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Naturtro ApS

Private limited companyCVR 39392925København ØActive

Naturtro ApS is a private limited company, based in København Ø, active in wholesale of perfume and cosmetics, founded in 2018. Net profit fell 54% from 2024 to 2025, ending at DKK 105k. Equity fell to DKK 181k in 2025.

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Key figures · financial year 2025

Gross profitDKK 140k−52.3% vs. 2024
Net profitDKK 105k−53.7% vs. 2024
EquityDKK 181k−34.3% vs. 2024
Employees2latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 52% (2024 → 2025), to DKK 140k.
  • Net profit fell 54% (2024 → 2025), to DKK 105k.
  • Equity fell 34% (2024 → 2025), to DKK 181k.

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

−DKK 50,000DKK 0DKK 50,000DKK 100kDKK 150kDKK 200kDKK 250kDKK 300k202020212022202320242025
EquityNet profit
Financial figures for Naturtro ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit203194279389293140−52.3%
Operating profit (EBIT)11−3107204292140−52.2%
Profit before tax9−4106203292136−53.4%
Net profit6−483158228105−53.7%
Total assets170108231353386249−35.5%
Equity4137120198276181−34.3%
Liabilities1297111015511067−38.7%
Cash and cash equivalents13664219342362232−35.8%
Average number of employees122201–

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 1mDKK 2mDKK 3mDKK 4m202020212022202320242025
Gross profitMedian, the industry (126 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 34% from 2024 to 2025 (DKK 276k to DKK 181k).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Naturtro ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202504/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202407/02/2025The companyPDFXBRL
202301/01/2023 – 31/12/202301/05/2024The companyPDFXBRL
202201/01/2022 – 31/12/202207/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202107/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202028/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
011223312/2001/2102/2103/2104/2105/2106/2107/2108/2109/2110/2111/2112/2101/2202/2203/2204/2205/2206/2207/2208/2209/2210/2211/2212/2201/2302/2303/2304/2305/2306/2307/2308/2309/2310/2311/23
Employees

Position in the industry

126 companies in the database

Comparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.

Gross profitDKK 140kNo. 116 of 126
Better than 8% of the companies in the industry
EquityDKK 181kNo. 100 of 126
Better than 21% of the companies in the industry
Number of employees2No. 112 of 126
Better than 11% of the companies in the industry

Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.

DKK 100kDKK 1.1mDKK 12.2mDKK 134.3mDKK 665.5mHere
Distribution of gross profit for 117 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 60,409of 69,742
Better than 13%
No. 51,246of 69,964
Better than 27%
Same industry and fewer than 20 employees98 companies in the comparison
No. 88of 98
Better than 10%
No. 73of 98
Better than 26%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 30,069of 33,588
Better than 10%
No. 24,432of 33,687
Better than 27%
All companies of type ApS66,508 companies in the comparison
No. 58,101of 66,379
Better than 12%
No. 47,332of 66,505
Better than 29%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of perfume and cosmetics
Gross profit
  1. Naturtro ApSDKK 140k
  2. L'oréal Danmark A/SDKK 1.5bn
  3. Estee Lauder Cosmetics A/SDKK 311.8m
Net profit
  1. Naturtro ApSDKK 105k
  2. L'oréal Danmark A/SDKK 635.6m
  3. Estee Lauder Cosmetics A/SDKK 113.1m
Equity
  1. Naturtro ApSDKK 181k
  2. L'oréal Danmark A/SDKK 897.7m
  3. Estee Lauder Cosmetics A/SDKK 673.6m
Employees
  1. Naturtro ApS2
  2. L'oréal Danmark A/S660
  3. Estee Lauder Cosmetics A/S171

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • GMFB Holding ApS50%
  • TY Holding ApS50%
Naturtro ApS

Management

2 active registrations

Executive management

Executive management at Naturtro ApS
NameRoleAppointed
Alexander Bjørn PedersenDirector08/03/2018
Jon OverbyDirector08/03/2018
Founders
GMFB Holding ApS, TY Holding ApS

Signing rule: Virksomheden tegnes af direktionen

Address and production units

1 active production units

Lange-Müllers Gade 13
2100 København Ø

København Municipality · Postcode 2100

Production units
Production unitAddressEmployeesP number
Naturtro ApSLange-Müllers Gade 13, 3. tv, 2100 København Ø21023414879

Purpose

Selskabets formål er engroshandel med parfumevarer og kosmetik

The purpose is quoted from the register in Danish.

Changes year by year

15 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20251 changeaccounts 1
  • Annual report for 2024 published
20242 changesaddress 1 · accounts 1
  • Moved to Lange-Müllers Gade 13, 3. tv, 2100 København Ø
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20222 changesaddress 1 · accounts 1
  • Moved to Fabriksparken 10A, 2600 Glostrup
  • Annual report for 2021 published
20213 changesaccounts 1 · name 1 · capital 1
  • Annual report for 2020 published
  • Name changed from Naturtro IVS to Naturtro ApS
  • Share capital changed from 1 DKK to 40,000 DKK
20185 changesfounded 1 · management 2 · ownership 2
  • Registered as Naturtro IVS
  • Alexander Bjørn Pedersen appointed director
  • Jon Overby appointed director
  • GMFB Holding ApS registered as owner (50%)
  • TY Holding ApS registered as owner (50%)

Related companies

Same industry in København

See all →

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction