 12,941of 24,791
Better than 48%
No. 9,601of 24,909
Better than 61%
All companies of type ApS66,508 companies in the comparison
No. 22,069of 66,379
Better than 67%
No. 11,050of 66,505
Better than 83%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of luggage and leather goods
Gross profit
  1. Oi Soi Oi ApSDKK 3m
  2. Søstrene Grenes Import A/SDKK 445.8m
  3. Ferm Living ApSDKK 139m
Net profit
  1. Oi Soi Oi ApSDKK 725k
  2. Søstrene Grenes Import A/SDKK 8.7m
  3. Ferm Living ApSDKK 53.3m
Equity
  1. Oi Soi Oi ApSDKK 5.1m
  2. Søstrene Grenes Import A/SDKK 381.1m
  3. Ferm Living ApSDKK 180m
Employees
  1. Oi Soi Oi ApS2
  2. Søstrene Grenes Import A/S593
  3. Ferm Living ApS98

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Britt Moustgård Goodall50%
  • Christina Thorbøll Holding ApS50%
Oi Soi Oi ApS

Management

2 active registrations

Executive management

Executive management at Oi Soi Oi ApS
NameRoleAppointed
Anne Christina Bøgh ThorbøllDirector14/06/2007
Britt Moustgård GoodallDirector14/06/2007
Auditor
Klinkby Revision v/Lars Klinkby
Founders
Britt Moustgård Goodall, Christina Thorbøll Holding ApS

Signing rule: Selskabet tegnes af den samlede direktion.

Address and production units

1 active production units

Damsholtevej 23
2970 Hørsholm

Fredensborg Municipality · Postcode 2970

Production units
Production unitAddressEmployeesP number
OI SOI OI ApSDamsholtevej 23, Gunderød, 2970 Hørsholm21013362846

Purpose

Selskabets formål er at drive import og grossisthandel indenfor varegrupperne brugskunst, møbler, smykker og tøj samt hermed beslægtet virksomhed.

The purpose is quoted from the register in Danish.

Changes year by year

14 registered events
20251 changeaccounts 1
  • Annual report for 2025 published
20241 changeaccounts 1
  • Annual report for 2024 published
20231 changeaccounts 1
  • Annual report for 2023 published
20221 changeaccounts 1
  • Annual report for 2022 published
20211 changeaccounts 1
  • Annual report for 2021 published
20201 changeaccounts 1
  • Annual report for 2020 published
20101 changeaddress 1
  • Moved to Damsholtevej 23, Gunderød, 2970 Hørsholm
20081 changeindustry 1
  • Industry changed to Wholesale of luggage and leather goods (464930)
20076 changesindustry 1 · founded 1 · management 2 · ownership 2
  • Industry changed to Engroshandel med kufferter, lædervarer og kunsthåndværk (514750)
  • Registered as OI SOI OI ApS
  • Anne Christina Bøgh Thorbøll appointed director
  • Britt Moustgård Goodall appointed director
  • Britt Moustgård Goodall registered as owner (50%)
  • CHRISTINA THORBØLL HOLDING ApS registered as owner (50%)

Related companies

Same industry in Fredensborg

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.

View in CVRReport a correction