New Image ApS
Private limited companyCVR 32146538RingstedActive
New Image ApS is a private limited company, based in Ringsted, active in wholesale of clothing, founded in 2009. Net profit fell 50% from 2024 to 2025, ending at DKK 329k. 3 other companies in the database are registered at the same address.
Key figures · financial year 2025
What has changed
calculated from recorded figures and datesFinancials: 2025 against 2024
- Gross profit rose 36% (2024 → 2025), to DKK 4.3m.
- Net profit fell 50% (2024 → 2025), to DKK 329k.
- Equity fell 1% (2024 → 2025), to DKK 5.7m.
Employees
- 1 fewer employees than a year earlier: 6 (08/2026) against 7 (08/2025).
Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.
Financial statements
Financial years 2020–2025 · amounts in DKK thousandEquity and net profit
| 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | Change | |
|---|---|---|---|---|---|---|---|
| Revenue | not stated | not stated | not stated | not stated | not stated | not stated | – |
| Gross profit | 1,810 | 2,091 | 2,913 | 3,170 | 3,138 | 4,279 | +36.4% |
| Operating profit (EBIT) | 283 | 692 | 1,042 | 1,165 | 1,031 | 1,407 | +36.4% |
| Profit before tax | 292 | 1,136 | 1,067 | 1,341 | 847 | 428 | −49.4% |
| Net profit | 222 | 886 | 826 | 1,037 | 660 | 329 | −50.2% |
| Total assets | 6,477 | 7,719 | 7,835 | 12,375 | 12,832 | 10,070 | −21.5% |
| Equity | 3,972 | 4,658 | 5,084 | 5,621 | 5,782 | 5,710 | −1.2% |
| Liabilities | 2,468 | 3,030 | 2,731 | 6,736 | 7,039 | 4,359 | −38.1% |
| Cash and cash equivalents | 1,598 | 2,302 | 1,281 | 96 | 446 | 18 | −96% |
| Average number of employees | 5 | 5 | 5 | 6 | 6 | 6 | 0% |
Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.
Download the figures as CSV · free with an account, amounts in whole DKK
Signals from the financial statements
calculated from the 2025 figuresProfit for five years in a row
Net result has been positive in 2021–2025.
How is this calculated?
Net result is positive in the five latest annual reports in a row.
The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.
Annual reports
6 financial years| Financial year | Period | Published | Figures for | Documents |
|---|---|---|---|---|
| 2025 | 01/01/2025 – 31/12/2025 | 24/06/2026 | The company | PDF not statedXBRL |
| 2024 | 01/01/2024 – 31/12/2024 | 28/05/2025 | The company | PDFXBRL |
| 2023 | 01/01/2023 – 31/12/2023 | 31/05/2024 | The company | PDFXBRL |
| 2022 | 01/01/2022 – 31/12/2022 | 01/05/2023 | The company | PDFXBRL |
| 2021 | 01/01/2021 – 31/12/2021 | 02/05/2022 | The company | PDFXBRL |
| 2020 | 01/01/2020 – 31/12/2020 | 23/06/2021 | The company | PDFXBRL |
The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.
Employees
monthly figures from CVRPosition in the industry
356 companies in the databaseComparison with the other companies in wholesale of clothing based on the latest financial year.
Industry median: gross profit DKK 3.9m, net profit DKK 258k, equity DKK 3.4m, 5 employees.
Compared with similar companies
size, age and company form| Group | Gross profit | Equity |
|---|---|---|
| Companies with fewer than 20 employees69,967 companies in the comparison | No. 15,926of 69,742 Better than 77% | No. 12,995of 69,964 Better than 81% |
| Same industry and fewer than 20 employees258 companies in the comparison | No. 75of 258 Better than 71% | No. 60of 258 Better than 77% |
| Companies that are between 15 and 29 years old24,910 companies in the comparison | No. 10,714of 24,791 Better than 57% | No. 9,071of 24,909 Better than 64% |
| All companies of type ApS66,508 companies in the comparison | No. 16,072of 66,379 Better than 76% | No. 10,239of 66,505 Better than 85% |
The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.
Compare with the industry
Wholesale of clothing- New Image ApSDKK 4.3m
- DK Company A/SDKK 2.9bn
- Sports Connection ApSDKK 439.2m
- New Image ApSDKK 329k
- DK Company A/SDKK 309.3m
- Sports Connection ApSDKK 315.1m
- New Image ApSDKK 5.7m
- DK Company A/SDKK 1.3bn
- Sports Connection ApSDKK 620.5m
- New Image ApS6
- DK Company A/S467
- Sports Connection ApS76
Latest financial year per company. Choose up to three companies from the largest in the industry.
Owners and group
from the Public Ownership Register- Jjj Holding Ringsted ApS100%
Management
1 active registrationsExecutive management
| Name | Role | Appointed |
|---|---|---|
| Jan Jørgen Jensen | Director | 05/05/2009 |
- Auditor
- Ecovis Danmark statsautoriseret revisionsinteressentskab
- Founders
- Jan Jørgen Jensen
Signing rule: Selskabet tegnes af en direktør.
Address and production units
1 active production unitsTinvej 7
4100 Ringsted
Ringsted Municipality · Postcode 4100
Other companies at the address (3)
- CS-Online A/SRetail sale of information and communication equipment
- Rand Invest ApSRenting of commercial property
- Billigsport24.dk ApSRetail sale of clothing
| Production unit | Address | Employees | P number |
|---|---|---|---|
| NEW IMAGE ApS | Tinvej 7, Benløse, 4100 Ringsted | 6 | 1015250948 |
Purpose
Selskabets formål er at drive handel med beklædning, salg af reklameartikler til virksomheder og anden i forbindelse hermed stående virksomhed.
The purpose is quoted from the register in Danish.
Changes year by year
20 registered events20261 changeaccounts 1
- AccountsAnnual report for 2025 published
20251 changeaccounts 1
- AccountsAnnual report for 2024 published
20241 changeaccounts 1
- AccountsAnnual report for 2023 published
20231 changeaccounts 1
- AccountsAnnual report for 2022 published
20223 changesaddress 2 · accounts 1
- AddressMoved to Tinvej 7, Benløse, 4100 Ringsted
- AddressMoved to Tinvej 7, Benløse, 4100 Ringsted
- AccountsAnnual report for 2021 published
20211 changeaccounts 1
- AccountsAnnual report for 2020 published
20203 changesaddress 3
- AddressMoved to Tinvej 7, Benløse, 4100 Ringsted
- AddressMoved to Tinvej 7, Benløse, 4100 Ringsted
- AddressMoved to Tinvej 7, Benløse, 4100 Ringsted
20192 changescapital 1 · merger 1
- CapitalShare capital changed from 125,000 DKK to 149,078 DKK
- MergerMerger registered in CVR
20181 changeaddress 1
- AddressMoved to Næstvedvej 15E, 4100 Ringsted
20141 changeownership 1
- OwnershipJJJ HOLDING RINGSTED ApS registered as owner (100%)
20101 changeaddress 1
- AddressMoved to Næstvedvej 15E, 4100 Ringsted
20094 changesaddress 1 · industry 1 · founded 1 · management 1
- AddressMoved to Sct Hansgade 17, 4100 Ringsted
- IndustryIndustry changed to Wholesale of clothing (464210)
- FoundedRegistered as NEW IMAGE ApS
- ManagementJan Jørgen Jensen appointed director
Related companies
Same people in management
- Hubertushuset A/Svia Jan Jørgen Jensen
- Billigsport24.dk ApSvia Jan Jørgen Jensen
- Ejendomsselskabet Hubertushuset A/Svia Jan Jørgen Jensen
Largest in the industry
- DK Company A/SDKK 2.9bn
- Sports Connection ApSDKK 439.2m
- DK Company Cph A/SDKK 301.6m
- Sports Group Denmark A/SDKK 266.2m
- Soya Group A/SDKK 236.1m
- Rexholm A/SDKK 199m
Source and updates
The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026.