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Not A Hero ApS

Private limited companyCVR 44053780Odense SActive

Not A Hero ApS is a private limited company, based in Odense S, active in computer consultancy and computer facilities management, founded in 2023. Net profit fell 77% from 2024 to 2025, ending at DKK 57,609. Equity fell to DKK 117k in 2025.

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Key figures · financial year 2025

Gross profitDKK 1.4m−23.7% vs. 2024
Net profitDKK 57,609−76.9% vs. 2024
EquityDKK 117k−35.5% vs. 2024
Employees3latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 24% (2024 → 2025), to DKK 1.4m.
  • Net profit fell 77% (2024 → 2025), to DKK 57,609.
  • Equity fell 36% (2024 → 2025), to DKK 117k.

Registrations, last 24 months

  • 01/01/2025: Industry changed to Computer consultancy and computer facilities management (622000)

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2023–2025 · amounts in DKK thousand

Equity and net profit

−DKK 150k−DKK 100k−DKK 50,000DKK 0DKK 50,000DKK 100kDKK 150kDKK 200kDKK 250k202320242025
EquityNet profit
Financial figures for Not A Hero ApS
202320242025Change
Revenuenot statednot statednot stated–
Gross profit4031,8051,377−23.7%
Operating profit (EBIT)−13333183−74.8%
Profit before tax−13832275−76.8%
Net profit−10925058−76.9%
Total assets442630527−16.3%
Equity−69181117−35.5%
Liabilities510447410−8.4%
Cash and cash equivalents102173191+10.9%
Average number of employees2220%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 500kDKK 1mDKK 1.5mDKK 2m202320242025
Gross profitMedian, the industry (1,974 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 36% from 2024 to 2025 (DKK 181k to DKK 117k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

3 financial years
Annual reports for Not A Hero ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202518/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202420/01/2025The companyPDFXBRL
202315/05/2023 – 31/12/202329/01/2024The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
0123408/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

1,974 companies in the database

Comparison with the other companies in computer consultancy and computer facilities management based on the latest financial year.

Gross profitDKK 1.4mNo. 1267 of 1,969
Better than 36% of the companies in the industry
EquityDKK 117kNo. 1600 of 1,974
Better than 19% of the companies in the industry
Number of employees3No. 952 of 1,974
Better than 52% of the companies in the industry

Industry median: gross profit DKK 2.1m, net profit DKK 235k, equity DKK 931k, 2 employees.

DKK 100kDKK 1.1mDKK 12.3mDKK 136.8mDKK 680.5mHere
Distribution of gross profit for 1,845 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 38,612of 69,742
Better than 45%
No. 54,006of 69,964
Better than 23%
Same industry and fewer than 20 employees1,724 companies in the comparison
No. 1,027of 1,722
Better than 40%
No. 1,376of 1,724
Better than 20%
Companies that are founded within the last five years16,662 companies in the comparison
No. 7,522of 16,614
Better than 55%
No. 9,884of 16,661
Better than 41%
All companies of type ApS66,508 companies in the comparison
No. 37,242of 66,379
Better than 44%
No. 50,162of 66,505
Better than 25%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Computer consultancy and computer facilities management
Gross profit
  1. Not A Hero ApSDKK 1.4m
  2. KMD A/SDKK 1.5bn
  3. Netcompany A/SDKK 1.1bn
Net profit
  1. Not A Hero ApSDKK 57,609
  2. KMD A/SDKK 272.1m
  3. Netcompany A/SDKK 374.2m
Equity
  1. Not A Hero ApSDKK 117k
  2. KMD A/SDKK 1.7bn
  3. Netcompany A/SDKK 902.7m
Employees
  1. Not A Hero ApS3
  2. KMD A/S1,540
  3. Netcompany A/S2,464

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
Not A Hero ApS

Management

1 active registrations

Executive management

Executive management at Not A Hero ApS
NameRoleAppointed
Mads Heimdal ThyDirector15/05/2023
Founders
Heimdal-Thy Holding ApS

Signing rule: Selskabet tegnes af en direktør.

Address and production units

1 active production units

Odensevej 23
5260 Odense S

Odense Municipality · Postcode 5260

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
Not A Hero ApSOdensevej 23, Hjallese, 5260 Odense S31029311028

Purpose

Selskabets formål er at udøve virksomhed med handel og service samt aktiviteter i tilknytning hertil.

The purpose is quoted from the register in Danish.

Changes year by year

10 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · industry 1
  • Annual report for 2024 published
  • Industry changed to Computer consultancy and computer facilities management (622000)
20242 changesname 1 · accounts 1
  • Name changed from Esoteria ApS to Not A Hero ApS
  • Annual report for 2023 published
20235 changesname 1 · industry 1 · founded 1 · management 1 · ownership 1
  • Name changed from Heimdal-Thy Holding ApS to Esoteria ApS
  • Industry changed to Konsulentbistand vedrørende informationsteknologi (620200)
  • Registered as Heimdal-Thy Holding ApS
  • Mads Heimdal Thy appointed director
  • Heimdal-Thy Holding ApS registered as owner (100%)

Related companies

Same industry in Odense

See all →

Same people in management

Largest in the industry

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Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction