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Naturlig ApS

Private limited companyCVR 38122703RødovreActive

Naturlig ApS is a private limited company, based in Rødovre, active in wholesale of perfume and cosmetics, founded in 2016. Net profit fell 73% from 2024 to 2025, ending at DKK 1.2m. Equity fell to DKK 1.5m in 2025.

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Key figures · financial year 2025

Gross profitDKK 5.6m−42.1% vs. 2024
Net profitDKK 1.2m−73.3% vs. 2024
EquityDKK 1.5m−69.2% vs. 2024
Employees9latest month from CVR

What has changed

calculated from recorded figures and dates

Financials: 2025 against 2024

  • Gross profit fell 42% (2024 → 2025), to DKK 5.6m.
  • Net profit fell 73% (2024 → 2025), to DKK 1.2m.
  • Equity fell 69% (2024 → 2025), to DKK 1.5m.

Employees

  • 1 more employees than a year earlier: 9 (07/2026) against 8 (07/2025).

Registrations, last 24 months

  • 13/01/2025: Moved to Prøvensvej 27, 2610 Rødovre

Calculated from the latest two annual reports in sequence and from registrations in CVR. A figure that is missing in either year gives no line, and we derive no figures.

Financial statements

Financial years 2020–2025 · amounts in DKK thousand

Equity and net profit

DKK 0DKK 1mDKK 2mDKK 3mDKK 4mDKK 5m202020212022202320242025
EquityNet profit
Financial figures for Naturlig ApS
202020212022202320242025Change
Revenuenot statednot statednot statednot statednot statednot stated–
Gross profit7842,7574,7717,3799,7005,613−42.1%
Operating profit (EBIT)194422,8554,0925,9821,723−71.2%
Profit before tax144342,8454,0625,9721,607−73.1%
Net profit93362,2163,1644,6561,244−73.3%
Total assets1,1332,2854,6384,8876,8523,382−50.6%
Equity2225462,4623,4264,9221,516−69.2%
Liabilities9111,7392,1761,4601,8541,805−2.6%
Cash and cash equivalents7621,1183,9253,0273,832852−77.8%
Average number of employees2557770%

Source: annual reports filed with the Danish Business Authority (XBRL). Figures for the company (not the group); change is the latest year against the year before. “–” means the figure is not stated in the annual report. Revenue is not stated for 2020, 2021, 2022, 2023, 2024, 2025: smaller companies may omit it, and we do not derive it from other figures.

Download the figures as CSV · free with an account, amounts in whole DKK

DKK 0DKK 2mDKK 4mDKK 6mDKK 8mDKK 10m202020212022202320242025
Gross profitMedian, the industry (126 companies)

Signals from the financial statements

calculated from the 2025 figures

  • Equity fell sharply

    Equity fell 69% from 2024 to 2025 (DKK 4.9m to DKK 1.5m).

    How is this calculated?

    Equity has fallen by at least 30% from the previous annual report, and it was positive the year before.

  • Profit for five years in a row

    Net result has been positive in 2021–2025.

    How is this calculated?

    Net result is positive in the five latest annual reports in a row.

The signals are rules applied to the figures in the annual reports. They are not an assessment or credit rating of the company. See Data and method.

Annual reports

6 financial years
Annual reports for Naturlig ApS
Financial yearPeriodPublishedFigures forDocuments
202501/01/2025 – 31/12/202502/02/2026The companyPDF not statedXBRL
202401/01/2024 – 31/12/202407/02/2025The companyPDFXBRL
202301/01/2023 – 31/12/202325/04/2024The companyPDFXBRL
202201/01/2022 – 31/12/202207/03/2023The companyPDFXBRL
202101/01/2021 – 31/12/202107/06/2022The companyPDFXBRL
202001/01/2020 – 31/12/202028/06/2021The companyPDFXBRL

The figures from all the annual reports are shown on this page. The documents themselves (PDF and XBRL, the machine-readable edition) are downloaded with a Pro account: sign in or create a free account, and then choose Pro. XBRL is the edition the figures on the page are read from.

Employees

monthly figures from CVR
024681008/2309/2310/2311/2312/2301/2402/2403/2404/2405/2406/2407/2408/2409/2410/2411/2412/2401/2502/2503/2504/2505/2506/2507/2508/2509/2510/2511/2512/2501/2602/2603/2604/2605/2606/2607/26
Employees

Position in the industry

126 companies in the database

Comparison with the other companies in wholesale of perfume and cosmetics based on the latest financial year.

Gross profitDKK 5.6mNo. 47 of 126
Better than 63% of the companies in the industry
EquityDKK 1.5mNo. 74 of 126
Better than 42% of the companies in the industry
Number of employees9No. 55 of 126
Better than 57% of the companies in the industry

Industry median: gross profit DKK 3.4m, net profit DKK 191k, equity DKK 2.6m, 6 employees.

DKK 100kDKK 1.1mDKK 12.2mDKK 134.3mDKK 665.5mHere
Distribution of gross profit for 117 companies in the industry (latest financial year, logarithmic scale). Amber bar: where this company sits.

Compared with similar companies

size, age and company form
Rank among similar companies
GroupGross profitEquity
Companies with fewer than 20 employees69,967 companies in the comparison
No. 11,637of 69,742
Better than 83%
No. 28,014of 69,964
Better than 60%
Same industry and fewer than 20 employees98 companies in the comparison
No. 20of 98
Better than 80%
No. 47of 98
Better than 53%
Companies that are between 5 and 14 years old33,688 companies in the comparison
No. 7,811of 33,588
Better than 77%
No. 12,619of 33,687
Better than 63%
All companies of type ApS66,508 companies in the comparison
No. 12,216of 66,379
Better than 82%
No. 23,996of 66,505
Better than 64%

The rank is calculated among companies in the database with a figure for the latest financial year, and is shown only for groups of at least ten companies.

Compare with the industry

Wholesale of perfume and cosmetics
Gross profit
  1. Naturlig ApSDKK 5.6m
  2. L'oréal Danmark A/SDKK 1.5bn
  3. Estee Lauder Cosmetics A/SDKK 311.8m
Net profit
  1. Naturlig ApSDKK 1.2m
  2. L'oréal Danmark A/SDKK 635.6m
  3. Estee Lauder Cosmetics A/SDKK 113.1m
Equity
  1. Naturlig ApSDKK 1.5m
  2. L'oréal Danmark A/SDKK 897.7m
  3. Estee Lauder Cosmetics A/SDKK 673.6m
Employees
  1. Naturlig ApS9
  2. L'oréal Danmark A/S660
  3. Estee Lauder Cosmetics A/S171

Latest financial year per company. Choose up to three companies from the largest in the industry.

Owners and group

from the Public Ownership Register
Owners
  • GMFB Holding ApS33.33%
  • TY Holding ApS33.33%
  • Takatomi Holding ApS25%
Naturlig ApS

Management

2 active registrations

Executive management

Executive management at Naturlig ApS
NameRoleAppointed
Alexander Bjørn PedersenDirector20/10/2016
Jon OverbyDirector20/10/2016
Founders
GMFB Holding ApS, TY Holding ApS

Signing rule: Virksomheden tegnes af alle direktørerne i forening

Address and production units

1 active production units

Prøvensvej 27
2610 Rødovre

Rødovre Municipality · Postcode 2610

Other companies at the address (1)

Production units
Production unitAddressEmployeesP number
Naturlig ApSPrøvensvej 27, 2610 Rødovre81021856602

Purpose

Virksomhedens formål er engroshandel med parfumerivarer og kosmetik. Et af selskabets formål er i sin virksomhed og drift at have en væsentlig positiv indvirkning på samfundet og miljøet.

The purpose is quoted from the register in Danish.

Changes year by year

23 registered events
20261 changeaccounts 1
  • Annual report for 2025 published
20252 changesaccounts 1 · address 1
  • Annual report for 2024 published
  • Moved to Prøvensvej 27, 2610 Rødovre
20241 changeaccounts 1
  • Annual report for 2023 published
20231 changeaccounts 1
  • Annual report for 2022 published
20222 changesaddress 1 · accounts 1
  • Moved to Fabriksparken 10A, 2600 Glostrup
  • Annual report for 2021 published
20213 changesaccounts 1 · name 1 · capital 1
  • Annual report for 2020 published
  • Name changed from Naturlig IVS to Naturlig ApS
  • Share capital changed from 10,000 DKK to 40,000 DKK
20192 changesaddress 2
  • Moved to Godthåbsvej 101A, st. 4, 2000 Frederiksberg
  • Moved to Kildevældsgade 71, kl. tv, 2100 København Ø
20185 changesownership 5
  • GMFB Holding ApS registered as owner (33.33%)
  • TY Holding ApS registered as owner (33.33%)
  • Takatomi Holding ApS registered as owner (25%)
  • GMFB Holding ApS is no longer registered as owner
  • TY Holding ApS is no longer registered as owner
20171 changeaddress 1
  • Moved to Hildursgade 14, kl. tv, 2100 København Ø
20165 changesfounded 1 · management 2 · ownership 2
  • Registered as Naturlig IVS
  • Alexander Bjørn Pedersen appointed director
  • Jon Overby appointed director
  • GMFB Holding ApS registered as owner (50%)
  • TY Holding ApS registered as owner (50%)

Related companies

Same people in management

Source and updates

The information comes from the Danish Central Business Register (Danish Business Authority) and from annual reports filed with the Danish Business Authority. Last synchronised 24/10/2026. The company is protected against advertising; contact details are not shown, and the data must not be used for marketing.

View in CVRReport a correction