Noella Wholesale ApS
Private limited companyCVR 37847259Aalborg SVActive
Noella Wholesale ApS is a private limited company, based in Aalborg SV, active in wholesale of clothing, founded in 2016. After a loss in 2024, the company made a profit of DKK 184k in 2025. With 32 employees, the company is about 6 times larger than the industry median. Equity fell to DKK 6.6m in 2025.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 25% (2024 → 2025), to DKK 9.9m.
- Net profit went from a loss of DKK 903k to a profit of DKK 184k (2024 → 2025).
- Equity fell 36% (2024 → 2025), to DKK 6.6m.
Employees
- 9 more employees than a year earlier: 32 (07/2026) against 23 (07/2025).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 7,734 | 12,442 | 7,433 | 8,228 | 7,871 | 9,866 | +25.3% |
| Operating profit (EBIT) | 5,195 | 7,267 | 1,426 | −464 | −279 | 1,430 | +613.6% |
| Profit before tax | 5,089 | 7,234 | 1,269 | −1,056 | −1,115 | 372 | +133.4% |
| Net profit | 3,955 | 5,641 | 942 | −919 | −903 | 184 | +120.4% |
| Total assets | 14,016 | 26,191 | 29,818 | 28,750 | 28,166 | 27,801 | −1.3% |
| Equity | 5,396 | 11,037 | 11,979 | 11,061 | 10,319 | 6,641 | −35.6% |
| Liabilities | 8,620 | 15,151 | 17,836 | 17,671 | 17,847 | 21,151 | +18.5% |
| Cash and cash equivalents | 1,572 | 1,574 | 294 | 116 | 52 | 215 | +311.6% |
| Average number of employees | 9 | 15 | 18 | 18 | 17 | 20 | +17.6% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresEquity fell sharply
Equity fell 36% from 2024 to 2025 (DKK 10.3m to DKK 6.6m).
How is this calculated?
Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/05/2024 – 30/04/2025 | 20/04/2026 | The company | PDF not statedXBRL |
| 2024 | 01/05/2023 – 30/04/2024 | 08/11/2024 | The company | PDFXBRL |
| 2023 | 01/05/2022 – 30/04/2023 | 02/11/2023 | The company | PDFXBRL |
| 2022 | 01/05/2021 – 30/04/2022 | 09/11/2022 | The company | PDFXBRL |
| 2021 | 01/05/2020 – 30/04/2021 | 01/10/2021 | The company | PDFXBRL |
| 2020 | 01/05/2019 – 30/04/2020 | 05/01/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
356 companies in the databaseComparison with the other companies in wholesale of clothing based on the latest financial year.
Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with 20–49 employees9,922 companies in the comparison | No. 5,819of 9,892 Better than 41% | No. 4,032of 9,922 Better than 59% |
| Same industry and 20–49 employees60 companies in the comparison | No. 50of 60 Better than 17% | No. 48of 60 Better than 20% |
| Companies that are between 5 and 14 years old33,688 companies in the comparison | No. 4,448of 33,588 Better than 87% | No. 5,002of 33,687 Better than 85% |
| All companies of type ApS66,508 companies in the comparison | No. 6,218of 66,379 Better than 91% | No. 9,211of 66,505 Better than 86% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of clothing- Noella Wholesale ApSDKK 9.9m
- DK Company A/SDKK 2.9bn
- Sports Connection ApSDKK 439.2m
- Noella Wholesale ApSDKK 184k
- DK Company A/SDKK 309.3m
- Sports Connection ApSDKK 315.1m
- Noella Wholesale ApSDKK 6.6m
- DK Company A/SDKK 1.3bn
- Sports Connection ApSDKK 620.5m
- Noella Wholesale ApS32
- DK Company A/S467
- Sports Connection ApS76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Noella Fashion ApS100%
Management
4 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Lau Kjær Knudsen | Director | 18/09/2018 |
Board of directors
| Name | Role | Appointed |
|---|---|---|
| Mikael Øvad | Board member | 04/07/2016 |
| Lau Kjær Knudsen | Board member | 04/07/2016 |
| Bent Knudsen | Board member | 18/09/2018 |
- Founders
- Noella Fashion ApS, Ki Chung Ng
Former management (2)
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| Mikael Øvad | Director | 04/07/2016 | 18/09/2018 |
| Ki Chung Ng | Board member | 04/07/2016 | 18/09/2018 |
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsKarlskogavej 8
9200 Aalborg SV
Aalborg Municipality · Postcode 9200
Other companies at the address (1)
- Noella Aalborg ApSRetail sale of clothing
| Production unit | Address | Employees | P number |
|---|---|---|---|
| Noella Wholesale ApS | Karlskogavej 8, 9200 Aalborg SV | 31 | 1021563001 |
Purpose
Selskabets formål er import og salg af tøj, samt dermed beslægtet virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
26 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20241 changeaccounts 1
- AccountsAnnual report for 2024 published
20231 changeaccounts 1
- AccountsAnnual report for 2023 published
20222 changesaccounts 1 · address 1
- AccountsAnnual report for 2022 published
- AddressMoved to Karlskogavej 8, 9200 Aalborg SV
20212 changesaccounts 2
- AccountsAnnual report for 2021 published
- AccountsAnnual report for 2020 published
201810 changesaddress 3 · management 4 · ownership 3
- AddressMoved to Kaolinvej 6, 9220 Aalborg Øst
- ManagementBent Knudsen appointed board member
- ManagementLau Kjær Knudsen appointed director
- ManagementMikael Øvad stepped down as director
- ManagementKi Chung Ng stepped down as board member
- OwnershipNoella Fashion ApS registered as owner (100%)
- OwnershipKi Chung Ng is no longer registered as owner
- OwnershipNoella Fashion ApS is no longer registered as owner
- AddressMoved to Thorvaldsensvej 8A, 9000 Aalborg
- AddressMoved to Vestskoven 127, 9700 Brønderslev
20171 changeaddress 1
- AddressMoved to Bredgade 209, 9700 Brønderslev
20168 changesindustry 1 · founded 1 · management 4 · ownership 2
- IndustryIndustry changed to Wholesale of clothing (464210)
- FoundedRegistered as Noella Wholesale ApS
- ManagementMikael Øvad appointed director
- ManagementKi Chung Ng appointed board member
- ManagementMikael Øvad appointed board member
- ManagementLau Kjær Knudsen appointed board member
- OwnershipNoella Fashion ApS registered as owner (66.67%)
- OwnershipKi Chung Ng registered as owner (25%)
Related companies
Same industry in Aalborg
- Tee Jays A/S64 employees
- Sissel Edelbo ApS25 employees
- Modström ApS19 employees
- By2mc ApS8 employees
- Brandcuts Wholesale ApS4 employees
- Memsa ApS4 employees
Same people in management
- Noella Aalborg ApSvia Lau Kjær Knudsen
- Estate Denmark ApSvia Lau Kjær Knudsen
Largest in the industry
- DK Company A/SDKK 2.9bn
- Sports Connection ApSDKK 439.2m
- DK Company Cph A/SDKK 301.6m
- Sports Group Denmark A/SDKK 266.2m
- Soya Group A/SDKK 236.1m
- Rexholm A/SDKK 199m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.