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Noviflora Denmark A/S

Public limited companyCVR 43530437Odense SVActive

Noviflora Denmark A/S is a public limited company, based in Odense SV, active in wholesale of flowers and plants, founded in 2022. The company made a loss in both 2024 and 2025, most recently DKK 892k. Equity grew to DKK 339k in 2025. 8 other companies in the database are registered at the same address.

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Key figures · financial year 2025

Gross profitDKK 1.3m−36% vs. 2024
Net profit−DKK 892k+23.1% vs. 2024
EquityDKK 339k+35.4% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 36% (2024 → 2025), to DKK 1.3m.
  • The loss got smaller: from DKK 1.2m to DKK 892k (2024 → 2025).
  • Equity rose 35% (2024 → 2025), to DKK 339k.

Employees

  • 3 fewer employees than a year earlier: 2 (09/2025) against 5 (09/2024).

Management and owners, last 24 months

  • New in management: Joachim Rutger Alexander van Reisen (ceo, 02/12/2025), Joachim Rutger Alexander van Reisen (board member, 02/12/2025) and Adrianus Cornelis Marinus (chair of the board, 01/05/2026) (+3).
  • Stepped down: Hendricus Simon Johannes de Brabander (chair of the board, 30/04/2026), Helge Normann Lervik (board member, 02/12/2025) and Ringo Cornelis Johannes Veenman (board member, 02/12/2025) (+4).
  • New owners registered: Noviflora Invest B.V. (01/10/2025).
  • No longer registered as owner: H. Lervik Invest A/S (01/10/2025) and Noviflora Invest B.V. (30/09/2025).

Registrations, last 24 months

  • 08/07/2026: Name changed from PLS NORDIC A/S to Noviflora Denmark A/S
  • 23/01/2025: Share capital changed from 1,100,000 DKK to 1,200,000 DKK

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2023–2025 · amounts in DKK thousand

Equity and net profit

−DKK 1.2m−DKK 1m−DKK 800k−DKK 600k−DKK 400k−DKK 200kDKK 0DKK 200kDKK 400k202320242025
EquityNet profit
Financial figures for Noviflora Denmark A/S
202320242025Change
Revenuenot statednot statednot stated–
Gross profit1,7032,0601,317−36%
Operating profit (EBIT)−937−1,268−1,296−2.2%
Profit before tax−1,001−1,355−1,263+6.8%
Net profit−790−1,159−892+23.1%
Total assets4,5804,1744,361+4.5%
Equity210250339+35.4%
Liabilities4,3713,9234,022+2.5%
Cash and cash equivalents737597492−17.6%
Average number of employees765−16.7%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2mDKK 2.5mDKK 3m202320242025
Gross profitMedian, the industry (92 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Loss for 3 years in a row

    Net result has been negative in 2023–2025.

    How is this calculated?

    Net result is negative in the two or more latest annual reports in a row.

  • Low equity ratio

    Equity makes up 8% of total assets in 2025.

    How is this calculated?

    Equity ÷ total assets is below 10% in the latest annual report. Banks, insurers and some industries naturally have a low ratio.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

3 financial years
Annual reports for Noviflora Denmark A/S
Financial yearPeriodPublishedFigures forDocuments
202501/07/2024 – 30/06/202517/12/2025The companyPDF not statedXBRL
202401/07/2023 – 30/06/202431/10/2024The companyPDFXBRL
202320/09/2022 – 30/06/202305/01/2024The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0246810/2211/2212/2201/2302/2303/2304/2305/2306/2307/2308/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/25
Employees

Position in the industry

92 companies in the database

Comparison with the other companies in wholesale of flowers and plants based on the latest financial year.

Gross profitDKK 1.3mNo. 73 of 92
Better than 21% of the companies in the industry
EquityDKK 339kNo. 74 of 92
Better than 20% of the companies in the industry
Number of employees2No. 34 of 92
Better than 64% of the companies in the industry

Industry median: gross profit DKK 2.9m, net profit DKK 273k, equity DKK 2.2m, 4 employees.

DKK 100kDKK 616kDKK 3.8mDKK 23.4mDKK 78.6mHere
Distribution of gross profit for 87 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 39,488of 69,742
Better than 43%
No. 46,163of 69,964
Better than 34%
Same industry and fewer than 20 employees78 companies in the comparison
No. 60of 78
Better than 23%
No. 62of 78
Better than 21%
Companies that are founded within the last five years16,662 companies in the comparison
No. 7,732of 16,614
Better than 53%
No. 6,992of 16,661
Better than 58%
All companies of type A/S18,025 companies in the comparison
No. 15,339of 17,786
Better than 14%
No. 16,881of 18,024
Better than 6%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of flowers and plants
Gross profit
  1. Noviflora Denmark A/SDKK 1.3m
  2. Jydsk Planteservice A/SDKK 144m
  3. Gasa Group Denmark A/SDKK 127.5m
Net profit
  1. Noviflora Denmark A/S−DKK 892k
  2. Jydsk Planteservice A/SDKK 13.5m
  3. Gasa Group Denmark A/SDKK 30.3m
Equity
  1. Noviflora Denmark A/SDKK 339k
  2. Jydsk Planteservice A/SDKK 38.8m
  3. Gasa Group Denmark A/SDKK 140.4m
Employees
  1. Noviflora Denmark A/S2
  2. Jydsk Planteservice A/S314
  3. Gasa Group Denmark A/S195

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • Noviflora Invest B.V.100%
Noviflora Denmark A/S

Management

4 active registrations

Executive management

Executive management at Noviflora Denmark A/S
NameRoleAppointed
Joachim Rutger Alexander van ReisenCEO02/12/2025

Board of directors

Board of directors at Noviflora Denmark A/S
NameRoleAppointed
Joachim Rutger Alexander van ReisenBoard member02/12/2025
Adrianus Cornelis MarinusChair of the board01/05/2026
Gabrielle Catherina Maria FabbroBoard member25/09/2026
Founders
Minvest Holding ApS
Former management (13)
Former management at Noviflora Denmark A/S
NameRoleAppointedResigned
Michael Christian EllegaardDirector20/09/202221/10/2022
Michael Christian EllegaardBoard member20/09/202221/10/2022
Tom RasmussenChair of the board20/09/202220/10/2022
Anna Katrine EllegaardBoard member20/09/202221/10/2022
Tom RasmussenCEO21/10/202230/11/2023
Tom RasmussenBoard member21/10/202230/11/2023
Hendricus Simon Johannes de BrabanderChair of the board21/10/202230/04/2026
Helge Normann LervikBoard member21/10/202202/12/2025
Ringo Cornelis Johannes VeenmanBoard member21/10/202202/12/2025
Bruno RahbekCEO30/11/202302/12/2025
Bruno RahbekBoard member30/11/202302/12/2025
Adrianus Cornelis MarinusBoard member02/12/202530/04/2026
Hendricus Simon Johannes de BrabanderBoard member01/05/202625/09/2026

Signing rule: Selskabet tegnes af to bestyrelsesmedlemmer i forening. 

Address and production units

1 active production units

Logistikvej 25A
5250 Odense SV

Odense Municipality · Postcode 5250

Other companies at the address (8)

Production units
Production unitAddressEmployeesP number
Noviflora Denmark A/SLogistikvej 25A, Højme, 5250 Odense SV21028598854

Purpose

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

45 registered events
20267 changesmanagement 6 · name 1
  • Gabrielle Catherina Maria Fabbro appointed board member
  • Hendricus Simon Johannes de Brabander stepped down as board member
  • Name changed from PLS NORDIC A/S to Noviflora Denmark A/S
  • Hendricus Simon Johannes de Brabander appointed board member
  • Adrianus Cornelis Marinus appointed chair of the board
  • Adrianus Cornelis Marinus stepped down as board member
  • Hendricus Simon Johannes de Brabander stepped down as chair of the board
202512 changesaccounts 1 · management 7 · ownership 3 · capital 1
  • Annual report for 2025 published
  • Adrianus Cornelis Marinus appointed board member
  • Joachim Rutger Alexander van Reisen appointed ceo
  • Joachim Rutger Alexander van Reisen appointed board member
  • Bruno Rahbek stepped down as ceo
  • Bruno Rahbek stepped down as board member
  • Ringo Cornelis Johannes Veenman stepped down as board member
  • Helge Normann Lervik stepped down as board member
  • Noviflora Invest B.V. registered as owner (100%)
  • H. Lervik Invest A/S is no longer registered as owner
  • Noviflora Invest B.V. is no longer registered as owner
  • Share capital changed from 1,100,000 DKK to 1,200,000 DKK
20242 changesaccounts 2
  • Annual report for 2024 published
  • Annual report for 2023 published
20235 changesmanagement 4 · capital 1
  • Bruno Rahbek appointed ceo
  • Bruno Rahbek appointed board member
  • Tom Rasmussen stepped down as ceo
  • Tom Rasmussen stepped down as board member
  • Share capital changed from 1,000,000 DKK to 1,100,000 DKK
202219 changesaddress 1 · management 13 · ownership 4 · founded 1
  • Moved to Logistikvej 25A, Højme, 5250 Odense SV
  • Ringo Cornelis Johannes Veenman appointed board member
  • Tom Rasmussen appointed ceo
  • Tom Rasmussen appointed board member
  • Hendricus Simon Johannes de Brabander appointed chair of the board
  • Helge Normann Lervik appointed board member
  • Michael Christian Ellegaard stepped down as director
  • Anna Katrine Ellegaard stepped down as board member
  • Michael Christian Ellegaard stepped down as board member
  • H. Lervik Invest A/S registered as owner (33.33%)
  • Noviflora Invest B.V. registered as owner (50%)
  • MINVEST HOLDING ApS is no longer registered as owner
  • Tom Rasmussen stepped down as chair of the board
  • Registered as PLS NORDIC A/S
  • Michael Christian Ellegaard appointed director
  • Anna Katrine Ellegaard appointed board member
  • Tom Rasmussen appointed chair of the board
  • Michael Christian Ellegaard appointed board member
  • MINVEST HOLDING ApS registered as owner (100%)

Related companies

Same industry in Odense

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

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